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Public Affairs/Communication Specialist II

Employer
California State University, Fresno
Location
Fresno

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Administrative Jobs
Institutional & Business Affairs, Alumni Relations & Development, Communications & Marketing
Employment Type
Full Time
Institution Type
Four-Year Institution
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Job Details


Job Title:Public Affairs/Communication Specialist II
Job ID:13637
Full/ Part Time: Full-Time
Job Code:0800
Department:College of Science and Mathematics

To view full job description and to apply, visit: http://jobs.csufresno.edu/

Salary:

Salary Range: $3,515 - $6,173 per month (anticipating hiring salary range : $3,515 - $4,000 per month)

Note: This is a full-time (40 hours per week), probationary, exempt position

Organizational Description:

The College of Science and Mathematics provides study and training for students in the areas of biology, chemistry, computer science, earth and environmental sciences, mathematics, physics, and psychology. The college's goal is to provide professional training at the undergraduate and graduate levels to serve as a foundation for careers in science or mathematics, to provide pre-professional training in preparation for careers in medicine, dentistry, pharmacy, veterinary medicine and other professions, and for continued study at the graduate level.

Support courses for non-science majors, including those in agriculture, engineering, and the health professions and courses for general education for all university students are also offered through the college. The College is involved in several CSU initiatives and international partnerships.

Overview:

Under the supervision of the Dean of the College of Science and Mathematics or his designee and in consultation with the Dean, Associate Dean, or other appropriate managers of the College of Science and Mathematics, this position is responsible for media relations and the creation and dissemination of communications for the College, its departments and centers, and other College-related entities. This position identifies topics that are of news value and writes related stories and press releases, in close consultation with University Communications, creates, manages, and implements media updates, working closely with University Communications, and maintains strong relations with department chairs, center directors, and the development director in promoting the College's activities and accomplishments to its students, faculty, the University community, the San Joaquin Valley and CSM alumni.

Responsibilities include writing compelling stories and the creation and dissemination of communications on behalf of the College while assisting College departments and programs with messaging in their specific units. This position researches, creates, manages, and implements media updates, manages digital signage, promotes the College through social media, and maintains strong relationships with the University and community. Along with University Communications, the incumbent is expected to work closely with other academic communication specialists to ensure that proper branding is followed and a consistent campus strategy is developed and executed to advance the academic mission of the College and the University. Work is performed autonomously under general supervision and requires regular exercising of judgment and discretion to interpret policies, procedures, and objectives. Work is reviewed against overall goals and objectives, with full accountability for results, and soundness of judgement.

Position Summary:

  • After consultation with the Dean or his designees, independently perform specialized or varied communications assignments related to College public affairs, media relations, publications development, and marketing and research
  • Act as spokesperson when requested by the Dean or Associate Dean
  • Collaborate with departments, center directors and staff on all print materials, electronic communications and web-based publications
  • Manage the College's social media accounts: post new and compelling content frequently and facilitate engagement with constituents via social media outlets
  • Assist in public relations and outreach for College events, program, symposiums and conferences
  • Collaborate with designers, photographers, faculty, and others on theme, design, and content of print and electronic publications to maximize impact
  • Edit, proofread, and revise communications as well as other materials assigned by the Dean or Associate Dean or his designees
  • Conduct research for stories by interviewing chairs, faculty, staff, students, alumni and volunteers.
  • Research and write compelling articles for print and digital media
  • Write press releases and identify new story ideas regarding the College and its faculty and students
  • Help the College's departments with managing with websites and updating data on a regular basis
  • Assist in writing and editing the College's Elements Magazine
  • Utilize photography and video filming and editing skills as needed to enhance social media initiatives
  • Take initiative and independently plan, organize, coordinate, and perform work where numerous and diverse demands are involved
  • Assist in PR and outreach for College's events, program, conferences and activities
  • Assist College Development Office on donor/community outreach events
  • Assist with the planning, coordinating and promoting of College events and programs independently and as needed in collaboration with other College units
  • In consultation with the Dean, development and implementation of the College's communication systems
  • Perform other duties and/or tasks that may be assigned

    Knowledge, Skills and Abilities:

  • Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing information areas
  • Working knowledge of copyright and other applicable laws pertaining to publications and the media
  • Working knowledge of marketing and research techniques and methods
  • Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events
  • Thorough knowledge of web communication techniques, vehicles and formats
  • Knowledge of interview techniques and the ability to define and deliver media messages
  • Strong story development and journalistic writing skills, as well as advanced editorial skills
  • Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills

    Ability to:

  • Build and manage more sophisticated media contacts
  • Effectively use web technology to achieve communication goals
  • Analyze and select pertinent facts and integrate them into communication vehicles
  • Apply market research to identify communication needs and target audiences
  • Provide lead work direction
  • Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage

    Education and Experience:

  • Bachelor's Degree from a four-year regionally accredited institution or comparable experience in the field of media relations or communications
  • Two years minimum of proven experience in the field of social media, media relations, website design and management, publications development or marketing and research

    Preferred Skills:

  • Experience with graphic design
  • Experience with video editing
  • Thorough knowledge of and ability to write compelling press releases and news stories to garner media coverage of programs, news and events in the College
  • Knowledge of university communication objectives and ability to translate them into effective communication and media campaigns
  • Exceptional networking and interpersonal skills, including strong public speaking, listening and interpretive skills
  • Working knowledge of protocols and etiquette related to public relations and media relations

    Ability to:

  • Establish and maintain effective working relationships within and outside the work group and serve as a liaison for the college
  • Identify and pitch story ideas to university officials, University Communications, and media outlets
  • Research and repurpose various content for social media posting
  • Manage multiple, concurrent research and writing assignments, working successfully under deadline
  • Work independently and take initiative to develop projects, find resources, solve problems, and obtain information
  • Appropriately handle sensitive and confidential information






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    • Organization

    California State University, Fresno is the intellectual heart of Central California, providing high quality undergraduate and graduate education.

    Founded in 1911, Fresno State has evolved into a nationally acclaimed university with an impressive faculty who are educating future leaders and advancing world-class research.

    Academic excellence is central to the mission of California State University, Fresno. Fresno State offers upwards of 60 undergraduate degrees, approximately 40 masters' degrees, and a handful of doctoral programs through 50-plus departments organized into eight academic schools and colleges.

     

    The university employs a diverse faculty and staff who bring to the campus a wide range of ideas and customs reflecting our ever-changing world.

    The university also attracts millions of dollars to fund critical research on topics ranging from air pollution to water conservation.

     

    Fresno State contributes more than $800 million to the economy of our region. This impact sustains 15,300 jobs in the region, and generates more than $44 million per year in tax revenue.

     

    Fresno State will power the economy and culture of 21st century Central California - the region known as the New California.

     

    Community

     

    As the sixth-largest city in the Golden State, Fresno is nestled in California's Central Valley which boasts a population of just over 1 million. The surrounding San Joaquin Valley is one of the richest agricultural areas in the world.

     

    The majestic Sierra Nevada mountains create an ethereal backdrop for Fresno State's 388-acre academic campus and 1,000-acre University Farm.

     

    Little more than an hour from campus are Yosemite, Sequoia and Kings Canyon National parks. These natural wonders offer year-round outdoor fun with many clear mountain lakes for boating and fishing. Fresno is a comfortable drive from San Francisco, Los Angeles, Lake Tahoe and the Pacific Coast.

     

    With a deep connection to the land, there is little wonder that Fresno State is on the cutting edge of environmental awareness and sustainability. Parking shelters topped with photovoltaic solar panels generate about 20 percent of the university's base demand. Going 'green' is a priority at Fresno State. The campus farm gives students hands-on training in agriculture, from livestock to vineyards. Fresno State is the first university to establish a commercial winery on campus and the wines have won prestigious awards worldwide.

     

    Campus

     

    The beauty of the Fresno State campus is enhanced by more than 4,000 trees in over 100 varieties. In 1978, the campus was named an arboretum.

     

    The jewel of the campus is the beautiful $105 million state-of-the-art Henry Madden Library, the largest library in the California State University system and the biggest academic library between Los Angeles and the Bay Area.

     

    The Smittcamp Family Honors College is one of the most comprehensive academic honors program at any university in California and draws the best and the brightest students.

    Fresno State boasts some of the best sports programs in the California State University system.

     

    California State University, Fresno is a campus rich in cultural and intellectual diversity where great ideas and unlimited imagination are encouraged. We are looking for creative, inquisitive and dedicated people to carry our traditions forward to new generations of students.

     

    Careers

     

    Careers at Fresno State provide the opportunity to work along side some of the best minds in the country. We offer exceptional possibilities for those with the curiosity, intelligence and drive to succeed. More than 2,500 jobs in over 80 different career fields are represented on campus.

     

    Consider becoming part of a community whose members work together to create knowledge, connect to the world, and further their sense of identity and direction. An environment that inspires discovery and encourages collaboration. Consider California State University, Fresno.

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