Enrollment Marketing Specialist - Communications and Marketing-18001673
- Employer
- Tufts University
- Location
- Medford, MA
View more
- Administrative Jobs
- Institutional & Business Affairs, Admissions & Enrollment, Communications & Marketing
- Employment Type
- Full Time
- Institution Type
- Four-Year Institution
Job Details
Job Description
Enrollment Marketing Specialist - Communications and Marketing-18001673
Description
Department Overview
University Communications and Marketing (UCM) oversees marketing and brand management, public relations, and editorial services for the university. In partnership with schools and programs, UCM develops marketing strategies and communications across channels.
The Marketing and Branding group develops strategies and marketing plans to support fundraising, enrollment, and reputation management.
Position Summary
The enrollment marketing specialist manages a portfolio of programs across multiple schools to develop marketing strategies, from lead generation to enrollment, to increase interest in, and applications to, select graduate and professional degree and certificate programs at Tufts.
Working with school communications teams, admissions directors, business development, and UCM colleagues, the enrollment marketing specialist will have a hands-on role in developing digital, print, and OOH campaigns and materials.
Essential Functions:
- Develops a deep understanding of the programs in the portfolio, including audience targets, market share, and curriculum
- Builds and sustains strong relationships with colleagues at each school in the portfolio, including deans, admissions directors, and communications directors
- Manages external vendors and freelance creative teams
- Collaborate with School Communications Directors and Admissions to develop annual marketing plans to support enrollment goals with clear metrics to track success
- Leads the strategic brief process and works collaboratively with colleagues across multiple departments to develop and deliver projects that are part of the marketing plan
- Recommends shifts in strategy based on data and analytics; presents analytics to business partners on quarterly basis to help inform decision-making
- Remains current on trends and best practices in marketing, with a focus on higher education and enrollment
- Tracks project deadlines and budgets
Qualifications
Skills and Experience Required:
- B.A./B.S. in marketing, communications, or related field.
- Minimum 3 years’ experience in online marketing with a record of achieving established targets.
- Proficiency with direct response principles and practices, including marketing automation techniques.
- Fluency with Google Analytics and similar tools.
- Ability to translate analytics and metrics into actionable insights.
- Prior experience in enrollment marketing/higher education.
- Proven track record as a relationship builder and thought leader.
- Demonstrated success in managing major strategic projects across print and digital channels.
- Confident and engaging presenter who is comfortable in front of senior stakeholders.
- Ability to manage multiple priorities and projects concurrently, in a fast-paced environment.
- Ability to collaborate with colleagues across a complex, matrixed institution.
- Flexible thinking and nimble problem-solving.
- Strong writing and editorial skills.
- Experience with Hubspot, Salesforce Marketing Cloud, Google Ad-Words, Slate, Adobe Photoshop, and Tableau a plus.
An employee in this position must complete all appropriate background checks at the time of hire, promotion, or transfer.
Equal Opportunity Employer – minority/females/veterans/disability/sexual orientation/gender identity.
Primary Location: United States-Massachusetts-Medford/Somerville
Job: Communications and Marketing
Organization: Univ Rel - Comms & Marketing
Employee Status: Regular
Schedule: Full-time
Job Posting: Oct 5, 2018, 8:02:24 AM
PI106013708
Organization
Tufts University is a leader in American higher education – distinctive for its success as a moderately-sized teaching and research university. Our ‘university on a hill‘ is a collection of colleges and academic departments independently recognized for their public service in our local communities, across the country, and around the world.
Working at Tufts University
Across the university you’ll discover talented and committed members of our staff and faculty who share an enthusiasm and a deep commitment to Tufts. We are collectively bound by our pursuit of knowledge and truth, and driven by our common values and aspirations. The strength of these values is reflected in our willingness to look at problems from new perspectives and challenge the status quo.
T10 strategic initiatives
An organization’s priorities can tell you a great deal about the culture. The T10 Strategic Plan provides a window into how our values impact our work as a university and how we work with each other as people. The plan’s initiatives are deliberately ambitious and far reaching – including our Foundational Initiatives that address each employee’s stewardship of limited resources and our plan to engage with and celebrate both our commonalities and differences. These strategic commitments represent who we are and guide what we will become.
Our culture
At the heart of Tufts’ distinctive culture is a commitment to diversity of thought, openness, and the inclusion of people who represent differing experiences and points of view. Our staff, students and faculty represent over 100 countries of origin but with shared values that make us more alike than we are different.
What we value:
Making an impact – We seek out new innovative ways to improve the quality of life of individuals and societies around the world, and at home.
Personal worth – The individual human being must be at the heart of every interaction in which individual differences are understood, valued, and cultivated.
Mindful leadership – Leadership brings with it tremendous possibilities and equally important responsibilities. Our leadership is visible in our words and actions, and the impact we have on the lives of those we serve.
Community – Our connection to each other through learning, arts, culture, sports, and through making an impact, brings us together and enhances our collective well-being.
Progressive learning – Our preparation for complex challenges and changes requires a commitment to lifelong learning, a willingness to challenge accepted thinking, and a sense of urgency in implementing new practices.
What matters?
A university setting provides employees the opportunity to contribute to the well-being of their colleagues, our global community, and their individual professional development. Staff, faculty and researchers embrace the responsibility, and privilege, that working at Tufts provides. While not every employee will have the opportunity to connect personally with the individuals who benefit from Tufts’ research and outreach initiatives, at the end of the day, we all understand just how much our day-to-day work matters.
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