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Assistant Director, International Marketing

Job description



University of California, Irvine

Assistant Director, International Marketing


This position is only available to current UCI employees.

Under the general direction of the Director of Marketing and Communications, the Assistant Director of International Marketing is responsible for leading the creation and execution of the overall marketing strategy for DCE s international programs aimed at expansion and growth in the international marketplace (including travel, digital marketing efforts, print, agent relations/production, student recruitment, business development and lead generation). Benchmark and monitor the competitive landscape, comparing marketing and recruitment approaches and oversee market research studies to identify trends in program demand and formulate strategic travel and outreach plans. Advise Director of Marketing and other DCE leaders on new program development based on market trends. Develop and oversee marketing budget for international programs and allocation of spend to various marketing initiatives. Provide Director of Marketing with updates on a quarterly basis, recapping spends, identifying potential shifts in budgetary plans based on ROI analysis, and discussing upcoming initiatives. Manage international marketing staff, providing guidance, support and leadership. Work with each team member to establish professional and personal goals and track progress regularly with each individual.

The University of California, Irvine is an Equal Opportunity/Affirmative Action Employer advancing inclusive excellence. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC nondiscrimination policy.

Salary: Annual $80,000.00 -$95,000.00
Total Hours: 8-5, M-F
Career Position.
Final candidate subject to background check.
As a federal contractor, UC Irvine is required to use E-Verify to confirm the work status of individuals assigned to perform substantial work under certain federal contracts/subcontracts.
Please attach your resume.

Click here to see the Division of Continuing Education website.

View Job Description for the position requirements.


To apply, visit https://staffing2.hr.uci.edu/CSS_External/CSSPage_Referred.ASP?Req=2018-1392





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Job No:
Posted: 11/30/2018
Application Due: 1/29/2019
Work Type:
Salary: