Media Relations Specialist

Location
Ypsilanti, MI
Posted
Nov 28, 2018
Institution Type
Four-Year Institution

Salary: Depends on Qualifications
Job_Type: Full Time
Job_Number: 01858
Location: Main Campus
Division: CM

General Summary

The Media Relations Specialist will work to obtain positive news media coverage of Eastern Michigan University with the objective of enhancing the University's academic and overall image. Primary news media targets include all major media in metro Detroit, southeast Michigan, western Michigan, northern Michigan, as well as regional and national media outlets.

Principal Duties and Responsibilities

Achieve news media coverage through the development of effective and creative media pitch strategies.

Assist with planning, development and implementation of media outreach strategies and initiatives.

Write news releases as necessary to support media outreach efforts and to provide content for social media and the EMU Today online news portal.

Develop regularly updated list of key news media personnel who cover issues important to Eastern. Maintain detailed database of these key contacts.

Build connections with key media and form deep understanding of the topics they are interested in, their deadlines and contact preferences.

Proactively seek out, research and develop strong story/content ideas about Eastern by developing strong campus contacts.

Identify trending news topics in which Eastern faculty and other campus experts can be pitched for inclusion in stories.

Where relevant, incorporate multimedia features in stories, including photos, short videos and infographics.

Monitor news coverage of other Michigan universities and implement strategies to ensure that Eastern is well represented, regularly included and highlighted in coverage.

Prepare monthly media coverage reports to show results of outreach initiatives.

Develop positive working relationships with others in the Division of Communications and with clients in and external to the University community.

Qualifications

Minimum three years of demonstrated media relations experience, preferably in an agency or corporate communications environment where proactive and positive media placements were the primary job responsibility.

Demonstrated success, with examples, in pitching stories to major news media.

Bachelor's degree, preferably in public relations or communications, or a discipline requiring strong writing skills.

Strong written and oral communication skills. Strong copywriting and copy-editing skills. Ability to write and organize pieces well, quickly, accurately, strategically and under pressure.

Ability to develop creative and original story ideas. Good organization and time management skills in order to handle multiple projects daily, with a high level of detail.

Demonstrated understanding of today's media landscape - local, statewide, nationally and globally.

Demonstrated experience building connections with key news media personnel, with examples.

Experience working with or representing clients in at least two of the following industries: technology, engineering, health, sciences, finance, global business, education.

Supplemental Information

ECLS: AP
GRADE: PFSP2

Eastern Michigan University offers a competitive salary and comprehensive benefits package including health, dental and vision insurance; a TIAA-CREF retirement plan with employer contributions; an outstanding vacation and time off policy; a tuition waiver program and much more.

Click here to view highlights of the University's total rewards program.

For specific information by employment classification, click here to review the Benefits in Brief information.

* 01

Do you have a minimum three years of demonstrated media relations experience, preferably in an agency or corporate communications environment where proactive and positive media placements were the primary job responsibility?
  • Yes
  • No


* 02

Do you have demonstrated success, with examples, in pitching stories to major news media?
  • Yes
  • No


* 03

Do you have a bachelor's degree, preferably in public relations or communications, or a discipline requiring strong writing skills?
  • Yes
  • No


* 04

Do you have strong written and oral communication skills, strong copy-writing and copy-editing skills, the ability to write and organize pieces well, quickly, accurately, strategically and under pressure?
  • Yes
  • No


* 05

Do you have the ability to develop creative and original story ideas, good organization and time management skills in order to handle multiple projects daily, with a high level of detail?
  • Yes
  • No


* 06

Can you demonstrate understanding of today's media landscape - local, statewide, nationally and globally?
  • Yes
  • No


* 07

Can you demonstrate experience building connections with key news media personnel, with examples?
  • Yes
  • No


* 08

Do you have experience working with or representing clients in at least two of the following industries: technology, engineering, health, sciences, finance, global business, education?
  • Yes
  • No


* Required Question

PI105850530

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