Digital & Brand Strategy Director/UKHC

Job description

The Managing Director of Digital and Brand Strategy, the top marketing position for UK HealthCare, works to fulfill UK HealthCare's mission and vision by managing and directing a marketing team focused on elevating the UK HealthCare brand through a robust strategy. It includes developing a strong focus on digital marketing while also elevating traditional marketing tactics including advertising and external communications. This role will be ultimately responsible for development and execution of the brand strategy for the entire enterprise, as well as working in cooperation with key stakeholders across the university. Additionally, this position provides a key leadership role that implements key efforts emanating from the office of the Executive Vice President for Health Affairs.

Job Title
Digital & Brand Strategy Director/UKHC

Requisition Number

Working Title
Managing Director of Digital and Brand Strategy

Department Name
H3995:EVPHA Marketing

Work Location
Lexington, KY

Grade Level

Salary Range

Type of Position

Position Time Status

Required Education


Click here for more information about equivalencies:

Required Related Experience

10 yrs

Required License/ Registration/Certification


Physical Requirements

The essential job functions of this position require you to: communicate and build strategic working relationships with staff, faculty, and other individuals from diverse backgrounds; abide by University guidelines; maintain confidentiality; prioritize and manage work effectively; positively represent UK HealthCare; and report to meetings at different locations both on campus and off campus.


The expectation is primarily day shift Monday-Friday, however as an exempt level position additional hours will be required as needed to perform job duties.


The ideal candidate will possess extensive knowledge in all Microsoft programs as well as most CMS platforms; have the ability to lead others, taking into account divergent demands while managing scope and timelines; demonstrates strong analytical and qualitative research experience; be well organized; have exceptional communication skills (written & verbal); strong ability to engage and motivate others; active listening skills; enjoy working independently as well as in a group; and a thorough understanding of resource and employee management.

Does this position have supervisory responsibilities?

Preferred Education/Experience

Degree in marketing/communications; must have strong experience working with major brands, with digital marketing, and management/leadership.

Deadline to Apply

University Community of Inclusion

The University of Kentucky is committed to a diverse and inclusive workforce by ensuring all our students, faculty, and staff work in an environment of openness and acceptance. We strive to foster a community where people of all backgrounds, identities, and perspectives can feel secure and welcome. We also value the well-being of each of our employees and are dedicated to creating a healthy place to work, learn and live. In the interest of maintaining a safe and healthy environment for our students, employees, patients and visitors the University of Kentucky is a Tobacco & Drug Free campus.

As an Equal Opportunity Employer, we strongly encourage veterans, individuals with disabilities, women, and all minorities to consider our employment opportunities.

Any candidate offered a position may be required to pass pre-employment screenings as mandated by University of Kentucky Human Resources. These screenings may include a national background check and/or drug screen.

Posting Specific Questions

Required fields are indicated with an asterisk (*).

  1. * Briefly describe your digital marketing experience.

    (Open Ended Question)

  2. * Please indicate your number of years of paid work experience managing a marketing team.
    • None
    • More than 0, up through 1 year
    • More than 1 year, up through 3 years
    • More than 3 years, up through 7 years
    • More than 7 years, up through 10 years
    • More than 10 years
  3. * Please indicate your number of years of paid work experience with CMS platforms.
    • None
    • More than 0, up through 1 year
    • More than 1 year, up through 3 years
    • More than 3 years, up through 7 years
    • More than 7 years, up through 10 years
    • More than 10 years
  4. * Do you have a Master's degree in marketing and/or communications?
    • Yes
    • No
  5. * University of Kentucky HealthCare recognizes a set of values that guide us in our daily interactions. By applying for a position within UK Healthcare, you are indicating your commitment and expressing your agreement to our five values. These values are diversity, innovation, respect, compassion, and teamwork. Please choose one of the UK Healthcare values and give a specific example when you exhibited this quality in your professional experience.

    (Open Ended Question)

  6. * Where did you first see this position advertised other than on UK's online employment system?
    • (Diverse Issues in Higher Education)
    • (Higher Education Recruitment Consortium)
    • Institute for Diversity in Health Management
    • A Colleague, Friend and/or Family Member
    • None of the Above

Applicant Documents

Required Documents
  1. Resume
  2. Cover Letter
Optional Documents





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    Job No:
    Posted: 11/28/2018
    Application Due: 1/17/2019
    Work Type: