Senior Director of Digital Communications & Creative Services
Posting Number: 0601407
Position Title: Senior Director of Digital Communications & Creative Services
Posting Start Date: 09-13-2018
Posting End Date: Open Until Filled
Position Status: Regular
Bargaining Unit: None
Employee Group: Administrative Group
Salary Grade: 17
Salary Information: $73,120.00 minimum starting salary.
Exempt or Non-Exempt: Exempt
Grant Funded: No
Department: Digital Comm & Social Media
Location: Main Campus
Flexible work schedule specifics: Must be willing to work a flexible schedule to meet the needs of the department.
Hours per week: 40
Weeks per year: 52
Function: Oversee the college's Communications and Content and Creative Services Offices ( as part of the marketing and communications department) and its major initiatives, including planning and implementing communications strategies to promote, enhance, and protect the college's image and reputation, convey accomplishments and initiatives, and assure a positive image through an aggressive media and public relations agenda. Lead the content and creative services team to develop and ensure compliance with new visual identity guidelines and to bring visionary creative energy to produce deliverables that effectively address the clients' marketing challenges to enhance the college's brand image. Works with the Chief Marketing and Communications officer to oversee strategic external and internal communications, crisis communications and serves as a direct back up to the CMCO.
Essential Responsibilities: 1.Develop and maintain relationships with media and local and regional NIMS public information officers to effectively work with them during a crisis. Serve as a member of the college's emergency response team to plan, and respond to emergency situations on campus. Prepare, maintain and test the college's crisis communications plan and resources.
2.Planning and execution of strategic day-to-day media relations and digital communications, including story pitches and proactive and reactive plans and tactics.
3.Manage the strategy and content creation for the college's official social media sites.
4.Set strategic direction to meet internal and external communication goals.
5.Oversee strategy and execution of traditional and digital communication platforms.
6.Serve on strategic college committees.
7.Provide direction to the Director of Content and Creative Services and foster ongoing improvements in creative processes & methodologies.Research and implement new media to build and sustain relationships, and provide strategic consultation, planning and assisting in the incorporation of blogs, podcasts, social media, and other technology in the college's digital communication efforts.
8.Work with the Director of Web Services and the Managing Director of Marketing Strategy to provide input as needed on digital content in alignment with marketing and communications goals and initiatives.
9.Support Marketing office efforts geared toward upholding college branding standards and to ensure key messages and institutional facts are consistent across all platforms.
10.Provide support and assist with planning of strategic institutional events, such as convocation, graduation, grand openings, and other ceremonies.
Essential Responsibilities Continued:
Other Responsibilities: 1.Draft correspondence, speech writing and media messages to meet outreach needs as necessary.
2.Write stories for various publications as needed.
3.May be designated as college spokesperson.
4.Perform other job-related duties as assigned which pertain to the job description.
Work Relationships: Supervises Others
Physical Demands: Sedentary Work: Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
Position requires close visual acuity to perform activities (i.e. preparing/analyzing data and figures; transcribing; viewing a computer monitor; extensive reading; visual inspection involving small defects, small parts, and/or operation of machines; using measurement devices; and/or assembly or fabrication parts at distances close to the eyes).
Typical office or administrative conditions (i.e. not substantially exposed to adverse environmental conditions).
Outdoor weather conditions.
Working Environment: Office
Required Qualifications: 1.Master's degree (MA) in communications, public relations or related field or academic discipline or equivalent level of education and experience.
2.Minimum of three to five years management experience in public relations, government relations or communications.
3.Excellent written communication skills in a wide variety of forms, including but not limited to news releases, social media, internal messaging, and digital platforms for effective communications strategies.
4.Practical knowledge of AP Style editing guidelines and other editorial standards and copy editing techniques.
5.Excellent social media skills required, including the development of content and overall content strategy and deployment.
6.Proficiency in Microsoft Office Suite and database applications.
7.Excellent oral and written communication skills.
8.Demonstrated planning ability.Ability to demonstrate a diversified portfolio of creative projects.
9.Ability to work well under pressure in a fast paced, dynamic work environment.
10.Ability to work a flexible schedule which includes days/evenings/weekends as needed by the department.
11.Experience working with creative services teams including graphic design, photography and videography.
Desired Qualifications: 1.A working knowledge of continuous improvement principles and processes.
2.Knowledge of social media management platforms.
3.Experience with email marketing tools such as MailChimp or Constant Contact.
4.Crisis management experience.
5.Experience with tracking and reviewing analytics.
Special Instructions to Applicants: Elgin Community College Support Staff of Elgin Community College Association (SSECCA) members that apply by 9/20/2018 and meet the posted minimum qualifications will receive full consideration.
This position is open until filled. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.
Please refer to the Frequently Asked Questions document for information related to the ECC Hiring Process and Applicant Tracking System.
Materials Required to Complete the Application Process for this Position: Cover Letter/Letter of Application
Quicklink for Posting: jobs.elgin.edu/applicants/Central?quickFind=52551