Marketing Account/Project Manager #603978
Lead the development of strategic institutional and college/department level marketing strategies and initiatives; serve as account manager for a portfolio of colleges and departments; and drive major initiatives supporting growth and recruitment goals through effective project management.
This role reports to the Associate Marketing Director. Incumbents must apply a strategic, entrepreneurial, and analytical approach to assigned projects; serve as the lead point of contact and primary liaison for assigned client portfolios; build collaborative relationships with high-level university partners and peers; accurately assess marketing opportunities and define effective strategies to support client goals; leverage internal and external resources/personnel to build and execute successful marketing campaigns; ensure appropriate testing and data collection to assess marketing initiatives and drive new efforts; and communicate effectively and diplomatically with peers, clients, across departments, and with executives. In addition, incumbents must excel in a fast-paced environment, manage a moderate to heavy workload of projects, adapt quickly to changing priorities, operate with high attention to detail, maintain strong marketing and communications skills, work within established department and university processes, and follow industry trends and indicators that are relevant to their client portfolio.
Serve as account manager to assigned colleges and departments with a primary focus on supporting enrollment growth.
Provide professional consultation to clients and define effective marketing strategies on their behalf (e.g., clarify business and marketing goals, establish measurable outcomes, develop audience personas, guide necessary market research, and evaluate results).
Develop annual marketing strategy for each client; present and generate buy-in among key stakeholders; develop marketing funding request.
Scope and initiate projects on behalf of clients and manage client communications throughout the project lifecycle; provide strategic and creative direction to creative and digital teams, to ensure deliverables meet client needs; and advocate for client goals throughout the project.
Serve as a department representative and liaison with campus groups promoting university-wide brand and growth initiatives.
Maintain and leverage up-to-date knowledge of relevant trends higher education, marketing, recruitment, such as to provide sound guidance to clients regarding marketing investments.
Manage a diverse portfolio of marketing projects, including website migrations and content updates, traditional and digital advertising, lead generation, newsletters, testimonies, email campaigns, events, photo and video shoots, signage, and printed collateral.
Collaboratively leverage department resources (design, editorial, digital, photography, videography, operations), university resources (University Communications, University Events, Athletics, IT Services, Enrollment Management, Student Affairs, etc.), and external resources (printers, marketing firms, recruitment firms, digital firms) for timely, cost-effective, and successful project resourcing.
Manage the health of assigned project portfolios by: maintaining positive relationships internally and externally; proactively managing project schedules, approvals, and deliverable routing; tracking and documenting issues and project progress in the department’s web-based project management systems; maintaining awareness of creative team capacity; and organizing and/or actively participating in weekly and ad-hoc meetings with project teams (project intake/review meetings, portfolio reviews, project kick off’s, and project post-mortems).
Collaborate with marketing team members to ensure brand compliance and to capture and analyze project outcomes.
Communicate regularly with leadership on the status of assigned accounts/portfolio (project statuses, outcomes, proposed/planned initiatives, etc.).
Comply with established departmental processes and university policies.
Supervise support staff, students and/or vendors, as assigned.
Perform other duties, as assigned.
Bachelor’s degree in related areas such as marketing, communications, English, business, or management AND three years of related marketing and client/account management experience; master’s degree in related area AND two years of related marketing and client/account management experience; or unrelated bachelor’s degree AND five years of related marketing and client/account management experience.
Demonstrated success working in a fast-paced team environment on projects requiring efficiency and attention to detail.
Minimum three years of experience directly managing integrated marketing/ communications campaigns.
Demonstrated knowledge and expertise in leveraging digital marketing strategies (web, SEO, social, PPC, email, digital analytics, etc.).
Experience using web-based project management systems or methodologies.
Experience using website content management systems.
Professional experience in a university environment.
Professional experience in a marketing/advertising/communications agency environment.