The University of Miami is considered among the top tier institutions of higher education in the U.S. for its academic excellence, superior medical care, and cutting-edge research. At the U, we are committed to attracting a talented workforce to support our common purpose of transforming lives through teaching, research, and service. Through our values of Diversity, Integrity, Responsibility, Excellence, Compassion, Creativity and Teamwork (DIRECCT) we strive to create an environment where everyone contributes in making UM a great place to work. We are one of the largest private employers in Miami-Dade County; home to more than 13,400 faculty and staff from all over the world.The Executive Director of Marketing is responsible for the planning, development and execution of marketing strategies for the University of Miami Health System – including Sylvester Comprehensive Cancer Center and other service lines – as well as the development and implementation of multi-channel campaigns and robust analytics to determine ROI. Working with the Associate and Assistant Vice Presidents of Marketing and Communications, the Executive Director leads the execution of brand and image strategies, leads product line strategic marketing plans and other high-profile projects, and is responsible for leading the growth of awareness, engagement/utilization and market share. The Executive Director has a strong working knowledge of the regional market and is experienced and skilled across all channels – traditional, digital and experiential. Primary Duties and Responsibilities:: Serves as a strategic marketing consultant to health system operational and clinical leadership;Identifies differentiators and key messaging within service line initiatives and helps position each unit to grow volume and market share, and to support overall brand positioning; Interprets and applies market research and data-based insights into market segmentation and targeting; Develops strategies to target key population/demographic segments in the health system’s catchment area for the purpose of health awareness and the utilization of services by those key groups (i.e. Hispanic and other diversity marketing);Maintains a deep insight into healthcare market trends, consumer and referring physician drivers and satisfiers, and reports findings and trends as appropriate; Builds a robust marketing strategy to support consumer engagement and utilization, as well as referring physician relations; Integrates the latest technology platforms into marketing research, strategy and execution;Develops and oversees micro-targeted campaigns through CRM platform; Develops product line marketing budgets, manages those budgets and provides analytics for marketing expenditure ROI; Thinks proactively to develop opportunities across the customer experience to cross-sell and promote full continuum services (screenings, prevention, detection, etc.); Works collaboratively with health system leadership and outside vendors to support marketing and business goals; Represents the health system as a healthcare marketing subject matter expert as assigned; Other duties as assigned.
Bachelor’s degree in Marketing or related field; Master’s degree preferred. Minimum of 10 years in strategic marketing with increasing responsibilities and staff oversight; Healthcare marketing experience preferred.
Reports to: Assistant Vice President of Marketing and Community Relations Knowledge, Skills, and Abilities: Strategic and analytical thinker; Excellent presentation, written, and verbal communication skills; Deep familiarity with our local market and its consumers; Demonstrated capacity to lead cross-functional teams, develop and implement product line marketing strategies and deliver awareness and volume-building results; Proven leadership and team-building abilities; Keen grasp of B2B and B2C marketing strategy execution, channels and trends; Fully versed in digital, mobile marketing and social media applications; Adept in understanding and interpreting business plans, patient data, analytics and healthcare market trends; Spanish proficiency a plus. Any appropriate combination of relevant education, experience and/or certifications may be considered.
UHealth-University of Miami Health System, South Florida's only university-based health system, provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center, we are proud to serve South Florida, Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties, and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching, research and patient care. We're the challenge you've been looking for. The University of Miami offers competitive salaries and a comprehensive benefits package including medical and dental benefits, tuition remission, vacation, paid holidays and much more. The University of Miami is an Equal Opportunity Employer - Females/Minorities/Protected Veterans/Individuals with Disabilities are encouraged to apply. Applicants and employees are protected from discrimination based on certain categories protected by Federal law. Click here for additional information-https://www.hr.miami.edu/careers/employment-laws-eo/index.html
Patient safety is a top priority. As a result, during the Influenza ("the flu") season (September through April), the University of Miami School of Medicine requires all employees who provide ongoing services to patients, work in a location (all Hospitals and clinics) where patient care is provided, or work in patient care or clinical care areas, to have an annual influenza vaccination. Failure to meet this requirement will result in rescinding or termination of employment.]]>