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Technology Marketing Associate, OLV

Job description


diversity employer



Technology Marketing Associate, OLV
CVD-LICENSING & VENTURES

Occupational Summary
Develop and support marketing efforts related to individual technologies and portfolios working closely with Executive Director, Licensing Staff, Marketing & Communications Director and other Office of Licensing & Ventures (OLV) team members. This position has several specific objectives, including: identifying market context and prospective industry adopters for individual technologies; developing target contact lists and databases; creating and executing targeted marketing campaigns; producing a monthly technology blog and video; proactively creating and marketing "technology portfolios"; developing individual technology summaries, marketing materials, mailings, and online content.

OLV is responsible for patents, technology licenses and new venture development for Duke University. Through direct, daily interaction with faculty, small and large businesses, and venture investors, we build strong relationships and enter into agreements to translate academic discoveries into commercial products that benefit society, impact public health, and improve the quality of life.

Work Performed

Develop and execute consistent process for non-confidential summary technology descriptions

Work closely with OLV licensing staff to understand the market applicable to specific technologies

Develop and execute targeted marketing plans for designated inventions

Leverage social media to connect focused audiences with technologies

Monitor and report on analytics

Develop a database and library of key publications in each technology domain, and leverage these publications
to market inventions

Develop and execute communications plans to publicize inventions

Design, implement, and track marketing campaigns for individual technologies

Work with licensing staff to clarify the comparative advantages and value propositions of individual technologies

Track and assess individual marketing campaigns to increase effectiveness

Create and manage database of business contacts and marketing correspondence flowing through OLV

Perform other related duties incidental to the work described herein.

The above statements describe the general nature and level of work being performed by individuals assigned to this classification.

This is not intended to be an exhaustive list of all responsibilities and duties required of personnel so classified.

Requisition Number
401513415

Location
Durham

Duke Entity
MEDICAL CENTER

Job Code
2175 MARKETING RESEARCH SPECIALIST

Job Family Level
11

Exempt/Non-Exempt
Exempt

Full Time / Part Time
FULL TIME

Regular / Temporary
Regular

Shift
First/Day

Minimum Qualifications
Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation, creativity, and belonging.

Our collective success depends on the robust exchange of ideas—an exchange that is best when the rich diversity of our perspectives, backgrounds, and experiences flourishes. To achieve this exchange, it is essential that all members of the community feel secure and welcome, that the contributions of all individuals are respected, and that all voices are heard. All members of our community have a responsibility to uphold these values.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

Education

Work requires communications and marketing skills normally acquired through a bachelor's degree in a related field.

Experience

Work generally requires two years related experience in advertising, marketing, media, promotions, graphic arts or public relations. OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE

Skills:
Excellent written skills, with familiarity and/or comfort with technical/scientific language.
Strong collegial interpersonal skills exercising diplomacy with an ability to communicate effectively in person and through other communication mediums.
Ability to work independently and/or within various organizational teams.
Highly organized with attention to detail and thoroughness in completing assigned duties.
Collaborative problem solver who can take initiative and set priorities while being flexible.
Experience with scientific concepts and research, and technology-oriented products and services.
Experience in technology product marketing.
Understanding of the university technology transfer process.
Experience with social medial tools such as Facebook, Twitter, blogs and related media, preferably for use in strategic marketing.

Auto req ID

106477BR

Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, genetic information, gender, gender expression, gender identity, national origin, race, religion, sexual orientation, or veteran status.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

PI105277141

 

 

 

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Job No:
Posted: 11/1/2018
Application Due: 12/31/2018
Work Type:
Salary: