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Social Media and Marketing Strategy Coordinator

Job description

The Social Media and Marketing Strategy Coordinator will play an integral role in launching, growing, and tracking Miami University’s Advancement’s social media and marketing strategy ensuring a strong and engaging presence in online forums; managing Advancement’s on- and offline reputation; and interacting with alumni and friends via online forums (e.g., Twitter, Facebook, Instagram, Snapchat and other social media and marketing properties).

The individual must be social-media savvy and have knowledge of social media technology, but more importantly must understand how to use the technology to reach out and engage people.  The Social Media and Marketing Strategy Coordinator is expected to maintain up-to-date expert knowledge of social media marketing trends, thought leadership and best practices. This role will coordinate with Advancement’s Marketing and Creative Services, Events and Web Communications teams, and various other key University stakeholders to support Advancement’s mission.  The successful candidate must be able to think strategically, and able to roll up their sleeves and implement.

Duties/Physical Demands:
Develop and implement overall social media/marketing strategy to establish, manage, and grow presence on public social networking sites (LinkedIn, Facebook, YouTube, Twitter, Pinterest, iTunes U, Google+, Flickr, Instagram, Snapchat, etc.) to increase awareness, drive traffic to Advancement’s website and events/projects.
Work collaboratively with the Assistant Vice President to manage, drive, and advocate the strategic development of Advancement's marketing and social media programs.
Develop performance indicators and implement enterprise level measurement, analytics, and reporting methods, such as Google Analytics and other measurement tools to establish metrics to gauge success.
Play a leadership role in ensuring all social media campaigns are strategic, measurable and optimized and collaborate with internal and external partners to establish plans and measurable goals.
Review new technologies to bring Advancement to forefront of development in digital marketing.

Minimum Qualifications:
Bachelor’s degree with 1 year of experience.  A combination of education and experience (including internships, co-ops and freelance work) may be considered.
Excellent communication skills: interpersonal, presentation, written.
Organized, detail oriented and the ability to transform data into actionable insights.
Ability to contribute individually, and lead, manage or participate in cross-functional teams.
Ability to multi-task and operate under deadlines juggle several assignments simultaneously and be able to maintain a flexible work schedule.  
Current familiarity with target technologies for social networking and social media.
Must be knowledgeable about the latest social media developments and learn and understand emerging trends and technologies and be able to communicate this knowledge clearly and concisely to the team.

OEEO Statement: The University is committed to equal opportunity, affirmative action, and eliminating discrimination and harassment. Miami University does not discriminate on the basis of age, color, disability, gender identity or expression, genetic information, military status, national origin, pregnancy, race, religion, sex, sexual orientation or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices.  Requests for reasonable accommodations/or disabilities related to employment should be directed to [email protected] or 513-529-3560.  Miami University's Annual Security and Fire Safety Report with information on campus crime, fires, and safety may be found at: http://miamioh.edu/campus-safety/annual-report/. Hard copy available upon request. A criminal background check is required. All campuses are smoke and tobacco free campuses.

 

 

 

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Job No:
Posted: 10/30/2018
Application Due: 12/29/2018
Work Type:
Salary: