Social Media and Marketing Strategy Coordinator
The Social Media and Marketing Strategy Coordinator will play an integral role in launching, growing, and tracking Miami University’s Advancement’s social media and marketing strategy ensuring a strong and engaging presence in online forums; managing Advancement’s on- and offline reputation; and interacting with alumni and friends via online forums (e.g., Twitter, Facebook, Instagram, Snapchat and other social media and marketing properties).
The individual must be social-media savvy and have knowledge of social media technology, but more importantly must understand how to use the technology to reach out and engage people. The Social Media and Marketing Strategy Coordinator is expected to maintain up-to-date expert knowledge of social media marketing trends, thought leadership and best practices. This role will coordinate with Advancement’s Marketing and Creative Services, Events and Web Communications teams, and various other key University stakeholders to support Advancement’s mission. The successful candidate must be able to think strategically, and able to roll up their sleeves and implement.
Develop and implement overall social media/marketing strategy to establish, manage, and grow presence on public social networking sites (LinkedIn, Facebook, YouTube, Twitter, Pinterest, iTunes U, Google+, Flickr, Instagram, Snapchat, etc.) to increase awareness, drive traffic to Advancement’s website and events/projects.
Work collaboratively with the Assistant Vice President to manage, drive, and advocate the strategic development of Advancement's marketing and social media programs.
Develop performance indicators and implement enterprise level measurement, analytics, and reporting methods, such as Google Analytics and other measurement tools to establish metrics to gauge success.
Play a leadership role in ensuring all social media campaigns are strategic, measurable and optimized and collaborate with internal and external partners to establish plans and measurable goals.
Review new technologies to bring Advancement to forefront of development in digital marketing.
Bachelor’s degree with 1 year of experience. A combination of education and experience (including internships, co-ops and freelance work) may be considered.
Excellent communication skills: interpersonal, presentation, written.
Organized, detail oriented and the ability to transform data into actionable insights.
Ability to contribute individually, and lead, manage or participate in cross-functional teams.
Ability to multi-task and operate under deadlines juggle several assignments simultaneously and be able to maintain a flexible work schedule.
Current familiarity with target technologies for social networking and social media.
Must be knowledgeable about the latest social media developments and learn and understand emerging trends and technologies and be able to communicate this knowledge clearly and concisely to the team.
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