Director of Public Information

Job description

Director of Public Information

Lawrence University Director of Public Information

Lawrence University’s Director of Public Information serves as the institution’s primary point of contact and relationship builder with local, regional, national and international media. The Director will be a key partner with the Associate Vice President (AVP) of Communication in helping to show and tell the Lawrence story in compelling and broad-reaching ways, raising Lawrence’s visibility and reputation as a college and music conservatory of international renown. As such, the Director will collaborate with other communication team members in the institution’s storytelling efforts through its digital and print media, including the university website, social media channels, and magazine.

The Director of Public Information will work closely with the AVP of Communication to ensure that the university’s diverse community of students, faculty, staff, alumni, and parents are informed about and engaged with our important work together.

Goals for the Director of Public Information

  1. Foster and maintain strong relationships with local, regional, national and international media to position Lawrence as a trusted source for interesting, diverse, and relevant stories about the research, performances, creations and achievements of our faculty, staff, alumni and students.
  2. Collaborate with the AVP for Communication to instill and inspire a culture of thoughtful and proactive internal communication, including crisis communication.
  3. Deepen the storytelling power of the communication team to ensure fresh, compelling, and engaging content in digital and print media, including the university website, social media, magazine, and marketing materials.

Essential duties

  • Discover, write, and distribute the stories of Lawrence University
  • Raise the university's visibility through media planning, message development and advancement
  • Serve as the university’s primary media contact, maintaining relationships and building a network with local, regional, and national media—both in person and via social media
  • Stay current with media and news trends in higher education and other local/regional/national issues in which Lawrence University may offer a unique and/or compelling perspective
  • Establish collaborative partnerships with on-campus constituencies
  • Build and manage a campus experts resource roster, and facilitate media interviews with Lawrence community experts
  • Draft and distribute media advisories for important university news and announcements
  • Serve on the university crisis communication team
  • Assist with writing and editing university print and digital communications
  • Manage the university’s digital media monitoring and promotion tools
  • Manage a student public information intern
  • Other duties as assigned

Essential traits

  • Strategic
  • Collaborative
  • Committed
  • Creative
  • Sense of humor
  • Active listener
  • Inclusive
  • Mindful
  • Proactive
  • Responsive
  • Supportive
  • Confident
  • Culturally competent
  • Curious
  • Cool-headed

Essential skills, experiences and mindsets

  • Advanced knowledge of strategies and best practices for strategic and integrated communications
  • Ability to communicate multi-generationally with a vision of institutional inclusion to groups underserved by higher education
  • Curious and balanced pursuit of Lawrence stories, and a penchant for telling them well
  • Ability to anticipate and adapt to crises, and to communicate relevant and useful information clearly and mindfully to appropriate audiences
  • Understanding of academic culture and the value of the liberal arts and sciences
  • Curiosity about and connection with the opportunities and challenges facing higher education
  • Collaboration with on-campus constituencies, including faculty, staff, and students
  • Willingness to join and participate in a learning community that comprises faculty, staff, students and alumni
  • Bachelor’s degree required; master’s degree preferred
  • Five to ten years of progressively responsible marketing/communications/PR experience
  • Excellent written and spoken communication skills

Employment requirements

  • Successfully pass checks of criminal record, driving record, and references.

We encourage applications from individuals who will help us create a more inclusive Lawrence by (1) further diversifying the staff; and/or (2) demonstrating experience serving diverse populations and working successfully with diverse colleagues; and (3) a commitment to the continuous professional development necessary to take an equity-minded approach to their work.

Please submit a statement of interest and supporting credentials, including resume or c.v., on the Lawrence University Careers site at

Appleton, Wisconsin, United States






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Job No:
Posted: 10/29/2018
Application Due: 12/28/2018
Work Type: