Vice President for Enrollment Management

Alliance, Ohio
Oct 22, 2018
Institution Type
Four-Year Institution

The University of Mount Union, an innovative private university committed to providing students an outstanding education that combines a broad liberal arts foundation with career-focused majors, seeks an enthusiastic and dexterous Vice President for Enrollment Management. The Vice President will be an integral part of the Mount Union community and will demonstrate collaborative, efficient, and flexible ideas, tactics, and strategies for enrollment services. A high energy, transparent leadership style with the ability to inspire and develop the 21-member admission and financial aid staff is imperative; the Vice President will be a leader who communicates well and cultivates a team atmosphere not only in the enrollment services area, but across the Mount Union campus.

With a strikingly beautiful and meticulously maintained campus, the University of Mount Union has experienced success in enrollment and is seeking someone who can develop new partnerships both domestically and internationally, collaborate with the campus community in developing and executing effective enrollment strategies, and display pride in the University and its accomplishments.

This vice president will report to the president, serve as a member of the President’s Council and will direct the efforts of the offices of admission and student financial aid. The vice president will be a key partner in shaping and attaining the goals of the University’s robust strategic plan Compass 2021: Mount Union’s Strategy to Lead, Collaborate, and Innovate. The successful candidate will have significant experience in enrollment management, with a strong understanding of private higher education. Expertise in undergraduate admission, graduate admission (for both campus and online programs), and financial aid for both prospective and continuing students is expected. A bachelor’s degree is required; an advanced degree is preferred. Experience with Slate and Powerfaids is a plus.


Essential Duties and Responsibilities


  • Plan, project, and achieve enrollment goals as outlined in the University’s vision statement and strategic plan to include goals for undergraduate first year students, transfer students, international students, and graduate students in a variety of disciplines
  • Utilize data to inform decision making and strategic planning for enrollment services
  • Monitor enrollment and market trends in order to position the University for future success
  • Study and plan for new market development, particularly in transfer and international student markets
  • Manage, inspire, and professionally develop an admission staff including a director of admission and admission representatives
  • Collaborate with campus constituents (faculty members, athletic coaches, activity directors) to develop tactics and strategies to recruit students from identified target groups/markets
  • Work with the vice president for marketing to develop and execute recruitment strategies and tactics for prospective students and families; including layered and targeted marketing plans for the various levels and stages of the admission funnel as well as branding and imaging messages
  • Partner with the vice president for marketing, vice president for academic affairs, and faculty to recruit students for online graduate programs
  • Assist the president and President’s Council in evaluating new academic, activity, and athletic offerings to support academic, co-curricular, and enrollment goals
  • Collaborate with the president, Board of Trustees, and senior administrative colleagues on issues regarding pricing, positioning, and programming and the impact of those strategies on enrollment growth
  • Build and administer an appropriate budget

Financial Aid

  • Manage and professionally develop a financial aid staff including the director of student financial services and staff
  • Ensure that financial aid packaging is completed in an efficient manner and adheres to budgetary limits for both prospective and continuing students
  • Collaborate with the financial aid leveraging consultant and members of an on-campus team on model development, explanation, and deployment
  • Monitor policies to ensure compliance with rules and regulations both internally and externally
  • Ensure compliance within the guidelines of NCAA Division III, OAC, OACAC, NACAC, and OASFAA
  • Build and administer an appropriate budget

Collaborative efforts

  • Collaborate with the vice president for student affairs, the assistant dean for student success, and the campus-wide Retention Committee to achieve the goals of the University’s retention plan
  • Foster transparent, collaborative working relationship with members of the faculty, athletic coaches, and activity directors to frame goals and execute initiatives for attracting, recruiting, and enrolling students
  • Mobilize University employees, alumni, and community leaders for collaborative efforts that support achievement of enrollment goals
  • Build robust pipelines for graduate recruitment and enrollment efforts


An Exceptional University

The University of Mount Union, a private Midwestern institution founded in 1846, offers a rigorous and relevant academic program that is grounded in the liberal arts tradition. Mount Union’s nearly 2,300 students can select from 56 broad-based and career-specific undergraduate majors as well as master’s programs in physician assistant studies and educational leadership and a doctoral program in physical therapy. Known for its academic excellence and personal approach, the institution boasts a 13:1 student-faculty ratio and a curriculum delivered by dedicated faculty members, 87% of whom hold terminal degrees in their fields. The University of Mount Union is led by an experienced and dynamic President Richard Merriman who arrived in July, 2015.

The University, affiliated with the United Methodist Church, strives to make its exceptional educational experience accessible to students of all financial backgrounds. Its increasingly-diverse campus community benefits from a student-centered approach and array of activities for cultural, civic, and social development. Students experience outstanding opportunities for success after graduation, both in the workforce and in graduate study.

Committed to leadership, collaboration, and innovation, Mount Union promises to prepare students for exceptional futures. The university’s strategic plan, Compass 2021, is a living document intended to guide Mount Union on a realistic yet aspirational path for the future.


A Dynamic Campus

Beginning with the 2019-2020 academic year, Mount Union’s academic programs will be offered through three new colleges: Arts and Humanities, Natural and Health Sciences, and Applied and Social Sciences. The three colleges are being established at a transformational moment for Mount Union. A new institutional structure has been designed to enable a small but multifaceted university to meet emerging student needs and expectations by better integrating and leveraging its substantial resources. Founding deans for each of the three colleges will be hired by the summer of 2019, and will be among the colleagues partnering with the vice president for enrollment management in collaborative efforts on and off campus.

Mount Union has launched four new undergraduate academic programs in the current academic year, in electrical engineering, computer engineering, biomedical engineering, and risk management and

insurance. Men’s volleyball and competitive cheer and dance programs are also in their first years and are supporting enrollment goals. The University will launch a new Esports program in the fall of 2019. Four new graduate offerings – three online M.Ed. programs and an on-campus exercise and nutrient metabolism program – are currently undergoing accreditation review and are expected to be enrolling students by summer 2019.


Facilities and Finances

The University of Mount Union is located on a compact and accessible 123-acre campus with an additional 162-acre nature center. The campus boasts numerous green spaces, a serene lakes area, landscaped malls, and beautiful, well-maintained, brick buildings. Since 2005, the University has invested nearly $110 million in the campus and facilities; Mount Union has constructed new learning spaces, including the Giese Center for the Performing Arts and Gallaher Hall, its new health and medical sciences facility, in addition to renovating many buildings. The campus nicely combines complementary traditional and modern architecture. The beauty of the campus extends into the natural world at the University’s 162-acre nature center; hiking trails, garden, pond, farm, and forest are just a few of the opportunities to enjoy at Mount Union. For more information, go to

The University’s financial situation is favorable and its financial stability has allowed timely, strategic investment in facilities and new programs. A capital campaign, with a goal of $50 million, is underway. Its primary goal is to grow the University’s $140+ million endowment.

Robust Student Experience: recognized internally and externally.

Mount Union encourages students to be involved and empowered; with over 80 student organizations there’s an opportunity for everyone. Nearly 75% of students choose to live on campus in traditional residence halls, suite-style residence halls, and apartment/townhouse style housing. Mount Union has a highly successful and competitive athletic program; students compete as part of 24 NCAA Division III teams. Mount Union has earned 17 NCAA Division III National Championships and finished 18th in the nation in the final 2016-2017 Learfield Sports Directors Cup NCAA Division III standings as the highest ranked NCAA Division III institution in Ohio.

Students can also participate in study abroad, community service projects, fraternities and sororities, internships, and leadership programs that enhance the classroom experience and put theory into practice.

For 27 consecutive years, Mount Union has been ranked as a top university by U.S. News & World Report. In addition, the University has also been recently cited by Forbes, Washington Monthly, and The Princeton Review’s Green Guide, in addition to garnering other national recognitions.


Desirable Location

The University of Mount Union is located in Alliance, Ohio, a small and continually-developing city of 23,000 residents in the northeast part of the state. Founded in the 1850’s as a merger among four small settlements, today it is rich with history; Glamorgan Castle and Haines House, a restored Underground Railroad house, are located in this friendly, small city. Located 20 miles from the Canton, Ohio metro

area and 30 miles from Akron, Ohio, regional shopping centers and entertainment venues and regional airports are easily accessed. Alliance is a 90-minute drive from both Cleveland and Pittsburgh, home to international airports, professional sports teams and city amenities.


To Apply

Applications, nominations, and inquiries for the position of Vice President for Enrollment Management should be directed to Napier Executive Search, a firm assisting the University of Mount Union in its search for a talented person to fill the position. To arrange for a confidential conversation, please contact Mary Napier ([email protected]) or Laura Robinson ([email protected]). To apply, please send a resume, a detailed letter of interest, and contact information for three professional references to [email protected]. For assurance of full consideration, please submit application materials no later than November 23, 2018. Applications will be reviewed until the position is filled. All application and nominations will be considered confidential and notice will be given before references are contacted.


The University of Mount Union is an equal opportunity employer and is dedicated to the goal of building a faculty and staff committed to teaching and working in a multicultural environment. We seek a diverse pool of applicants who bring varied experiences, perspectives and backgrounds. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

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