Email Marketing and Data Science Manager

Location
New York, NY
Posted
Oct 11, 2018
Institution Type
Four-Year Institution
As a critical role in NYU's University Development and Alumni Relations' marketing and communications, the primary function will be to generate and deploy innovative communications that drive engagement among alumni and donors with NYU through Marketo and Cvent. This role will be responsible for key aspects of our eMarketing strategy including Marketing Automation, Email Marketing, and Event Registration. A successful candidate will work closely with other members of the IT and marketing teams and communicate progress and challenges to management. Candidate should have a strong history of marketing automation and demonstrate success in marketing conversion strategies. You will provide day-to-day marketing automation development and execution; including nurture programs, automated email communications, web forms, event programs, and ad hoc requests. In this role you will execute development, alignment, and implementation of lead scoring, nurturing and management. As a data scientist, you will be accountable for monitoring marketing automation success, working with Alumni Relations Communications to track and report metrics and providing guidance to further improve results as well as quarterly and annual insights and trends tracking. You will also support our other channels, like our website and social media.

Required Education:
• Bachelor's degree

Required Experience:
• Have minimum 3 years' experience

• Proficient in Marketing Automation

Preferred Experience:
• Know Marketo inside and out

• Have knowledge of CRM and databases

Required Skills, Knowledge and Abilities:
• Have a strong understanding of marketing operations and campaign management

• Know all about retargeting

• Be a team player with a positive attitude and a focus on learning with a continuous improvement mindset

• Have experience managing projects and assignments independently

• Have ability to work independently and proactively

• Really understand email best practices, innovation, and technologies

• Excellent communication, interpersonal, and proven business partnership skills with a bias towards strategic thinking

• Team player with a positive attitude and a focus on learning with a continuous improvement mindset

• Know HTML and Google Analytics

Preferred Skills, Knowledge and Abilities:
• Marketo Certified Expert (MCE) or Marketo Certified Solutions Architect (MCSA)

• JavaScript

• CSS



EOE/AA/Minorities/Females/Vet/Disabled/Sexual Orientation/Gender Identity

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