Assistant Vice President for Admissions and Financial Aid
The Assistant Vice President for Admissions and Financial Aid provides oversight for traditional and adult student recruitment, as well as financial aid.
Reporting to the Vice President for Marketing and Enrollment, the AVP will provide direction that ensures effective synergy and integration between admissions and financial aid in the pursuit of strategic enrollment goals.
Further, the AVP will work closely with the director of marketing in developing and executing prospect engagement strategies.
• Deep belief in and commitment to the value of a Guilford College liberal arts education with an advanced ability to articulate its many lifelong advantages in resonant terms for diverse audiences.
• Unwavering commitment to promoting the mission and values of Guilford College.
• Considerable acumen, experience and proven results in developing effective recruitment and financial aid leveraging strategies.
• Impressive track record in developing and managing strong, highly successful teams.
• Highly competent, motivating and empowering leadership, mentorship, and management of admissions/financial aid staffs.
• Collaborative leadership style that yields productive and rewarding relationships with divisional colleagues, partners across campus.
• Team with the VPME to define appropriately ambitious goals and objectives for traditional and adult admissions.
• Develop and manage comprehensive student recruitment plans/initiatives; annually assess recruitment strategies and territories using metrics and trend data.
• Hire, mentor, and hold admissions and financial aid teams accountable for meeting office and Guilford College goals and expectations.
• Create well integrated operational systems in admissions and financial aid to maximize efficiency/effectiveness in admissions process.
• Ensure prompt, courteous and all-around exceptional customer service throughout every function of admissions and financial aid.
• Partner closely with marketing colleagues in the development and execution of high-impact prospect communication and visit/event experiences.
• Team closely with VPME as partners in assisting the Provost’s office with the development and implementation of key retention strategies.
• Enhance multicultural, including international, recruitment efforts and performance.
• Ensure the frequent and timely delivery of enrollment reports and analysis throughout the recruitment cycle for the VPME.
• Ensure that FA employs best practices in financial aid leveraging, provides expert and empathetic financial aid counseling, and delivers timely aid awards and communication.
• Develop strong relationships with faculty and alumni—effectively engaging them in recruitment efforts.
• Represent admissions and financial aid for Guilford College at various meetings, events and/or conferences—both on- and off-campus, as directed/encouraged by VPME.
*Fulfill other duties as assigned.
• Baccalaureate degree required
• 5+ years of progressive experience, including leadership, in admissions and financial aid.
• Knowledge, ability to implement admissions and financial aid “best practices” that are grounded in sound data and research.
• Exceptional interpersonal, oral and written communication skills
• Successful proven leadership experience that demonstrates integrity, accountability, and ability to achieve goals.
• Excellent organizational skills with attention to detail.
• Experience in the use of analytics as a part of a comprehensive admissions strategic plan and accountability; proficiency in analyzing and acting on data with prudence and urgency.
• Understanding of best practices in brand positioning and experience engineering.
• Proficient working knowledge of Microsoft Office and excellent computer skills.
• Must be willing to travel.
• Knowledge and acceptance of principles and philosophies of Guilford College, its programs and requirements.
• Ability to effectively appropriately represent and promote Guilford College in a variety of situations.
- Master’s degree preferred.
- Successful experience in a small, private liberal arts educational environment.