ASSOCIATE DIRECTOR OF CREATIVE COMMUNICATION
Duties: Established in 1927, The Penn Fund, Penn's undergraduate annual giving fund, serves as the primary philanthropic vehicle for Penn's 100,000 plus strong community of undergraduate alumni and students. Gifts to The Penn Fund benefit the University's highest undergraduate priorities through unrestricted support and individual endowed scholarships.
The Penn Fund is the University's undergraduate annual giving program with the singular purpose of generating unrestricted and scholarship revenue in support of undergraduate education at the University of Pennsylvania. Gifts from undergraduate alumni, students, parents and friends are used to provide support for immediate budgetary needs including financial aid, student activities, residence life and special initiatives. The Penn Fund brings in over 27,000 alumni donors and solicits over 100,000 undergraduate alumni each year.
Reporting to the Director of Marketing and Donor Participation, the Associate Director of Creative Communications is a highly specialized team member who will be an active contributor on the high performing Marketing and Donor Participation team within The Penn Fund. The selected individual will be responsible for the management of all creative design and branding of all print and online communications, photography and video. They will also serve as our vendor relations specialist and supervise a student employee who provides an essential creative role for The Penn Fund marketing team.
Under the direction of the Director of Marketing and Donor Participation, the Associate Director cultivates and collaboratively establishes, manages and implements the creative design, branding and vision for The Penn Fund. The Associate Director will be responsible for designing collateral including brochures, invitations, campaign materials, professional development materials and presentations, logos, booklets, reports as well as electronic images that highlight giving opportunities and showcase impact. The Associate Director works collaboratively with all areas of The Penn Fund, Undergraduate Programs as well as other areas within Development and Alumni Relations. This position supports the overall communication efforts of The Penn Fund, but is primarily responsible for those priorities related to the creative element of branding and graphic design.
Supervision of two student employees including a Undergraduate Work Study Student as well as a Graduate Assistant from the University of Pennsylvania's School of Design. In this management role, oversee the distribution of tasks as well as all projects.
Management of the production timeline as the team Vendor Relations Specialist for all Penn Fund communications including the submission, proofing and execution of all projects to ensure that we meet all deadlines on our marketing direct response calendar.
Creative marketing lead for all collaborative direct mail, email and online projects with the yPenn, Class Giving and International teams within The Penn Fund. Provide a high level and essential customer service functionality.
Long-term, serve as the staff lead on evaluating the current Penn Fund website providing necessary maintenance as well as recommendations for improvements to enhance the user experience.
Lead photography and video specialist utilizing resources and producing images and video for all direct mail, email, the website and social media. Develop a photography and video catalogue that features an organized resource to reference all creative materials used in Penn Fund communications.
Work closely with the Director of Marketing and Donor Participation as well as the Executive Director to implement new branding for our comprehensive annual fundraising campaigns.
Staff the University of Pennsylvania's Development and Alumni Relations events, engage in professional development opportunities and participate in all hands activity within The Penn Fund.
Qualifications: Bachelor's degree in a related field and three to five years of job-related experience in graphic design, communications, marketing or related field. Experience in hiring, training and supervising staff or student workers preferred. Graphic design expertise including strong knowledge of Adobe Creative Suite applications, specifically InDesign, Photoshop and Illustrator. Outstanding proofreading and collaborative skills. Ability to manage multiple projects at one time, while maintaining high level of quality and branding. Experience with designing for web presence and working closely with web professionals. Proficiency in email campaign software, such as iModules, and HTML and CSS coding preferred. Knowledge of all social media platforms and their operational integration with digital marketing campaigns. Requires creativity, strong interpersonal skills, and the ability to effectively communicate with a wide range of individuals and constituencies in a diverse community, including donors and senior level administrators including the President. Publications and communications experience required. Ability to adapt style and design to a variety of audiences. Ability to meet tight deadlines and work on multiple projects simultaneously, while managing competing priorities. Must demonstrate excellent organizational skills. Ability to work with a team as well as independently and to be proactive in seeking solutions to challenges. Skill in developing design and layout of materials to be published is required. Photography experience is desirable. Ability and willingness to learn the University of Pennsylvania's key constituents and donors in order to effectively communicate with them.
Reference Number: 90-30041
Salary Grade: 026
Employment Type: Exempt
Org: Penn Fund
Special Requirements: Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job.
Job Family: U-Art/Design/Music