University of La Verne
Job Description Summary:
The marketing director is responsible for strategic planning and execution of university marketing and advertising for undergraduate, graduate, online, and regional campuses.
Develop and manage execution of strategic marketing and advertising campaigns for the university. Current and innovative best practices in integrated* marketing should be applied to increase awareness of and drive prospect interest/application intent in traditional undergraduate, adult undergraduate, graduate, online and regional campus programs. (*Note: includes traditional as well as social media, digital channels, content marketing).
Work with creative services, digital, content production and strategic communications team to manage timely development of integrated marketing and recruitment campaigns, collateral, recruitment events, and grassroots programs.
Write and/or edit copy for advertising and marketing collateral.
Liaison with campus partners (deans, faculty, department leads, admissions recruiters) to maintain collaborative relationships, obtain program information, provide strategic counsel, present plans and ideas, secure approvals of materials.
Use research data to develop strategic and creative approaches for marketing materials and advertising. Develop metrics to track performance of marketing strategy through measurement and analysis of prospective student inquiries, conversion, retention, and audience feedback to understand effectiveness and ROI.
Oversee and maintain quality control/editing on all marketing materials, ads, email campaigns, through the production process.
Oversee purchase and inventory management of promotional items.
Oversee marketing and advertising budget; liaison with media buying partners to secure optimal rates.
All other duties and responsibilities as assigned by the executive director of strategic communications and AVP of marketing and communications.
5 years experience in marketing, advertising, content production, project management.
Ability to work independently.
Basic computer knowledge (Microsoft or Apple applications).
Superior writing, editing, communication skills.
Valid Drivers License and satisfactory driving record
Ability to work and execute projects independently. 5 years experience in marketing and/or advertising (writing, editing, account management). 1-2 years working in higher education.
Location: La Verne Central Campus
To be considered for this position please visit our web site and apply on line at the following link: http://laverne.edu
Located in Southern California, the University of La Verne offers a distinctive and relevant educational experience to a diverse population of students, preparing them for successful careers and a commitment to lifelong learning across the liberal arts and professional programs. The academic units of the not-for-profit university include the College of Arts and Sciences, the College of Business and Public Management, the LaFetra College of Education, and the College of Law. The university offers both undergraduate and graduate programs, including degree programs tailored for working adults. The university's central campus is located 30 miles east of Los Angeles in the historic Old Town section of La Verne, a city with a population of approximately 35,000 at the foothills of the San Gabriel Mountains. The university also has eight regional campuses throughout California and the College of Law campus in Ontario, California. The university is classified as a Carnegie Doctoral Institution with moderate research activity. Core values are reflected throughout all curricular and co-curricular programs, its emphasis on close professor-student interaction, personal support of its students, and its diversity.
The University of La Verne prides itself in being reflective of the diversity of Southern California. Approximately 80 percent of its nearly 8,500 students come from diverse backgrounds and the U.S. Department of Education has designated the university as a Hispanic Serving Institution (HSI). With 80,000 alumni, the university fulfills a critical community function in educating students from underserved populations, many of whom are the first generation in their family to attend college.
The University of La Verne is an equal opportunity employer and does not discriminate against employment or employees on any basis prohibited by state and federal law. University of La Verne hires and promotes individuals based on their qualifications and is consistent with applicable state and federal laws, without regard to race, color, religion, gender, disability, medical condition a or sexual orientation
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