Public Relations and Marketing Specialist

Location
Oroville
Posted
Sep 18, 2018
Institution Type
Community College


Public Relations and Marketing Specialist

Butte-Glenn Community College


Opening Date/Time:

Closing Date/Time: 10/15/2018 4:00 PM Pacific

Salary: Not Displayed

Job Type:

Location: Main Campus, CA

Department: Planning and Information

Description:

Full-time/Non Exempt 40 hours per week; 12 months per year
CSEA Range 25; $3,727.79 per month
Tentative interview dates set for: November 28 & 29, 2018
Anticipated start date: February 1, 2019

Some highlights and details associated with this position:
Work schedule of Monday - Thursday, 7:30 a.m. - 5:00 p.m. and Friday 8:00 a.m. - 12:00 p.m. Over the summer, that changes to Monday - Thursday 7:00 a.m. - 5:00 p.m. with Friday off.
Health benefits, The District offers several plans to employees, many of them at no cost to the employee. Additionally, Butte College employees have access to two Health and Wellness Centers through Butte Schools Self-Funded Programs. Employees can receive free or reduced cost care (depending on plan election).

Butte College's main campus is located on a 928-acre wildlife refuge and we pride ourselves on being a national college leader in sustainability. Community partnerships matter to us. We work with our K-12 partners to create career pathways for students to seamlessly move from high school to Butte College coursework or credit to transfer to a four-year university. In fact, Butte College has the highest transfer rate of all California community colleges to California State University, Chico. Butte College contributes to economic development through the Training Place, and the Small Business Development Center.

For 50 years, we have successfully provided a quality educational experience to our students, offering associates degrees and training in career fields including business, medical, law enforcement, welding, automotive, computers, and more.

The ideal candidate will share Butte College's commitment to our mission and values, especially our commitment to educating our racially and socio-economically diverse student population. We currently enroll around 16,000 students annually, many of whom are from racially minoritized populations. 59% of Butte College students are white, 27% are Latinx, 6% are Asian, 3% are African American, 2% are Native American, and 4% are multi-ethnic. As an emerging Hispanic Serving Institution (HSI), Butte College understands that it has a great responsibility to the educational attainment and economic well-being of our surrounding communities.

The successful candidate will join a campus community that demonstrates its commitment to student equity by supporting ongoing professional development for students, faculty and staff. These opportunities include a Cultural Awareness Community of Practice, FAIR Classrooms, active Diversity and Student Equity Committees, support for our undocumented and AB 540 students (Download PDF reader), a robust set of culturally responsive programs and events, and conferences related to equity-mindedness and supporting the success of our diverse students.

OVERVIEW:
Under the direction of an administrator, and under the technical supervision of the assigned Administrator over the District's Public Relations and Marketing Department, performs a wide variety of daily functions associated with the planning and coordinating of Public Relations and Marketing, including but not limited to, print and broadcast advertising, publication design and layout, special events coordination, maintaining Web pages and portal sites and performing other technical tasks requiring advanced skills in utilizing complex features of desktop publishing, word processing and spreadsheet and database management software. May serve as the initial contact for the Public Relations and Marketing needs of the assigned department and provides excellent customer service. This position involves independent judgment in the interpretation and application of District policies and procedures and also utilizes correct marketing and advertising principles, practices, procedures and protocols ensuring that they are properly aligned with all District standards. May be required to work a schedule involving evenings and weekends. Performs related duties as assigned.

Representative Duties:

The duties recorded below are representative of the duties of the class and are not intended to cover all the duties performed by incumbent(s) of any particular position. The omission of specific statements of duties does not exclude them from the position if the scope of work is similar, related or a logical assignment to this class. The essential duties of the class are indicated with an asterisk *

  1. Organizes and coordinates the day-to-day operations and activities for Public Relations and Marketing within the assigned department and assists in the development and implementation of revised and/or new office procedures including those to ensure effective and efficient day-to-day operations; meets multiple deadlines and production schedules for marketing and Public Relations activities; assures the timely completion of assignments in accordance with established priorities, procedures and standards*
  2. Relieves the assigned administrator or supervisor of a wide range of routine responsibilities including production, coordination and the delivery of announcements; posts Website news releases and portal news updates to assigned campus events calendars and provides updates to assigned social media sites*
  3. Develops and effectively grows and oversees a successful social media campaign including Facebook, Twitter, Flickr and other social media outlets*
  4. Designs, creates and performs the arrangement and layout of production-ready materials for advertisements, publications, newsletters, promotional items and assigned websites and portals using camera equipment, scanners and graphic image-editing computer software; works closely with the District Webmaster to ensure proper placement of web site and portal materials, including importing and exporting of files and file and hyperlink maintenance*
  5. Prepares digital files as needed; assists with establishing job specifications and production timelines*
  6. Coordinates publication submissions with other District departments and reviews submissions for content and aesthetics to assist with and ensure the promotion of a positive image for your assigned department and the District; presents design options and solutions for visual materials and defines, evaluates and proposes timelines for projects*
  7. Facilitates communications and acts as liaison between assigned administrator or supervisor with staff, administrators, students, media representatives, educational offices and/or institutions and the general public; interacts and relays information to assigned administrator or supervisor*
  8. Assists with and serves as a resource person for publications and media events for the assigned department and independently provides the explanation, interpretation and application of District policies, procedures and the established rules, regulations and restrictions pertaining to publication standards*
  9. Coordinates the review of all local and national news coverage of the assigned department in conjunction with the Administrator over Public Relations and Marketing; prepares and provides the Administrator over Public Relations with a monthly media report to update the Board of Trustees; maintains accurate records of all assigned departmental news coverage, local and national*
  10. Attends and provides digital and film photography for publications and to record special events; creates and maintains an accurate and up to date library of related digital and film photography, fonts and artwork used in official publications/promotions*
  11. Utilizes computers to perform advanced-level document and image production, including the complex formatting of documents and design layout for publications; creates a variety of power point presentations; establishes and maintains a variety of databases and spreadsheets; utilizes a variety of software, hardware and peripherals*
  12. Provides a full range of clerical and technical support for all areas of Public Relations and Marketing to which assigned, including but not limited to providing information, assistance and guidance in person, by telephone, written correspondence and/or electronic technology to faculty, staff, media representatives, governmental officials, District committees and constituency groups and the general public in a pleasant and helpful manner; assembles files and duplicates materials; composes and prepares office correspondence, materials, reports, forms, brochures, spreadsheets, charts, graphs, tables, presentations, handbooks, manuals and other related departmental documents; answers phones, refers callers and takes messages; may maintain and orders supplies; may prepare agendas and take minutes of meetings*
  13. Researches, compiles and tabulates statistical data and information from various sources including data compiled and records kept as they relate to individual assignments and prepares complex statistical and narrative reports*
  14. Coordinates messaging, publications and use of media with the Administrator over Public Relations and Marketing to ensure consistency of branding and messaging
  15. Prepares and processes facilities use requests, room reservations, food orders and other associated requirements to ensure the assigned programs, public events and/or activities have a successful outcome; maintains a library of resource materials
  16. Assists in the development of the annual report to the community; maintains and coordinates master calendar of departmental events
  17. Assists with and participates in the planning of District-wide and departmental projects, including estimating costs, researching vendors and the feasibility of contracting with vendors for services
  18. May maintain departmental budgets and open purchase orders; may monitor expenditures and assist with budget formulations and preparations; may reconcile accounts to Business Office files; may prepare purchase orders and provide budget and financial reports to assigned administrator or supervisor
  19. May arrange and process travel, conference and hotel reservations for departmental staff, including transportation, staff coverage, exhibits and other accommodations for event speakers. May also assist with the delivery of multimedia equipment to production areas
  20. Assists in the coordination of marketing activities and the implementation of special events produced by the assigned department
  21. Maintains working knowledge of specialized terminology utilized in the Public Relations and Marketing field.
  22. Provides assistance to and backs up co-workers and other staff within department as necessary
  23. May serve on a variety of District committees as requested
  24. May perform other duties as assigned


Qualifications/Requirements:

MINIMUM QUALIFICATIONS:
EDUCATION/EXPERIENCE:

  • Associate's Degree in graphic design, public relations, journalism, office information systems, communications or a related field or the equivalent*; AND
  • One (1) year of work experience in the area of publication design and production or the area of Public Relations and Marketing: AND
  • Graduation from high school, G.E.D. or the equivalent**.
* Associate's Degree education equivalency equals two (2) years of increasingly responsible work experience for each full year (24-30 units) of college. Work experience must be in an office setting reasonably related to Public Relations or Marketing.

** High school education equivalency equals an adult education diploma or four (4) years of full-time, paid work experience.

CERTIFICATES, LICENSES, REGISTRATION AND OTHER REQUIREMENTS:

  • Employees driving on District business or driving a District vehicle must hold and maintain a valid driver's license throughout duration of employment with the District.
  • Some travel may be required.
DIVERSITY QUALIFICATIONS:
  • Sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity and sexual orientation and ethnic backgrounds of community college students and staff.
DESIRED QUALIFICATIONS:

  • Technical expertise in PowerPoint, Outlook, Microsoft Excel, Publisher, Adobe InDesign, PhotoShop, Acrobat, Bridge, PageMaker and/or other related desktop publishing software.
  • Experience working at an educational institution within the area of Public Relations and Marketing.
  • Experience in graphic arts and layout techniques.
KNOWLEDGE, SKILLS AND ABILITIES:
May be acquired through education, training and/or experience.

Knowledge of: District policies and procedures; modern office equipment, methods and procedures including filing and computer systems; letter and report writing techniques; receptionist and telephone techniques; elements of proper grammar usage, spelling, punctuation and vocabulary; terminology used in the Public Relations and Marketing fields; principles and practices of event and risk management; trends in publication design, graphics and typography; marketing and advertising principles, procedures and techniques; microcomputer operation including software applications/packages for word processing, spreadsheets, database management and desktop publishing; public communications, information and relations; principles and techniques of typesetting, printing and digital and film photography; proper practices, procedures and techniques required for various graphic effects; various computer software applications and website development programs; interpersonal skills using tact, patience and courtesy.
Ability to: operate general office equipment and perform responsible secretarial and clerical work of moderate difficulty with speed and accuracy; coordinate press releases and other specialized documents; maintain accurate records; maintain departmental budgets, including audit trails; create and set up departmental filing systems and file accurately; plan and organize group functions and meetings; learn, interpret and apply State laws and regulations related to program policies and procedures; greet the public, students, staff and faculty respectfully and respond intelligently; implement acceptable planning and organizational skills; collaborate with others to develop services; utilize proper grammar usage, spelling, punctuation and vocabulary; operate computers and related equipment including various software packages/applications for word processing, spreadsheets, database management, desktop publishing, publication layout and design and Internet navigation; utilize keyboarding skills commensurate with the required functions for this position; keep records and prepare reports and spreadsheets; work independently with an emphasis on detail management; organize workload and establish priorities; complete work assignments according to established deadlines; maintain and follow schedules, calendars and timelines; use problem solving skills; understand and follow oral and written directions; establish and maintain cooperative relationships with those contacted in the course of work; make necessary mathematical calculations rapidly and accurately; demonstrate sensitivity to, and respect for diverse populations



Supplemental Information:

WORK DIRECTION, LEAD AND SUPERVISORY RESPONSIBILITIES:
No assigned permanent staff to supervise. May train and provide work direction to short-term and student employees.

PHYSICAL EFFORT:
Normal office environment plus some light to moderate lifting (5 to 25 lbs) required for transportation of advertising materials, event set up and tear down.

CONTACTS:
Faculty, staff, administrators, students and the general public.

WORKING CONDITIONS:
Normal office environment.

PRE-EMPLOYMENT REQUIREMENTS:

  1. The successful applicant will be required to complete a medical history questionnaire and must agree to undergo and pass a pre-employment physical examination, based on the physical requirements of the position, prior to employment. The physician will be selected and paid for by the District. Disabilities not related to the essential physical job requirements will not preclude the applicant from being hired.
  2. Education Code § 87408.6 states that no person shall be initially employed by a community college district in an academic or classified position unless the person has submitted to an examination within the past sixty (60) days to determine that he or she is free of active tuberculosis.
  3. As a condition of employment the position you are applying for will require that you provide fingerprints to the local police department. The fee charged by the Department of Justice (DOJ) for the fingerprint report is the employee's responsibility. If you should be offered this position you will be asked to sign a payroll deduction form which will authorize the District to deduct the fee charged by the DOJ from your first paycheck.
The District reserves the right to modify, rescind or re-advertise this announcement without notification or to delay indefinitely the employment of a person for the position.

The Butte-Glenn Community College District is an Equal Opportunity Employer.

-------------------------------------------Application Instructions------------------------------------
ALL APPLICANTS, INCLUDING CURRENT BUTTE COLLEGE EMPLOYEES, MUST SUBMIT ALL REQUIRED DOCUMENTS WITH THE ONLINE APPLICATION IN ORDER TO MOVE FORWARD IN THE RECRUITMENT PROCESS. If you are applying under Equivalency for the education minimum qualification, please attach a document titled Equivalency using the "Transcript" drop down file type located in the attachment section of the application.

REQUIRED ATTACHMENTS
All on-line attachment types require that you attach a document.

COVER LETTER:
Please describe in your cover letter how your past experience and qualifications meet the needs of this position.

RESUME OR VITA:
Please submit this as an attachment, not as a text resume within the application.

TRANSCRIPTS OF ACADEMIC WORK:
You are required to provide transcripts for coursework and/or degrees listed on the application materials you have submitted. The transcripts must include the date the institution granted the degree. Legible copies of transcripts are acceptable at this point in the process. Official transcripts must be submitted prior to hire.

FOREIGN TRANSCRIPTS:
Foreign transcripts must include a U.S. evaluation and translation. Please contact the Office of Human Resources for a list of agencies providing this service or our website at; http://www.butte.edu/hr/job_opportunities/associate_faculty/foreign_degree_eval.html

All offers of employment are contingent upon the submission of official transcripts showing completion of the degree.



To apply, visit: http://agency.governmentjobs.com/buttecc/





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