Marketing Program Director


Job ID: 43571

Full/Part Time: Full-Time

Regular/Temporary: Regular

Department

Office of the Vice President for Finance & Administration

Responsibilities

Marketing: Responsible for directing the development, promotion, and implementation of a comprehensive and integrated marketing plan for offices within the Division of Finance & Administration. Coordinates marketing efforts and promotes collaboration across all offices. Designs the execution and evaluation process for a wide variety of strategies and tactics pertaining to marketing, public relations, print, online, and digital components. Advises and assists senior leadership in F&A in establishing goals and developing strategies for future development and growth.

Web/Advertising: Develops and maintains a comprehensive web presence. Creates and maintains content on all pages ensuring information is timely, accurate, and coherent. Monitors web analytics and makes recommendations for improvement. Manages advertising both in internal and external publications.

Communication/PR: Develops and manages communications plan for Division-led University-wide initiatives with a focus on the various audiences and user experiences. Works with University Communications and other campus partners to ensure consistency. Develop content for internal and external communication activities including press releases, publications, and presentations. Supervises and works with printers, designers, photographers, and various multi-media productions suppliers, writing all specifications. Works with departments on project execution. Represents Division on committees across campus.

Leadership: Provides leadership and guidance to F&A marketing representatives to fulfill department marketing and communications requests. Assesses current marketing trends to develop workshops and training for marketing representatives throughout the division to effectively market services to students, faculty, staff, and visitors. Supervises daily office activities and coordinates activities among various contracted groups.

Surveys: Create surveys, analyzes results, and makes recommendations for future planning.

Qualifications

Bachelor's degree and six years of experience related to media, communications, and/or marketing services or a combination of post high school education and experience equal to 10 years.

Successful track record with project management.
Experience in developing and implementing successful marketing campaigns within projected timelines.
Ability to develop collaborative working relationships with a broad range of constituents.
Skilled in public speaking and ability to be a spokesperson for the division.
Demonstrated experience leading teams and motivating others to accomplish goals.
Familiarity with gathering data, analyzing trends and developing strategies.

Pay Plan

This is an A&P (Administrative and Professional) position.

Criminal Background Check

This position requires successful completion of a criminal history background check. The background check will be conducted as authorized and in accordance with University Policy 4-OP-C-7-B11.

How To Apply

If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a current FSU employee, apply via myFSU > Self Service.

Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume.

Open until filled

This position is being advertised as open until filled.

Tobacco Free Campus

Effective January 1, 2014, tobacco use, including simulated tobacco use, is prohibited on property, interior and exterior, owned or managed by Florida State University. This policy applies to all Florida State University students, employees, consultants, contractors, visitors, and external individuals.

Equal Employment Opportunity

An Equal Opportunity/Access/Affirmative Action/Pro Disabled & Veteran Employer.

FSU's Equal Opportunity Statement can be viewed at: http://www.hr.fsu.edu/PDF/Publications/diversity/EEO_Statement.pdf

PI104414604

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