Associate Director of Media Relations

Job description

Job Description

Associate Director of Media Relations-1802834

Required Qualifications (as evidenced by an attached resume):

Bachelor’s degree (or foreign equivalent or higher) in public relations, communications, or journalism. Four (4) years of experience in news and leadership writing, internal communications planning, messaging management and impact measurement. Ability to demonstrate existing relationships with reporters and editors at national media outlets. Experience in issues and crisis communications. Experience with social media platforms and proven results developing amplification strategies. Three writing samples required.

Preferred Qualifications:

Additional years experience of experience in news and leadership writing, internal communications planning, messaging management and impact measurement. Experience in higher education communications. Master's Degree (or foreign equivalent or higher) in a related field. Thought leadership expertise including communication plan development, OpEd placement, blog and booking and creating content for high level speaking engagements. Experience in issues and crisis communications. Additional years of experience with social media platforms and proven results developing amplification strategies. Ability to demonstrate existing relationships with reporters and editors at national media outlets.

Brief Description of Duties:

Reporting to the Media Relations Officer in the Office of Communications and Marketing, the Associate Director of Media Relations supports the University's brand identity using media relations and communications strategies including reporting, writing and dissemination of information in a variety of formats to the news media that elevates the University's brand pillars and key initiatives. Includes national and international media communications including building and implementing a thought leadership plan for senior leadership, developing and implementing strategies to showcase the University's innovation and academic excellence and building the strategic foundation and plan for the University's internal communications strategy.

Media Relations

  • Covers senior administration beat, including researching and writing thought leadership pieces, news releases, blog content, social media content, messages to the Stony Brook University community; responds to queries from journalism students and external news reporters.
  • Develop and implement communication strategies and plans to showcase innovation, academic excellence and essence of the Schools/Colleges/Vice President areas or programs and components to national news outlets and via social platforms.
  • Proactively stay informed of relevant issues and trends in higher education, communications and areas in which the University has expertise; position and place university experts in national media to address trending topics.
  • Monitor social media for issues and crisis/reputational risks and media relations implications related to current events, student, faculty and staff issues. Responds as part of on-call staffing rotation.

Thought Leadership

  • Build and implement a strategic thought leadership plan for the University President and potential other senior executives that includes (but is not limited to) writing and placement of OpEds, blog and thought leadership content as well identifying and booking high profile speaking opportunities.
  • Collaborates with the university’s embedded and external communications teams to ensure consistent and complementary strategic plans with overall university outreach and communications.

Internal Communications

  • Develop a structural strategic foundation and plan for internal communications, including audience specific long- and short-term goals, with methods of measuring the plan’s impact on and contribution to the University. Also responsible for plan implementation.
  • Develop key messaging and strategies to communicate complex information to multiple audiences and constituencies through a wide variety of communications platforms, including video, digital, print, and social.
  • Other duties as assigned and appropriate to rank and departmental mission.

Special Notes:

This is a full time appointment. FLSA Exempt position, not eligible for the overtime provisions of the FLSA. Minimum salary threshold must be met to maintain FLSA exemption.

Essential Position:

This has been designated as an essential position based on the duties of the job and the functions performed. Positions that are designated as such are required to report to work/remain at work even if classes are cancelled, and the campus is working on limited operations in an emergency.

Stony Brook University is 100% tobacco-free as of January 1, 2016. See our policy and learn more at

Pursuant to Executive Order 161, no State entity, as defined by the Executive Order, is permitted to ask, or mandate, in any form, that an applicant for employment provide his or her current compensation, or any prior compensation history, until such time as the applicant is extended a conditional offer of employment with compensation. If such information has been requested from you before such time, please contact the Governor’s Office of Employee Relations at (518) 474-6988 or via email at [email protected]

About Stony Brook:

Stony Brook University, home to many highly ranked graduate research programs, is located 60 miles from New York City on Long Island's scenic North Shore. Our 1,100-acre campus is home to 24,000 undergraduate, graduate, and doctoral students and more than 13,500 faculty and staff. SBU is a comprehensive research-intensive university and a member of the prestigious Association of American Universities (AAU), which includes 34 public universities among its 62 members. SBU consists of 12 schools and colleges and a teaching hospital that provides state-of-the-art healthcare in the Long Island region. SBU also manages and performs joint research with Brookhaven National Laboratory, the only Department of Energy Laboratory in the Northeast, and shares doctoral programs with Cold Spring Harbor Laboratory, a world-renowned molecular biology institute. Home to the Emerson String Quartet, the Jackson Pollock House in East Hampton, New York, the Humanities Institute, and the Southampton Arts Program, and with endeavors that extend to the Turkana Basin Institute in Kenya and the Ranomafana National Park in Madagascar, SBU sustains an international reputation that cuts across the arts, humanities, social sciences, and natural sciences.

Stony Brook University is an Affirmative Action/Equal Opportunity employer. We encourage protected veterans, individuals with disabilities, women and minorities to apply.

If you need a disability related accommodation, please call the University Human Resource Services Department at (631) 632- 6161 or the University Hospital Human Resources Department at (631) 444-4700. In accordance with the Title II Crime Awareness and Security Act, a copy of our crime statistics is available upon request by calling (631) 632- 6350. It can also be viewed on line at the University Police website at

Official Job Title: Staff Associate
Job Field: Administrative & Professional (non-Clinical)
Primary Location: US-NY-Stony Brook
Department/Hiring Area: Communications and Marketing-Stony Brook University
Schedule: Full-time Day Shift 8:30 AM - 5:00 PMCommunications and Marketing-Stony Brook University
Posting Start Date: Sep 14, 2018
Posting End Date: Oct 14, 2018, 11:59:00 PM
Salary: $90-105K ANN/1 FTE Commensurate with Experience
Salary Grade: SL4





Diversity Profile: University



View more

Learn more on Inside Higher Ed's College Page for University

Arrow pointing right
Job No:
Posted: 9/15/2018
Application Due: 10/15/2018
Work Type: