MARKETING AUTOMATION MANAGER

Location
Madison, WI
Posted
Sep 14, 2018
Institution Type
Four-Year Institution


JOB NO.: 95901-AS

Work Type: Staff-Full Time

Department: DCS/ADMIN & FINANCE/ADMIN GEN


Location: Madison

Categories: Information Systems/Technology, Library, Museum, Arts

Employment Class: Academic Staff-Renewable

Position Vacancy ID: 95901-AS

Working Title: Marketing Automation Manager

Official Title: SR INFORM PROC CONSLT(S44BN) or INFORM PROCESS CONSLT(S44DN)

FTE: 100%

Anticipated Begin Date: NOVEMBER 15, 2018

Term: This is a renewable appointment.

Advertised Salary:

Minimum $48,333 ANNUAL (12 months)
Depending on Qualifications



Degree and Area of Specialization:

Bachelor's Degree



Minimum number of years and type of relevant work experience:

-3 years of experience working in day-to-day operations of marketing automation platforms, including responsibilities such as system administrator, trainer, consultant, and/or end user.
-1 year experience writing and editing HTML and CSS code for professional web and/or email designs.

Preferred Experiences
Experience as user or administrator of Oracle Eloqua.
Experience as user or administrator of Salesforce Marketing Cloud Mobile Studio.
Experience designing complex decision-tree-based marketing automations (campaigns/workflows).
Experience as user or administrator of an enterprise CRM.
Experience as a WordPress administrator, preferably also as a Gravity Forms administrator.
Experience in higher-education IT, marketing, communications, recruitment, admissions, or student services.
Experience as an employee of a large institution of higher education working with a variety of institutional stakeholders across divisional boundaries.
Experience designing and conducting trainings on the use of software or new business processes.
Qualifications or training in Salesforce, ITSM, ITIL, Lean Six Sigma, Design Thinking, and/or equivalent practices or methodologies.



License or certificate:



Position Summary:

The University is currently using Oracle Eloqua to conduct marketing and recruitment email campaigns for both undergraduate admissions and the wide variety of programs offered by the Division of Continuing Studies (DCS). We have recently also acquired Salesforce Marketing Cloud Mobile Studio as the text-messaging solution to complement Eloqua. Eloqua is already integrated with our Salesforce CRM recruitment platform, while Salesforce Marketing Cloud Mobile Studio integration is upcoming.

For this new position, Division of Continuing Studies seeks a talented expert who will launch and provide a campus-wide marketing automation service, welcoming a diverse pool of existing campus marketers and communicators into these new platforms. Combine your hands-on experience administering marketing-automation platforms with your ability to teach marketing automation skills to busy professionals who may only have experience using traditional communication tools and approaches. Your mission includes contributing to building a campuswide 360-degree lifelong learner view, so that learners engage with the university as a single, well-coordinated institution and so that the university engages with learners as their lifelong partner for their educational needs.

While you will be the primary go-to person for the marketing automation tools, you will be joining a growing team of professionals who are driving the University forward in terms of recruitment, marketing, and modern enterprise IT platforms. Within Division of Continuing Studies we have a deep bench of digital marketing professionals, who produce marketing and communications content and plans for DCS, and we are building a central recruiting team serving campuswide professional graduate programs. And as a technical administrator of Eloqua, while you will support broader campus needs, you will collaborate with a technical colleague who already serves as Eloqua administrator for one partner division. You will also join a larger network of campus colleagues engaged in governance of the CRM and marketing automation services. Furthermore, campus and DCS longer-term roadmaps lay out a bright future for expanding the scope and scale of marketing automation use at UW-Madison, starting specifically with this initial position.



Additional Information:

The Division of Continuing Studies is committed to building a diverse workforce. Members of underrepresented communities are strongly encouraged to apply.



Contact:

Rosalyn Johnson
rosalyn.johnson@wisc.edu
608-262-4542
Relay Access (WTRS): 7-1-1 (out-of-state: TTY: 800.947.3529, STS: 800.833.7637) and above Phone number (See RELAY_SERVICE for further information. )



Instructions to applicants:

Please apply on-line and provide a resume, cover letter explaining how you meet the required experience, and the name and contact information of 3 professional references.



Additional Link: Full Position Details

NOTE: A Period of Evaluation will be Required

The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer.

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.



Advertised: Sep 13 2018 Central Daylight Time


Application Close: Oct 12 2018 11:55 PM Central Daylight Time

PI104380703

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