DIRECTOR, DUKE PERFORMANCES MARKETING

Location
Durham, NC
Posted
Sep 12, 2018
Institution Type
Four-Year Institution

diversity employer



DIRECTOR, DUKE PERFORMANCES MARKETING
Duke Performances

Work Performed:
  • Create and maintain a unified voice through print and electronic media in collaboration with departmental colleagues; outside arts managers, producers, and publicists; and contract employees.
  • Oversee branding and messaging and ensure consistency of communications across platforms.
  • Promote 70-80 performances and up to 100 residency events across a dozen venues on campus and in town.
  • Drive sales of annual inventory of 45,000+ tickets.
  • Plan and place $150,000+ worth of print, digital, and radio advertising, as well as direct mail.
  • Send twice weekly e- blasts to approximately 35,000 subscribers, using html and css as needed.
  • Select e-mail marketing platform, commission design and coding of new templates, and resolve any technical issues in collaboration with technical support and development staff. Maintain buyer lists and general mailing lists.
  • Serve as a consultant for communication/promotional opportunities with several dozen Duke departments and units.
  • Collaborate with numerous organizations in the community to promote programming.
  • Collaborate with Duke University box office management and front-line customer service staff; technical consultants such as website developers and email marketing platform developers; freelance graphic designers and photographers; and freelance copywriters and program note writers.
  • Direct work offull-time award-winning graphic designers: manage projects, supervise design process, and coordinate internal and external approvals process.
  • Create and edit 70-80 performance programs per season.
  • Create and maintain departmental style guide. Conduct ongoing research into accepted conventions for formatting of classical music.
  • Collaborate with graphic designer on creation of visual style guide.
  • Conduct interviews with artists in order to write content for new commissions.
  • Conduct research on program content, especially but not limited to classical and international music.
  • Edit season copy, website copy, and stories written by Duke professional and student journalists.
  • Write program notes as needed. Write news releases.
  • Pitch articles and feature stories to campus, local, and national publications, to publicize and promote activities and programs.
  • Secure feature articles, feature listings, radio interviews, reviews, and other editorial coverage.
  • Coordinate the dissemination of news stories and communicationsefforts to Duke University campus, regional, national, and international media with the Duke Office of News and Communications, other Duke departments, initiatives, and units, and other on-campus communications entities.
  • Collaborate on written content and visual design of fundraising appeals.
  • Direct the publication program: select and work closely with print vendors; oversee creation and revision of publications, ensuring they meet program objectives; determine content and deadlines; supervise production activities.
  • Determine fiscal requirements; prepare budgets, including $300,000+ annual budget; monitor, verify, and reconcile expenditure of budgeted funds.
  • Prepare reports and analyses setting forth progress, trends, and appropriate recommendations for expenditure of budgeted funds.
  • Manage and develop public websites, including both annual updates and periodic redesign.
  • Prepare Requests for Proposals. Vet and select vendors.
  • Prepare reports and analyses setting forth progress, trends, and appropriate recommendation or conclusions.
  • Collaborate on content creation and overall strategy for social media accounts.
  • Attend and report on professional conferences.
The above statements describe the general nature of the work being performed by individuals assigned to this classification. This is not intended to be an exhaustive list of all responsibilities and suties required of personnel so classified.


Requisition Number
401469839

Location
Durham

Duke Entity
UNIVERSITY

Job Code
2136 NEWS WRITER/PRODUCER, SENIOR

Job Family Level
12

Exempt/Non-Exempt
Exempt

Full Time / Part Time
FULL TIME

Regular / Temporary
Regular

Shift
First/Day

Minimum Qualifications
Duke University is an Affirmative Action/Equal Opportunity Employercommitted to providing employment opportunity without regard to anindividual's age, color, disability, gender, gender expression, genderidentity, genetic information, national origin, race, religion, sex,sexual orientation, or veteran status.
Duke aspires to create a community built on collaboration, innovation,creativity, and belonging. Our collective success depends on the robustexchange of ideas—an exchange that is best when the rich diversity ofour perspectives, backgrounds, and experiences flourishes. To achievethis exchange, it is essential that all members of the community feelsecure and welcome, that the contributions of all individuals arerespected, and that all voices are heard. All members of our communityhave a responsibility to uphold these values.
Essential Physical Job Functions:Certain jobs at Duke University and Duke University Health System mayinclude essential job functions that require specific physical and/ormental abilities. Additional information and provision for requests forreasonable accommodation will be provided by each hiring department.

Education

Work requires the ability to perform creative writing and relatedactivities such as conducting interviews and research, and copy editingnormally acquired through attainment of a bachelor's degree inJournalism, English or a related discipline.

Experience

Work requires two years of directly related writing experience.OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE

Auto req ID

103763BR

Duke University is an Affirmative Action/Equal Opportunity Employer committed to providing employment opportunity without regard to an individual's age, color, disability, genetic information, gender, gender expression, gender identity, national origin, race, religion, sexual orientation, or veteran status.

Essential Physical Job Functions: Certain jobs at Duke University and Duke University Health System may include essential job functions that require specific physical and/or mental abilities. Additional information and provision for requests for reasonable accommodation will be provided by each hiring department.

PI104347986

Similar jobs

Similar jobs