Associate Director of Admissions for Outreach and Access

Bellingham, Washington State
Sep 07, 2018
Executive Administration Jobs
Other Executive Administration
Institution Type
Four-Year Institution

About the University
Western Washington University, with over 15,000 students in seven colleges and the graduate school, is nationally recognized for its educational programs, students and faculty. The campus is located in Bellingham, Washington, a coastal community of 83,000 overlooking Bellingham Bay, the San Juan Islands and the North Cascades Mountain range. The city lies 90 miles north of Seattle and 60 miles south of Vancouver, British Columbia. Western is the highest-ranking public, master’s-granting university in the Pacific Northwest, according to the 2017 U.S. News & World Report rankings.

About the Department
The Office of Admissions supports Western’s mission to bring together individuals of diverse backgrounds and perspectives in an inclusive, student-centered university that develops the potential of learners and the well-being of communities. We encourage applications from women, people of color, people with disabilities, veterans, and other candidates from underrepresented backgrounds and with diverse experiences interested in this opportunity.

About the Position
As a member of the management and leadership team within the Office of Undergraduate Admissions, the Associate Director of Admissions for Outreach and Access (ADAOA) will lead a team of full-time professional and classified Admissions staff in the execution of the University’s domestic freshmen and transfer recruitment plan. The ADAOA will be responsible for developing and implementing recruiting strategies that focus on extending Western’s outreach efforts to enroll more academically prepared students from diverse backgrounds and identities.

The development of the plan will rely on collaborative work carried out across many functional areas, from territory management and campus visit programs, to marketing and scholarship leveraging. Central to the success of this plan will be the development of relationships with key stakeholders, as well as the participation in community activities, particularly those supporting and advocating for student success. The nurturing of relationships and supporting of activities will be consistent with Western’s mission and commitment to diversity, access, and inclusion, and will focus on building strong and effective enrollment pipelines of academically prepared students. The overall recruitment plan will be data-informed, strategically oriented, and mission-driven.

Reporting to and under the supervision of the Director of Admissions, the ADAOA will provide high-level management of the University’s recruitment efforts, and will take a leadership role in staff training, supervision, and professional development. The position is exempt professional, and evening and weekend work is expected and varies throughout the year, including some overnight travel.

Position responsibilities include:

Recruitment Planning

  • Develop a plan for the recruitment and enrollment of students that is in line with stated University enrollment goals and objectives, with special consideration for initiatives that increase the enrollment of students from underrepresented populations;
  • Enhance relationships with internal stakeholders - e.g. Huxley College of the Environment, Woodring College of Education, University Honors Program, Department of Music, University Residences - who will be key partners in a coordinated institutional recruitment plan;
  • Utilize quantitative and qualitative data - such as longitudinal application and yield conversion information, national, regional and statewide trends - to refine recruitment plan depending on targeted geographic area, community college, high school, or demographic populations;
  • Partner with Assistant Director for Information Systems to create reports and data dashboards to track plan’s effectiveness and progress toward reaching goals;
  • Provide timely analyses and reports to a wide range of internal stakeholders - from Cabinet-level, mid-level managers, and subordinate staff - on plan’s progress and outcomes;
  • Work closely with Associate Director for Processing & Marketing on the development of marketing collaterals (e.g. print, email, web, social media) associated with recruitment activities;
  • Assist the Director of Admission in the promotion and selection processes of various Distinguished Scholars Programs sponsored by a range of academic programs and units;
  • Serve on the Director of Admissions’ strategic administrative and planning team, which focuses on the medium- and long-term planning, assessment and improvement efforts within the Office of Admissions.

Outreach and Access

  • Enhance relationships with external stakeholders - e.g. high school counselors, community college staff, representatives from community-based organizations (CBOs) - who will be key partners in identifying prospective students for Western;
  • Enhance relationships with internal stakeholders - e.g. Financial Aid, University Honors Program, Ethnic Student Center - who will support outreach efforts for students from underrepresented populations;
  • Coordinate broader University and alumni participation at outreach activities such college fairs, high school visits, community college events, programs sponsored by community-based organizations, based on stated enrollment objectives and desired outcomes of recruitment plan;
  • Oversee the deployment of yield activities (i.e. events or programs for admitted students) in targeted recruitment territories;
  • Travel approximately 1-2 weeks in the fall and 1-2 weeks in the spring to promote the University, provide feedback to recruitment staff, and nurture relationships with key stakeholders;
  • Support the Director of Admissions in identifying and supporting the application for grants that may fund recruitment initiatives (e.g. travel grants for students from under-resourced backgrounds; on-campus visit events for CBO representatives).

Staff Supervision

  • Build teams comprised of individuals representing a variety of cultures, backgrounds, abilities, and identities;
  • Train, motivate, mentor and supervise staff in the recruitment of students within assigned territories, and in the hosting of several on- and off-campus programs and events;
  • Conduct training for freshmen and transfer application review process based on established criteria and guidelines;
  • Lead the efforts to review applications for prospective freshmen and transfer students;
  • Oversee key yield initiatives for admitted students, including (but not limited to): Western Express, Multicultural Achievement Program (MAP) Scholarship recipients’ luncheon, Champions of Diversity scholarship presentation, Gear Up and Achievers College Experience (ACE) Conferences, and Quick Start to College;
  • Supervise Program Coordinator who oversees general office management in areas of supply purchasing, travel authorizations and reimbursement, and contract tracking and payments.

Scholarship Review and Awarding

  • Chair MAP Scholarship Committee and establish the awarding strategy and processing for MAP scholarships;
  • Train, motivate, mentor and supervise staff members in the promotion, identification and awarding of MAP scholarship recipients;
  • Contribute to efforts that feature the MAP scholarship program and associated events, such as the MAP scholars luncheon;
  • Participate in review of freshmen and transfer candidates for donor-sponsored scholarships.

Required Qualifications

  • Master’s degree in Higher Education Administration, Policy, or Leadership; Business Management or Marketing;  Communications; Organizational Development or Leadership; Area, Ethnic or Gender Studies; or related fields;
  • Minimum of five years of progressively responsible, professional experience in higher education;
  • Minimum of two years of supervisory experience in higher education;
  • Demonstrated experience which underscores a commitment to and advancing diversity, access and inclusion efforts in higher education and the workplace setting;
  • Ability to manage a large team independently and within a team management structure;
  • Experience working with and building strong teams with diverse groups of people from a variety of cultures and backgrounds;
  • Experience addressing the needs of campus community partners and stakeholders with warmth and strong focus on student success and relationship building;
  • Outstanding public speaking, writing and communication skills;
  • Ability to handle a demanding and frequently changing work schedule that includes evenings, weekends, and approximately four weeks of travel throughout the year.

Preferred Qualifications

  • Experience working with college or university admissions;
  • Experience working with students who are the first generation in their families to attend college;
  • Fluency in one additional language, preferably Spanish, Mandarin, or Vietnamese;
  • Experience explaining scholarship and financial aid processes to prospective students and their family members;
  • Experience with event planning.


Salary range begins at $67,058 and is commensurate with experience. WWU also offers a competitive benefits plan as part of a comprehensive compensation package.

Bargaining Unit Not applicable Application Instructions

Applications must be submitted electronically at

A complete application packet includes the following:

  • Cover letter addressing your interest in this position, experience related to the role, responsibilities, as well as required and preferred qualifications;
  • Resume or curriculum vitae;
  • Examples, in the written materials, of demonstrated experience which underscores a commitment to diversity, access and inclusion efforts in education and workplace setting;
  • Contact information for three professional references;
  • Finalists who are invited to an on-campus interview will be required to submit a college transcript (unofficial is acceptable) with verification of Master’s degree completion.

Closing Date Notes Position closes September 30, 2018.

Western Washington University (WWU) is an equal opportunity and affirmative action employer committed to assembling a diverse, broadly trained faculty and staff. Women, minorities, people with disabilities and veterans are strongly encouraged to apply. In compliance with applicable laws and in furtherance of its commitment to fostering an environment that welcomes and embraces diversity, WWU does not discriminate on the basis of race, color, creed, religion, national origin, sex (including pregnancy and parenting status), disability, age, veteran status, sexual orientation, gender identity or expression, marital status or genetic information in its programs or activities, including employment, admissions, and educational programs. See WWU’s Policy on Ensuring Equal Opportunity and Prohibiting Discrimination and Retaliation. Inquiries may be directed to the Vice Provost for Equal Opportunity and Employment Diversity, Title IX and ADA Coordinator, Equal Opportunity Office, Western Washington University, Old Main 345 (MS 9021), 516 High Street, Bellingham, WA 98225; 360.650.3307 (voice) or 711 (Washington Relay); [email protected]

WWU is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request an accommodation, please contact Human Resources Disability Services, 360.650.3774 or 711 (Washington Relay).

Annual Security and Fire Safety Report: This report is provided pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (“The Clery Act”). It includes statistics for the previous three calendar years concerning reported crimes that occurred on Western’s campus; in certain off-campus buildings or property owned or controlled by Western; and on public property within, or immediately adjacent to and accessible from, the campus. The report also includes institutional policies concerning campus security, such as policies concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. You can obtain a copy of this report in printed or alternate formats by contacting the office of the Vice President for enrollment and Student Services. The report can be found at

All new employees must comply with the immunization policy and show employment eligibility verification as required by the U.S. Citizen and Immigration Service before beginning work at WWU. A thorough background check will be conducted on all new hires.