Associate Director of Public Affairs and Communications, Digital Marketing

Job description

Associate Director of Public Affairs and Communications, Digital Marketing


Job Details and Requirement:

The Associate Director of Public Affairs and Communications – Digital Marketing, under the direction of the Associate Vice President for Public Affairs and Communications, will develop and execute strategies for communicating the College’s distinctive mission, values, and student experience to key external audiences, including prospective students as well as alumni, primarily through digital channels. The Associate Director will also work on optimizing digital channels for internal communications to faculty, staff, and students. The Associate Director will lead the web team in strategic planning to improve the content, functionality, design, and architecture of the College’s digital channels, including
The Associate Director will support CMC academic and administrative departments in web design, development, planning, and content production, including internal communications and social media. This includes helping each department or entity identify and deliver effective messages and helping coordinate the content and design of electronic materials.


The Associate Director will lead the creation, design, and enhancement of the CMC web presence. The Associate Director will manage the processes for creating marketing materials and ensure that all of CMC’s web and electronic marketing and messaging efforts are consistently of professional quality and convey the school’s brand and visual identity. The Associate Director will also participate in the creation of marketing materials in print and other media, and engage with others in refining the College’s branding and marketing communications. 


The Associate Director will have an understanding the importance of user-experience optimization to ensure effective communication of institutional objectives. The Associate Director will initiate research to understand user behaviors and preferences and build, from this understanding, user-experience solutions, work collaboratively to support a creative environment and foster innovative designs, and be active in the interface development process from conception to implementation. The Associate Director must be able to work both independently and as part of a team in a fast-paced environment under tight resources and deadlines.


This position requires the ability to oversee a team responsible for development and web server administration. Also required: exceptional writing, and communications skills, graphic design fluency, the agility to master rapidly changing technologies, and the ability to communicate the College’s technical requirements, including legal compliance and security safeguards, to web developers.


Reports to the Associate Vice President of Public Affairs and works collaboratively to perform the following essential duties and responsibilities:


Website Planning and Administration


Assist with strategic planning for developing and designing the school’s website, microsites for College research institutes, and internal communications. Develop strategies for analytics-based redesign of the College website to support admission, advancement, and public engagement goals. Intelligently integrate channels including the website, direct communication, and social media for internal and external audiences.


Provide ongoing leadership and guidance to web editors in campus departments concerning content, multimedia, photography, editing, and copyright issues. Identify and respond to staff training needs for CMS development and design. Provide training to staff as needed.


Web Design & Content Development


Oversee design, development and maintenance of the College’s website. Develop and implement social media engagement and analytics strategy. Oversee management of the code base of the website and CMS. Oversee College support for institutes and athletics sites; Oversee the College’s relationship and contracts with third-party vendors for services including web hosting, web forms, and other Software as a Service (SaaS) applications. Support campus constituents  in development of distinctive messages for their websites or pages. Develop marketing materials for outreach including email newsletters and web microsites. Optimize campus calendars to improve participation and facility utilization for campus events. Performs other essential duties and tasks specific to the position.


Claremont McKenna College hires and promotes individuals on the basis of their qualifications, consistent with applicable state and federal laws, without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, breastfeeding or related medical condition, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, genetic characteristic or information, military and veteran status, or any other characteristic protected by state or federal law.  Inquiries may be directed to the Director for Human Resources, 528 N. Mills Avenue, Claremont, California 91711-4015, (909) 621-8490.  All applicants must complete and submit an online application to be considered for an open position.

Employment is contingent upon new employee providing documents verifying U.S. citizenship or, for aliens, documents verifying legal permission to work in the United States, applicant's acceptability for positions requiring use of a college vehicle is contingent upon a driving record acceptable to the College's automobile liability insurance. Promotion from within is encouraged whenever qualified employees of Claremont McKenna College are available. Interested employees of the College are urged to contact the Office of Human Resources if qualified for any open position. Please do not contact departments directly.


Disability Accommodations                                                                                    

In compliance with applicable laws ensuring equal opportunities to qualified individuals with a disability, CMC will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual (applicant or employee) with a disability if the disability affects the performance of essential job functions, unless the accommodation results in an undue hardship for the College. Employment decisions are based on the merit and not an individual’s disability.               


An applicant or employee who requires an accommodation should contact the immediate supervisor and the Human Resources Office. If multiple accommodations are identified that do not pose an undue hardship for the College, the selection of an accommodation will be at CMC’s discretion. To request disability accommodation for any part of the application or hiring process, please contact Human Resources at (909) 621-8490 or [email protected] for assistance.




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Job No: REQ-804
Posted: 8/10/2018
Application Due: 9/14/2018
Work Type: