Advancement Communications Writer

Location
Lexington, Virginia
Posted
Jul 10, 2018
Institution Type
Four-Year Institution

Reporting to the University Editor, the Advancement Communications Writer works collaboratively with colleagues in university development, alumni affairs, lifelong learning and university collections of art and history to develop communications for the university’s alumni, donor and parent audiences and to develop strategies and tools to help the university nurture its relationships with those audiences more broadly.

Essential and Related Functions

  • Partners with leaders in advancement and communications to identify advancement communications needs, develop and implement annual communications plan, align messaging across units and make strategic use of various digital and print communications vehicles. 
  • Serves as communications liaison for university development, ensuring quality and consistency of service from communications and achievement of goals and objectives for alumni engagement and philanthropic support.
  • Oversees project development from initial client concept meeting through launch or delivery.
  • Maintains advancement communications calendar to assist with scheduling and pacing communications to alumni, friends and parents.
  • Serves as lead writer and/or editor for a range of advancement collateral, including but not limited to: case statements, annual reports, newsletters, annual alumni and parent giving materials, planned giving materials, videos and advancement-related content in the university magazine and law newsletter.
  • In partnership with colleagues in advancement and communications, develops and implements strategies for social media and web communications for advancement; advises and assists colleagues throughout the division with social media and web needs.
  • Provides editorial assistance, support, and guidance to the offices of alumni affairs, lifelong learning and university collections of art and history, coordinating publications, photography and videography as needed. 
  • Ensures brand and messaging consistency across all platforms of advancement communications.
  • Serves as a member of the communications office content strategy group, participating in the development of story ideas and the strategic integration of key messages and institutional storytelling. 
  • Writes and edits feature stories and profiles in support of communications and advancement initiatives.
  • Covers university events.
  • Provides copy editing and proofreading services to other members of the Communications and Public Affairs office and other offices across the university.
  • Additional related duties as assigned.

Equal Employment Opportunity Statement

Washington and Lee is an Equal Opportunity Employer.  As such, we are interested in candidates who are committed to high standards of scholarship, performance and professionalism and to the development of a campus climate that supports equality and diversity in our faculty, staff and student body. Job description requirements are representative, but not all‐inclusive of the knowledge, skill, and abilities needed to successfully perform this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions.

Statement of Commitment to Diversity

Washington and Lee affirms that diverse perspectives and backgrounds enhance our community. We are committed to the recruitment, enrichment, and retention of students, faculty, and staff who embody many experiences, cultures, points of view, interests, and identities. As engaged citizens in a global and diverse society, we seek to advance a positive learning and working environment for all through open and substantive dialogue. 

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