MARKETING MANAGER

Location
Madison, WI
Posted
Jul 06, 2018
Institution Type
Four-Year Institution


JOB NO.: 95199-AS

Work Type: Staff-Full Time

Department: EDUC/GEN ADMIN/DEAN'S OFFICE


Location: Madison

Categories: Communications, Editing, Extension, Outreach, Public Engagement, Graphic Design, Marketing, Public Relations, Web Design/Development

Employment Class: Academic Staff-Renewable

Position Vacancy ID: 95199-AS

Working Title: Marketing Manager

Official Title: SR ADMIN PRGM SPEC(R07BN)

FTE: 100%

Anticipated Begin Date: AUGUST 01, 2018

Term: This is a renewable appointment.

Advertised Salary:

Minimum $55,406 ANNUAL (12 months)
Depending on Qualifications



Degree and Area of Specialization:

Bachelor's degree in marketing, communications, English or related field



Minimum number of years and type of relevant work experience:

* Experience in higher education marketing
* A minimum of 7 years of full-time experience in marketing and integrated marketing communications, including developing and executing strategic marketing plans and creative development
*Demonstrated experience and success working in the intersection of digital marketing, web, CRM, and marketing automation



License or certificate:

Certifications or demonstrated experience with Google analytics and inbound marketing



Position Summary:

This position provides strategic marketing direction for a portfolio of academic programs and service centers in the School of Education at UW-Madison. The Marketing Manager is responsible for planning, directing, managing and supervising the marketing plans and activities School priorities, such as marketing academic programs. This includes developing, overseeing, and implementing comprehensive and strategic integrated marketing plans in addition to supervising staff. This position reports to the Associate Dean for Communications and Advancement.

As part of the Communications and Advancement team at the School of Education, the Marketing Manager will work closely with members of the team and with internal constituents. The Communications and Advancement office is responsible for communication, marketing, alumni relations, and development work that advances and support the School's priorities.

Well-qualified applicants will have a successful track record in the following areas:

*Ability to transform organizational initiatives into successful marketing plans and brand strategies
*Ability to develop and execute tactical plans, including creative development that is on strategy, on target, and on message to meet business goals
*Ability to use and interpret marketing analytics to evaluate and optimize marketing strategies
*Experience with all key advertising and communications vehicles, including digital, social media, content & web, print, and video, to deliver marketing and brand initiatives
*Experience working collaboratively with writers, marketers, and creative team
*Experience in rebranding and brand launch efforts
*Experience participating on team to develop, maintain, and optimize websites
*Superior communications skills (written and verbal), including strong presentation skills
*Exceptional interpersonal skills with the ability to develop strong relationships across the organization
*Ability to think strategically and work collaboratively with diverse audiences
*Experience supervising staff and developing talent



Additional Information:

Knowledge, Skills, And Abilities:

*Superior project management skills, workload balancing, time management, and organizational skills
*Ability to understand the needs of internal clients and build innovative and effective solutions
*Critical thinking skills, including the ability to understand and consider both the big picture and the details
*Demonstrated ability to synthesize complex information and present in a clear, concise, and readable manner
*Self-starter who stays up-to-date on digital marketing trends and tools
*Able to work well within a highly collaborative, multidisciplinary team of professionals
*Adept at working in a decentralized organization
*Occasional evenings or weekends as needed for high-priority events


Our commitment to equity, excellence and inclusivity

The School of Education is committed to inclusivity and the pursuit of excellence. We seek candidates with an awareness of and commitment to the principles of diversity and inclusion across all spectrums. We strive to provide a safe, comfortable, and accepting work environment. As an equal opportunity employer, we encourage individuals of all backgrounds to consider being a part of our community.



Contact:

Sarah Gomez Rendon
sarah.gomezrendon@wisc.edu
608-262-4079
Relay Access (WTRS): 7-1-1 (out-of-state: TTY: 800.947.3529, STS: 800.833.7637) and above Phone number (See RELAY_SERVICE for further information. )



Instructions to applicants:

Apply online by submitting a cover letter addressed to Maren Harris, current resume and a professional marketing writing sample. Please limit sample to 2 pages in length or less. Samples could include: blog post, white paper, marketing copy, website copy, email marketing sample, brochure or brochure copy.

References upon request



Additional Link: Full Position Details

NOTE: A Period of Evaluation will be Required

The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer.

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.



Advertised: Jul 5 2018 Central Daylight Time


Application Close: Jul 19 2018 11:55 PM Central Daylight Time

PI103290392

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