CONTENT AND SOCIAL MEDIA STRATEGIST
JOB NO.: 95212-AS
Work Type: Staff-Full Time
Department: EDUC/GEN ADMIN/DEAN'S OFFICE
Categories: Communications, Editing, Extension, Outreach, Public Engagement, Graphic Design, Marketing, Public Relations, Web Design/Development
Employment Class: Academic Staff-Renewable
Position Vacancy ID: 95212-AS
Working Title: Content and Social Media Strategist
Official Title: UNIV RELATIONS SPEC(T54DN) or ASSOC UNIV REL SPEC(T54FN)
Anticipated Begin Date: AUGUST 01, 2018
Term: This is a renewable appointment.
Minimum $36,790 ANNUAL (12 months)
Depending on Qualifications
Degree and Area of Specialization:
Bachelor's degree required
Minimum number of years and type of relevant work experience:
*Minimum of 3 years of experience in higher education content and social media strategy
*Demonstrated writing skills, including the ability to write for interactive UX
Proficient in WordPress, Google Keyword Planner, Google Analytics, Yoast and other search engine optimization (SEO) tools
*Demonstrated experience and success working in the intersection of digital marketing, web, CRM, and marketing automation
License or certificate:
Certifications or demonstrated experience with Google analytics and inbound marketing
This position is responsible for researching, developing, implementing, and evaluating an integrated content and social media plan to support marketing, communication, and advancement goals. You will work across a diverse portfolio of academic programs within UW-Madison's School of Education to create a vision and execution of user-driven content and social media strategy. The content and social media marketing plan is a subset of a larger integrated marketing plan that is developed collaboratively to meet desired goals.
As part of the Communications and Advancement team for the School of Education, this position will work closely with various members of the team and partners across the School. The team is responsible for communication, marketing, alumni relations, and development work that advances and support the School's priorities. This position reports to the Marketing Manager.
Knowledge, Skills, and Abilities:
*Excellent project management and research skills
*Demonstrated ability to synthesize complex information and present in a clear, concise, and readable manner
*Knowledge of SEO and UX best practices for content
*Self-starter who stays up-to-date on digital content marketing trends and tools
*Superior prioritization, workload balancing, time management, and organizational skills
*Able to work well within a highly collaborative, multidisciplinary team of professionals
*Adept at working in a decentralized organization
*Occasional evenings or weekends as needed for high-priority events
Our commitment to equity, excellence and inclusivity
The School of Education is committed to inclusivity and the pursuit of excellence. We seek candidates with an awareness of and commitment to the principles of diversity and inclusion across all spectrums. We strive to provide a safe, comfortable, and accepting work environment. As an equal opportunity employer, we encourage individuals of all backgrounds to consider being a part of our community.
Instructions to applicants:
Apply online by uploading a cover letter addressed to Maren Harris, current resume and a professional marketing writing sample. Please limit sampe to no longer than 2 pages. Samples could include: blog post, white paper, marketing copy, website copy, email marketing sample, brochure or brochure copy.
References upon request
Additional Link: Full Position Details
NOTE: A Period of Evaluation will be Required
The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer.
The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.
Advertised: Jul 5 2018 Central Daylight Time
Application Close: Jul 19 2018 11:55 PM Central Daylight Time