Assistant Dean of Admission

Williamsburg, Virginia
Commensurate with experience
Jun 15, 2018
Institution Type
Four-Year Institution

The successful incumbent will participate in all aspects of the college admission cycle and should have a strong interest in contributing to office wide efforts to recruit the most academically and personally distinguished students who will contribute to the diversity of the university’s undergraduate population. Incumbent should also have an interest in equity and access in education, particularly in highly selective environments. Responsibilities will include representing the university in a variety of settings, evaluating applications and participating in the admission committee process, managing a particular geographic territory for purposes of prospect cultivation and application review, and conducting group information sessions for prospective students and families. Additional responsibilities may include engagement in electronic, online and print communication efforts, supervising student volunteers, event programming and/or participation in other admission endeavors.

Specific responsibilities may include some of the following, but are not limited to:

• Serve as a key member of the marketing and communications team with specific responsibility for developing and implementing general prospective student and parent email campaigns.
• Using both quantitative and qualitative data, analyze success of email campaigns and recruitment initiatives; along with making recommendations for changes to improve effectiveness.
• Act as primary liaison with academic departments and coordinate the class visit program.
• Coordinating admission blog site.
• Assisting with office print publications.
• Primary responsibility for the office’s efforts to strengthen STEM recruitment efforts through enhanced prospective student communication efforts, advocacy in the admission process, and yield strategies.
• Develop and strengthen partnerships with faculty, students and alumni in STEM fields to support prospective student recruitment initiatives.
• Conduct information sessions and represent the office through high school visitations and participation at college day and evening programs.
• Read and evaluate applications for admission including primary responsibility for one or more geographic regions.

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