Enrollment Marketing Strategist - Communications and Marketing-18001343

Location
Medford, MA
Posted
Jun 15, 2018
Institution Type
Four-Year Institution


Job Description

Enrollment Marketing Strategist - Communications and Marketing-18001343
Description

The University Communications and Marketing (UCM) team has responsibility for marketing and brand management, communications, public relations, and editorial services—all in support of the priorities of Tufts University.

Manages digital marketing campaigns employing a range of techniques across multiple digital channels (pay-per-click ad networks, search engines, social media, etc.) for a variety of revenue-generating ventures, including building awareness of and growing enrollment in the university’s online, on-site and blended traditional and non-traditional education programs.

Qualifications
Basic Requirements:
  • B.A./B.S. in marketing, marketing communications, or related field.
  • 3 years’ experience in online marketing, managing budgets and achieving revenue targets.
  • Proficiency with direct response principles and practices, including marketing automation techniques.
  • Mastery of major social platforms to reach specific audience segments.
  • Hands-on experience managing online lead generation and conversion programs.
  • Fluency with Google Analytics and similar tools.
  • Ability to translate analytics and metrics into actionable insights.
  • Experience working in CMS (e.g., Drupal or WordPress) and bulk email tools.
  • Ability to manage multiple projects with speed and accuracy in a deadline-driven environment.
  • Strong written and verbal communications skills.
  • Experience managing client relationships and third-party vendors.
Preferred Qualifications:
  • Experience working in a professional environment.
  • Higher education experience a plus, but not required.
  • Online marketing agency experience a plus, but not required.

An employee in this position must complete all appropriate background checks at the time of hire, promotion, or transfer.



Equal Opportunity Employer – minority/females/veterans/disability/sexual orientation/gender identity.


Primary Location: United States-Massachusetts-Medford/Somerville
Job: Communications and Marketing
Organization: Univ Rel - Comms & Marketing
Employee Status: Regular
Schedule: Full-time
Job Posting: Jun 13, 2018, 8:18:30 AM

PI102945867

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