Admission Counselor

Jun 13, 2018
Institution Type
Four-Year Institution

Admission Counselor

Union Level:
Department: President
Campus: Stockton
Posting Number: 201301385P
Full or Part Time: Full Time
Number of Months: 12
Work Schedule: May be required to work irregular hours and travel extensively to meet business needs.
Position End Date:
Open Date: 06/12/2018
Close Date:
Open Until Filled: Yes
Special Instructions: For first consideration please apply before July 5, 2018.

Primary Purpose:
The Admission Counselors and Assistant Directors of Admission are responsible for meeting the undergraduate enrollment and tuition revenue goals of the University of the Pacific. Using professional judgment and nationally recognized best practices they are responsible for marketing the campus to a wide audience and must present information in an influential manner that drives enrollment. Under broad general direction from the Director and Associate Directors, the Admission Counselors and Assistant Directors must plan a strategized marketing effort within assigned territories to enroll an academically talented and diverse student population.

Essential Functions:
1. Recruit students in an assigned territory by determining the appropriate travel schedules and marketing initiatives to drive enrollment goals. This includes, but is not limited to, high school visits, community college visits, large scale university expositions, and other activities to gather leads. Being able to command both small and large audiences and speaking about the University of the Pacific in a professional style with influencing presentation skills is essential. During any year, the Admission Counselors and Assistant Directors are traveling 8-10 weeks during the fall, 2-4 weeks in the spring and 1-2 weeks during the summer to recruit students.

2. Use professional initiative to develop an original marketing plan, using the resources of the department, for assigned territories. This includes developing unique and different strategies to meet enrollment goals as territories vary in need and requirements of the marketplace. Establishing long lasting relationships with counseling professionals, parents, alumni and others are essential. Successfully developing and deploying the plan are critical in driving enrollment goals as managers of assigned territories.

3. Must be able to speak and present to a wide and varying audience to effect and drive applications and admissions to the University. This includes being able to interact with high school and community college students, parents, counselors, school administrators, coaches and other individuals. To be able to present both on and off campus and deliver a compelling case for enrollment at Pacific both in an individual and group setting. While attending high volume expositions to recruit students, the Admission Counselors and Assistant Directors must formulate quickly positive attributes of the University to effectively persuade and match potential students (and families) to our campus.

4. Evaluate applications for admission and scholarship determination. This includes reviewing the academic coursework of the student in high school or community colleges and determining if the academic record shows progress for achievement at Pacific. To evaluate standardized test scores for admission, reading essays and letters of recommendation to render a holistic admission decision based on professional judgment. During peak periods it is expected that the Admission Counselor or Assistant Director of Admission will evaluate 40-60 files per day and are active members of the admission committee.

5. Must possess the flexibility and wherewithal to operate in several databases at one time. This includes using Salesforce, On base, Visit Days and Banner. Must be able to navigate the systems to provide a high level of customer service to the public. Must understand the parameters for running one’s own reports to monitor goal progress and be able to use the data to make decisions in recruitment territory management.

6. Incumbents work diligently in contacting potentials.

7. Admission Counselors and Assistant Director of Admission have the obligation to be financially prudent and are given autonomy to make decisions that allow purchasing of goods and services to drive enrollment needs.

8. Admission Counselors and Assistant Directors of Admission will plan, organize and execute a variety of on campus and off campus events. This includes planning from the inception, invite preparation, messaging to potential students and families and then running of the actual event. These could include and are not limited to on campus open houses or hotel receptions.

9. Will work cooperatively with faculty to understand the needs of the academic departments in marketing the university to potential students, parents, or counselors.

10. Other duties as students via telephone and email during and after normal business hours. Must respond to the requests for information to help students make the best decision about attendance at Pacific.

Minimum Qualifications:
  • Bachelor’s degree.

    Preferred Qualifications:
  • Admission Counselors typically have 0-3 years of service while Assistant Directors have 3+ years.
  • Familiarity with responsibilities stated above.
  • Bilingual skills in Spanish highly desired
  • Excellent public speaking, interpersonal, and cross-cultural communication skills
  • Ability to work independently with minimal supervision
  • Ability to work irregular hours and travel extensively (domestic and international)
  • Exceptional organizational skills
  • Strong work ethic
  • Must feel comfortable in a team-oriented, collaborative work environment
  • Knowledge of and willingness to learn and work with technology; specifically word processing environments, internet navigation, databases, and e-mail correspondence
  • Positive attitude, proven ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion

    Physical Requirements:
    The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    Duties require constant sitting and repetitive motion while using computer keyboard and phone. Frequent walking, standing and simple grasping. Occasional climbing stairs, walking across campus, stooping and reaching. Constant communication using both spoken and written means. Occasional lifting up to 25 pounds.

    Work Environment/Work Week/Travel
    Work is primarily performed in a standard office environment. May be required to work irregular hours and travel extensively to meet business needs.

    Valid driver’s license required. Incumbent must also be able to meet the University’s fleet rules and be eligible to drive for University business. The University and it’s insurance carrier reserves the right to exclude applicants based on their driving record.

    Hiring Range: Min $17.70 per hour to Mid $22.48 per hour, non exempt

    To apply, visit:

    Background Check Statement:
    Applicants who are selected as final possible candidates must pass a criminal background check.

    AA/EEO Policy Statement:
    University of the Pacific is an affirmative action and equal opportunity employer dedicated to workforce diversity. In compliance with applicable law and its own policy, Pacific is committed to recruiting and retaining a diverse faculty and staff and does not discriminate in its hiring of faculty and staff, or in the provision of its employment benefits to its faculty and staff on the basis of race, color, religion, national origin, ancestry, age, genetic information, sex/gender, marital status, military and veteran status, sexual orientation, medical condition, pregnancy, gender identity, gender expression, or mental or physical disability.

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