Marketing & Communications Director

Clemson, SC
Jun 12, 2018
Institution Type
Four-Year Institution
Clemson University

Location Mell Hall
Full/Part Time Full-Time
Regular/Temporary Regular


Leads the development and implementation of comprehensive communication and marketing plans, which strengthen the visibility, stature, and reputation of the department; and actively position it with its key constituents and critical audiences. This position will work in a cross functional leadership role; this person will provide marketing leadership while working collaboratively to ensure that a consistent brand message and image is well developed and maintained. This staff member will partner with colleagues in University Relations and SA Pubs to deliver brand communication programs in support of the varying initiatives, divisions and constituents, while advancing both the Clemson Home and Clemson University brands.

35% - Essential - Marketing: Oversees the development, execution, and on-going management of comprehensive and measurable marketing plans and supporting communication strategies. Produces content relevant to marketing Housing & Dining for various departments within the university, students, families and external stakeholders. Brand and Product Management Oversees brand management and strategic product placement through advertisements, promotional materials and events. Coordinates and conducts research (focus groups, surveys, etc.) to evaluate effectiveness of marketing initiatives and departmental decisions. Ensures meal plan sales and bed reservations/rentals reach projected targets, which in return helps the department reach its goal achieving an annual $75 million dollar fiscal target.

25% - Essential - Communication: Oversees the development, dissemination, and management of major/key outbound communications for Clemson University Housing & Dining. Interface and coordinate with the Office of University Relations and media outlets. Work with University departments to create and place strategic messages and advertisements. Identify key internal and external communications challenges, opportunities and initiatives, and provide guidance on strategy, messaging, content, policy, processes, and metrics that support outcomes.

15% - Essential - Partnerships: Leverages University Housing & Dining awareness and advertising efforts in partnership with campus marketing, academic, and student affairs departments. Ensures connection to all departments involved in recruiting and orienting first-year, transfer, and Bridge to Clemson students. Partners with Clemson University vendors, suppliers, and other corporations to provide students with product information, access to products, and sponsored events.

15% - Essential - Strategic Planning: Leads the formulation, development, and implementation of strategic marketing and communication initiatives that engage internal and external audiences in advancing the department's strategic goals and outcomes as well as raises the visibility and national reputation of the University. Serves on the department's strategic planning team and helps to carry out key components.

10% - Essential - Supervision and Fiscal Management: Manages the day to day activities for team members in the marketing and communication department. Sets performance goals and individual target plans for each employee to allow them to exceed expectations and help the department achieve its goals. Develops, oversees, and tracks the marketing and communication budget; forecast projections and anticipates future needs.

A bachelor's degree and professional experience related to the development and dissemination of informational material.

Education - 1st Bachelor's Degree

Work Exp: 3+ years of experience in the field of marketing and higher education.

Comprehensive Job Knowledge - Comprehensive knowledge of theories and practices and ability to use in complex, difficult and/or unprecedented situations

Manages Work of Others - Manages work of others including hiring, terminating, training and developing, reviewing performance and administering corrective action for staff. Plans organizational structure and job content.

Develops Department Budgets - Responsible for developing one or more departmental budget(s). Estimated amount of budgetary responsibility in dollar amount must be added.

- Stand for prolonged period
- Sit (stationary position) for prolonged period
- Walk or move about
- Ascend or descend (i.e. stairs, ladder)
- Position self to accomplish task (i.e. stoop, kneel, crawl)
- Communicate, converse, give direction, express oneself
- Extends hands or arms in any direction
- Perceive, observe, clarity of vision

3+ years of experience in the field of marketing and higher education.

Standard Hrs: 37.5; Band: 06 ($ 39,960.00 - $ 44,000.00)

July 10, 2018

Clemson University is an AA/EEO employer and does not discriminate against any person or group on the basis of age, color, disability, gender, pregnancy, national origin, race, religion, sexual orientation, veteran status or genetic information. Clemson University is building a culturally diverse faculty and staff committed to working in a multicultural environment and encourages applications from minorities and women.