Manager of Digital And Social Media Strategy
Job Description Summary:
Job ID:5880 Unclassified - FT (Salary)
The Office of Enrollment Marketing & Communication seeks an energetic, creative, and collaborative individual to serve as Manager of Digital and Social Media Strategy. In partnership with fellow team members, Strategic Enrollment Management & Marketing (SEMM) colleagues, and divisional partners, this position will play an integral role in the realization of organizational priorities and institutional goals and plan, manage, and execute integrated and comprehensive digital and social media communication plans, best practices, and industry-leading trends. Through the collection of data and assessment and analysis of key metrics, the position will measure the effectiveness of communication efforts and further inform divisional practices.
Plan, manage, and execute an integrated and comprehensive digital and social media communication plan for prospective students, parents, counselors, current students, and other key influencers
Serve as a liaison to University Communications and Marketing (UCM) for digital and social media to ensure projects are developed and executed to meet the clients' needs. Ensure communication workflows, both internal to the Office of Enrollment Marketing & Communication and UCM and external to the institution, are monitored and adjusted as needed based on client and audience needs.
Utilize web analytics and create and implement plans to drive conversions, improve visitor interactions, and optimize performance and evaluate ROI for all digital and social media initiatives. Serve as the key driver in the optimization of search engine marketing (SEM) by monitoring search engine rankings, referrals, site traffic, and user behavior.
Bachelor's Degree and at least three years of experience working in college admission, higher education, and/or marketing/communication? Master's Degree may be considered in lieu of experience
Ability to work independently with minimum direction and strict adherence to deadlines while handling multiple tasks simultaneously
Knowledge of recruitment, marketing, and/or communication strategies
Experience in integrating technology as part of a larger marketing strategy
Ability to work collaboratively with various internal and external constituencies
Demonstrated commitment to the highest standards of accuracy, attention to detail, and handling of confidential information
Excellent oral, written, and interpersonal communication skills
Experience with Cascade or a similar CMS platform
Strong understanding of SEM, web analytics, and/or social media monitoring and ability to recommend changes to enhance marketing performance
Demonstrated knowledge and experience with various software, design, web, and video applications
OEEO Statement: The University is committed to equal opportunity, affirmative action, and eliminating discrimination and harassment. Miami University does not discriminate on the basis of age, color, disability, gender identity or expression, genetic information, military status, national origin, pregnancy, race, religion, sex, sexual orientation or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations/or disabilities related to employment should be directed to [email protected] or 513-529-3560. Miami University's Annual Security and Fire Safety Report with information on campus crime, fires, and safety may be found at: http://miamioh.edu/campus-safety/annual-report/. Hard copy available upon request. A criminal background check is required. All campuses are smoke and tobacco free campuses.