Associate Director of Enrollment Marketing and Communication
Job Description Summary:
Job ID:5884 Unclassified - FT (Salary)
The Office of Enrollment Marketing & Communication seeks an energetic, creative, and collaborative individual to serve as Associate Director of Enrollment Marketing & Communication. In partnership with fellow team members, Strategic Enrollment Management & Marketing (SEMM) colleagues, and divisional partners, this position will play an integral role in the realization of organizational priorities and institutional goals. Reporting to the Director of Enrollment Marketing & Communication, the Associate Director will strategically plan, manage, and execute integrated and comprehensive current student communication plans for offices within the Division of Enrollment Management & Student Success (EMSS), utilizing varying media, best practices, and industry-leading trends. Through the collection of data and assessment and analysis of key metrics, the position will measure the effectiveness of communication efforts and further inform divisional practices.
Plan, manage, and execute an integrated and comprehensive communication plan using varying media, including but not limited to email, print, web, text, digital marketing, and social media for current undergraduate students, parents/authorized viewers, campus partners, and other targeted audiences at all stages of the student lifecycle, as well as for key enrollment and student success initiatives and programs. (40%)
Serve as a liaison to University Communications and Marketing (UCM) for current students communication plans to ensure projects are developed and executed to meet the clients' needs. Ensure communication workflows, both internal to the Office of Enrollment Marketing & Communication and UCM, and external to the institution, are monitored, prioritized, and adjusted as needed based on client and audience needs. (25%)
Manage budgets related to communication plans and projects, examine costs and ROI related to communication plans and projects, and identify areas for possible cost savings. Utilize data to assess and analyze key metrics and measure the effectiveness of communication efforts. (10%)
Bachelor's Degree and at least three years of full-time, professional experience with increasingly responsibility in college admission, higher education marketing or communication, and/or marketing/sales/communication? Master's Degree may be considered in lieu of experience Ability to work independently with minimum direction and strict adherence to deadlines while handling multiple tasks simultaneously Knowledge of marketing and communication strategies Experience in integrating technology as part of a larger marketing strategy Ability to work collaboratively with various internal and external constituencies Demonstrated commitment to the highest standards of accuracy, attention to detail, and handling of confidential information Excellent oral, written, and interpersonal communication skills.
Demonstrated knowledge and experience with various software, design, and web applications
OEEO Statement: The University is committed to equal opportunity, affirmative action, and eliminating discrimination and harassment. Miami University does not discriminate on the basis of age, color, disability, gender identity or expression, genetic information, military status, national origin, pregnancy, race, religion, sex, sexual orientation or protected veteran status in its application and admission processes, educational programs and activities, facilities, programs or employment practices. Requests for reasonable accommodations/or disabilities related to employment should be directed to [email protected] or 513-529-3560. Miami University's Annual Security and Fire Safety Report with information on campus crime, fires, and safety may be found at: http://miamioh.edu/campus-safety/annual-report/. Hard copy available upon request. A criminal background check is required.