Senior Marketing Manager

Downers Grove, IL
May 09, 2018
Institution Type
Four-Year Institution
The Senior Manager Marketing – New Programs for Chamberlain University will be responsible for analyzing potential new programs, conducting market research, & developing a launch plan should a program be approved.

This position will report to the Director of Online Programs.

  • Responsible for creating the value proposition for a new program. This includes doing competitive research, market trends, and launching market research.

  • Identify features and benefits for programs along with consumer motivation.

  • Provide point of view on program, consumer mindset, and approach to launch in market.

  • Work closely with the finance team to understand the market conditions, financials, and industry criteria.

  • Responsible for providing SWOT analysis along with understanding the benefit to CU along with any drawbacks (cannibalization rates/enrollment targets).

  • Develop go to market strategy along with a detailed marketing plan that includes paid, owned, and earned media.

  • Guide day-to-day execution for new program through launch.

  • Partner with marketing leaders to ensure paid, owned, and earned tactics are being utilized effectively applications and enrollments for DeVry and Keller.

  • Lead post launch analysis of new program (success of the launch, enrollments, consumer perceptions, etc.).

  • Completes other duties as assigned..

  • Undergraduate degree required, MBA preferred.
  • 5-8 years in marketing, consulting, and/or business development.
  • Extensive experience with market research and consumer insights.
  • Thorough knowledge with use of offline and digital media as a direct response lead generation tool.
  • Innovative thinker, collaborative team player and strong communicator.
  • Attention to detail and strong problem solving skills.
  • Strong ability to manage the work and lead agency resources.
  • Experience with paid and earned media.

We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. Thank you for applying for this outstanding opportunity today


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