Coordinator of Public Relations & Marketing



Job ID 2018-4917
Posted Date 2018-04-26
Category Professional Staff
Org Number 010794
Department ACM E&G
Division Provost Vice President
Location US-OK-Oklahoma City
Hours Per Week 40
Weeks Per Year 52



Position Overview

Develop, implement, and manage marketing programs and activities on brochures, press releases or on website, under direction of CEO & Executive Director. Facilitate the planning and creating strategies, tactics, messaging, and materials. Use data and analysis to inform positioning, branding, and messaging. Provide subject matter expertise with regard to leading practices in marketing. Serve as the secondary liaison between the university and its constituents, partners, outside vendors, and media audiences. Plan and manage budgets relating to marketing activities

Department Specific Essential Job Functions

Have a broad, diverse knowledge about local, regional and national music industry, music/entertainment press and particularly local music artists.

Develops copy and coordinates the design for all advertising including advertisements in daily and weekly newspapers, Magazines, journals, radio, podcasts, blogs and other form of media.

Oversees the creation and content for all publications (physical and digital) including an annual calendar, internal and external newsletters, posters, pamphlets and flyers.

Negotiates advertising rates and cooperative advertising buys for ACM in both physical and digital media.

Assists faculty and staff in developing targeted promotional materials and advertisements as well, helping aggregate and tell our stories in the physical and digital media realms.

Works under the Business Development Center to promote events tied to the ACM@UCO - both internal and external.

Advise students on best ways and practices to promote themselves (artists, producers or music businesses).

Proofs all programs for performances for ACM.

Coordinates ACM social media efforts to promote events and performances.

Generates and writes copy and coordinates and selects photos for news.

Edits and writes news releases.

Proactively seeks stories to send to media to generate coverage of events and performances.

Coordinates news coverage, setting up reporters and editors with appropriate interview subjects.

Oversees ACM website ensuring that it is maintained and updated on a timely basis.

Schedules campus photographer to take pictures of events and performances.

Serves as writer for the CEO and BDC Manager as needed.

Connects to and promotes events on TV and radio programs.

Communicates with University Relations on ACM@UCO related issues and business.

Coordinates with ACM staff on the production of ACM related videos.

Coordinates with various vendors, such as local news stations, on creative marketing strategies and the creation of features for news outlets.

Performs other related duties as assigned.

Qualifications/Experience Required

Requires a university degree or equivalent work experience that provides extensive knowledge of fundamental theories, principles and concepts. Requires the application of expertise in a chosen field to achieve results. Extensive knowledge and compressive understanding of functional area. 4+ years of experience with the publicity and promotion of music related businesses.

Qualifications/Experience Preferred

Familiar with Apple/Mac based platforms; ACM@UCO is fully Apple/Mac integrated. Familiar with Adobe Creative Suites.

Knowledge/Skills/Abilities

Working knowledge of Microsoft Office. Working knowledge of AP style. Excellent written, oral and interpersonal communication skills. Excellent computer and technology skills. Organizational and time management skills and an acute attention to detail. Ability to multi-task, addressing and pursing several projects simultaneously. A high degree of energy, creativity, initiative, and flexibility.

Physical Demands

Repetitive movement of hands and fingers - typing and/or writing. Frequent standing, and/or sitting. Occasional walking, stooping, kneeling or crouching. Reach with hands and arms. Visually identify, observe and assess. Ability to communicate with supervisor/students/colleagues. Regular physical attendance required. The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations (in accordance with ADA requirements) may be made, upon
request, to enable individuals with disabilities to perform essential functions.

PI102342959

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