Marketing Analyst

Location
Chicago, IL
Posted
Apr 13, 2018
Institution Type
Four-Year Institution


Hyde Park Campus

Department
35390 Harris Sch Pub Policy

About the Unit
Why policy? For a better world. Why Harris Public Policy? Because when it comes to better policymaking, evidence matters. We work at the frontiers of data collection and analysis, using the latest technology and social science methods to design policies that work for society. We conduct rigorous inquiry in an environment of innovation and risk taking. We collaborate across the private, public, and nonprofit sectors, adopting new methodologies to drive better solutions. We engage with our city, our world, and our leaders every day to evaluate and test our ideas. And we lead with our passion for driving social change, knowing that passion alone does not equal impact. This is Harris Public Policy: Social impact, down to a science.

Job Information

Job Summary:

Reporting directly to the Associate Director of Marketing, the Marketing Analyst is responsible for supporting the marketing analytics function at Harris Public Policy—tracking key metrics and evaluating the impact of the school's communications and marketing efforts to increase enrollment and fundraising and enhance reputation. Using tools like Google Analytics to measure website traffic and conversions, in-app metrics around social media engagement, tracking for email marketing, and methods to measure efficacy of print and advertising campaigns, the Marketing Analyst will perform research and analysis of marketing data to offer insights and recommendations regarding Harris school-wide and degree-specific marketing initiatives.

Responsibilities:
  • Monitor and assess competitor landscape for new degree programs and certificate programs; provide insights and make recommendations on audience demographics, marketing strategy, distribution channels, and outlets.
  • Partner with vendors on major research projects, including but not limited to: prospective student surveys, market research and brand perception studies; evaluate market penetration regionally and globally.
  • Remain fully informed on market trends and implement best practices.


Data Analysis
  • Devise and evaluate effective methods for collecting and communicating data about school-wide and degree-specific marketing efforts.
  • Interpret and analyze marketing communications efforts and related market data, conduct competitor analyses and audience analyses, and measure the efficacy of marketing campaigns.
  • Analyze marketing communications data to identify cause and effect relationships between campaigns and audience response.
  • Perform valid and reliable market research SWOT analysis.


Reporting
  • Convert large amounts of complex information into understandable and actionable reports, data visualizations, and dashboards to share with the Harris Leadership Team and to inform future marketing and communications efforts.
  • Develop processes to track results and betterconnect the dots across communications channels, using tools like Google Analytics, Mailchimp, and in-app social media metrics, results of marketing campaigns in print and through advertising, and understanding of reputation and brand equity to provide leadership with a thorough understanding of the outcomes of marketing efforts.
  • Assess, evaluate, and propose new tools to track and report key metrics, as needed


General
  • Identify areas and projects to add value to the daily activities of the Harris Communications and Marketing team.
  • Assist with special projects as they arise.
  • Track, report, and follow up on open issues. Draft associated communications as appropriate.
  • Perform other related duties as assigned.


Competencies:
  • Ability to interpret large amounts of data and to multi-task; strong analytical, critical thinking, and creative problem-solving skills.
  • Exceptional communication and presentation skills; strong organizational and project management skills.
  • Ability to take initiative, work independently, and contribute as a member of a team.
  • A good sense of humor, attention to detail, and patience in working with a variety of constituencies.
  • Ability to handle confidential information with discretion.


Additional Requirements

Education:
  • Bachelor's degree in marketing, computer science, data analysis, statistics, or related field.


Technical Knowledge and Skills:
  • Familiarity with statistical analysis and research methodologies, along with common computer programs (SPSS, SAS, or similar; databases; CRM programs; search engines; web analytics; social media analytics; email analytics; etc).
  • Proven experience developing market analysis reports, data visualizations, and dashboards.
  • Knowledge of data collection methods (polls, focus groups, surveys, etc).
  • Working knowledge of data warehousing, modelling, and mining.
  • Familiarity with higher education environment and knowledge of the University of Chicago's unique culture and administrative systems preferred.


Required Documents:
  • Resume
  • Cover Letter
  • 2 work samples which showcase an understanding of reading and analyzing data

NOTE: When applying, all required documents MUST be uploaded under the Resume/CV section of the application.

Benefit Eligibility
Yes

Pay Frequency
Monthly

Pay Range
Depends on Qualification

Scheduled Weekly Hours
37.5

Union
Non-Union

Job is Exempt?
Yes

Drug Test Required?
No

Does this position require incumbent to operate a vehicle on the job?
No

Health Screen Required?
No

Posting Date
2018-04-12-07:00

Remove from Posting On or Before
2018-10-12-07:00

Posting Statement:

The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.

Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.

The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: http://securityreport.uchicago.edu. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.

Full time
JR01062

About Us
The University of Chicago is an urban research university that has driven new ways of thinking since 1890. Our commitment to free and open inquiry draws inspired scholars to our global campuses, where ideas are born that challenge and change the world.

We empower individuals to challenge conventional thinking in pursuit of original ideas. Students in the College develop critical, analytic, and writing skills in our rigorous, interdisciplinary core curriculum. Through graduate programs, students test their ideas with UChicago scholars, and become the next generation of leaders in academia, industry, nonprofits, and government.

To learn more about the university click here http://www.uchicago.edu/

PI102012009

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