DIRECTOR OF MARKETING RESOURCES
Duties: The Director of Marketing Resources supports online educational initiatives in all areas of market analysis, brand strategy, messaging and marketing through collaboration with Penn's 12 schools as well as evaluation, selection, and management of outside vendors and partners. Reporting to the Executive Director of the Online Learning Initiative, the Director of Marketing Resources works closely with faculty and school teams to ensure that online programs have the information and resources needed to evaluate potential program's viability, market it effectively via messaging, SEO, social media, and third party affiliates. This position supports online program by providing market analysis, curation of resources, and management of relationship with third party firms that will provide the marketing services. Duties include selection of and work with outside vendors or current staff to assess the competitive landscape and collect market analytics, articulate the message and create a message map that leverages and protects the Penn brand through a disciplined review of all messaging materials and creation of success metrics and measurable results at a program level. Part of the duties include management of a list of outside vendors and creating a process and structure for marketing initiatives for new programs as well as a set of contacts and best practices that can be adapted and deployed on a program-specific level across the 12 schools.
Qualifications: A Bachelor's degree in economics, communication, business or related fields, and 5-7 years of experience, or equivalent combination of education and experience, are required. Previous experience working with vendors in the marketing field or in an institution of higher learning in relevant position. Experience in social media or digital advertising required. Ability to serve and collaborate with partners across the university and understand specific programmatic goals is imperative.
Reference Number: 04-28432
Salary Grade: 028
Employment Type: Exempt
Org: Online Learning Initiative
Job Family: F-Development/Fundraising/Marketing