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Social Media Manager

Job description

Job no: 493416
Work type: Staff Full-Time
Department: Marketing and Public Relations
Location: Moon Campus
Categories: Other
Position Title Social Media Manager

Position Department Marketing and Public Relations

Position Type Staff Full-Time

The Social Media Manager is responsible for collaborating with the Senior Director of Marketing and Public Relations to develop and execute a comprehensive social strategy across all of Robert Morris University's primary social properties.

Day to day maintenance of all primary University social properties including Facebook, Instagram, Twitter, Snapchat, and LinkedIn. Day to day maintenance will include content development, live event coverage, scheduled posting, and interaction with key audiences including prospective students, parents, alumni, corporate partners, and regional influencers.

  • Collaborate with other key divisions including the Office of the President, Advancement, Athletics, Alumni Relations, Corporate Relations, and the RMU Center for Veterans and Military Families to maintain consistent branding across auxiliary social media properties. Assist those units in developing content strategies and calendars, share best practices, and using primary University social properties, paid advertising and other tactics to amplify messages that can help advance the University's strategic priorities.
  • Work with key stakeholders to develop and execute a comprehensive social strategy across all RMU primary social properties.
  • Maintain sophisticated analytics and reporting of all social activities with a focus on deriving actionable insights from available data.
  • Stay ahead of key trends in social media and continuously share and apply best practices. Will also have the opportunity to train, mentor, and manage student workers and other employees as RMU's social presence grows.
  • Performs all other duties as assigned. Must also be available by phone and email after typical business hours and must be on call during weekend and evening hours for events and in the event of a crisis.

  • Minimum Qualifications
    Bachelor's degree in Business, Communications, Marketing, Advertising or related field is required.
  • 2 or more years of professional experience in brand social media management is required.
  • 3-5 years of related professional experience is preferred.
  • Demonstrated technical and creative skills.
  • Demonstrated knowledge of major social media and digital advertising platforms.
  • Ability to work collaboratively in a large organization with a diverse group of stakeholders.
  • Ability to prioritize social media activities to meet University strategic objectives.
  • Willingness to assist staff and faculty and have a customer-focused orientation.
  • Ability to train and mentor student workers and other employees in social strategy tactics and best practices.
  • Excellent written and oral communication skills.

  • Exemption Status Exempt

    Act 153 Clearance Required No

    Required To Pass a Motor Vehicle Report Check No

    Required to Pass a Credit Check No

    Additional Posting Information None

    Special Applicant Instructions None

    Advertised April 5, 2018 Eastern Daylight Time

    Robert Morris University (RMU), founded in 1921, is one of the leading universities in the Pittsburgh region. RMU provides a professionally focused education with an emphasis on engaged learning and is one of the most affordable private doctoral-level institutions in Pennsylvania. The University is accredited by the Middle States Commission on Higher Education. In 2016, for the first time in its history, RMU was ranked nationally by U.S. News and World Report. In 2017, RMU had among the biggest increases of all national universities in the U.S. News and World Report annual "Best Colleges" rankings released, rising 12 spots to No. 176.

    Robert Morris University is dedicated to changing the lives of its students and employees so that they can go out and change the lives of others. The University combines academic excellence with a professional focus offering numerous undergraduate, graduate and doctoral degree programs. In 2011, Robert Morris University was named as a "Top Workplace" by the Pittsburgh Post Gazette , which names the best places to work in the Greater Pittsburgh region.

    RMU offers faculty members an environment where teaching, research and service are supported and valued.

    RMU's main campus in Moon Township features 230 rolling acres and provides all the benefits of a traditional university campus, just minutes from the airport and downtown Pittsburgh.

    At Robert Morris University, we believe that institutional equity reflects our continued commitment to a community where everyone is both valued and respected. Institutional equity encompasses racial, ethnic, gender and religious diversity, cultural perspectives, national origin, sexual orientation, physical ability, as well as socioeconomic contexts, and educational backgrounds. We are dedicated to developing a diverse population by fostering an environment where intellectual and social growth, individual perspectives, and all human experiences are valued. We strive to be an inclusive community that celebrates and embraces differences as a means of responding to the cultural and social demands of a global society. Inherent in our inclusion efforts is a strong commitment to intercultural and global education to produce and include citizens who will serve as educational, social, economic and cultural ambassadors to the world. Robert Morris University is committed to increasing diversity in our community and actively pursues individuals from all backgrounds. Additionally, RMU complies with all applicable federal, state and local laws and provides equal opportunity in all educational programs and activities, admission of students and conditions of employment for all qualified individuals regardless of race, color, sex, religion, age, disability, sexual orientation, or national origin.
    Visit RMU's Office of Diversity, Inclusion and Equity





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    Job No:
    Posted: 4/6/2018
    Application Due: 6/5/2018
    Work Type: