PUBLIC RELATIONS COORDINATOR
Position Summary: Reporting to the Digital Director in Development & Alumni Relations Communications, this position manages outbound digital communications for the entire Development and Alumni Relations division, which includes communicating with the full list of more than 600,000 alumni and donors. The position is essential in the strategic planning for all digital efforts while also managing content for all division web properties.
Responsibilities: Lead social media efforts for Development & Alumni Relations (DAR) : * Develop a content strategy specific to each digital platform (web, social, email) based on big picture university/division initiatives and calendar of events/campaign pushes. * Plan engaging content across DAR digital properties (including social media and email); work with team to create content. * Develop and maintain relationships with the Alumni team, UGA Marketing & Communication team, and Athletics team. o Communicate frequently to maintain awareness of relevant events and programs to promote via social media. o Proactively seek out input and ideas and then decide what is most appropriate for the alumni audience. * Create and use a digital content calendar to strategically promote events and initiatives from the division (social and email and web updates). Planning and creating daily social media content is the sole responsibility of this position. If graphic design support or team member input is necessary, it is the responsibility of this position to seek that out in a timely manner. * Manage alumni social ambassador program. o Develop and implement new ways to recruit new social ambassadors. o Determine what content is most appropriate for alumni ambassadors to promote. o Analyze results and optimize the program on an ongoing basis. * Cover live alumni and donor events via social media on occasion. o Determine most efficient way to cover event (attend in person, get event point person to provide content while this position is online, have an alumnus "takeover," etc.). o Prep others who may be involved. o Cover relevant portions of event and monitor any direct alumni coverage of event. * Explore new digital properties and determine utility for telling the UGA story (like joining Snapchat for the UGA Alumni Association). * Work with other specialists to produce the content (graphics for social and email, video for web, etc.). o Initiate and lead such projects. * Assess content and social channels on a regular basis to determine what's working well and what's not; adjust strategy accordingly. * Collaborate across campus - especially with Marketing & Communication and Athletics - to share digital content and spread DAR's story/mission/goals. o Advocate for DAR stories to be shared in other channels (e.g. Athletics) when appropriate * Use data (social/email/web analytics) to drive strategic thought and inform overall. communications strategy while maintaining a consistent voice and message representative of the university.
Qualifications: Bachelor's degree with major course work in related curriculum AND four years experience in journalism, broadcasting, public relations, or a related field of work.
About UGA: The University of Georgia (UGA), a land-grant and sea-grant university with statewide commitments and responsibilities is the state's oldest, most comprehensive, and most diversified institution of higher education (http://www.uga.edu/). UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA was founded in 1785 by the Georgia General Assembly as the first state-chartered University in the country. UGA employs approximately 1,800 full-time instructional faculty and more than 7,600 full-time staff. The University's enrollment exceeds 36,000 students including over 27,500 undergraduates and over 8,500 graduate and professional students. Academic programs reside in 17 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens.
Full time/Part time: Full Time
EEO Policy Statement: The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status.