Digital Media Specialist

Location
Waltham, MA
Posted
Mar 29, 2018
Institution Type
Four-Year Institution
Bentley University

Department
Marketing Programs

Summary of the Position

The Digital Media Specialist is responsible for helping execute digital marketing campaigns which include paid search and social, offer development, landing page creation, and campaign optimization. They have a passion for looking at data and using it to significantly improve business results. They are organized and disciplined enough to contribute to the development of a rigorous test-and-learn framework to uncover new insights and achieve breakthrough growth.

Essential Functions

• Work with the digital marketing team to develop and execute digital marketing campaigns, including traffic, conversion and optimization efforts to reach lead goals while maximizing ROI
• Manage social and PPC campaigns including vendor management, campaign data analysis and executive reporting.
• Identify and drive action plans to improve conversion rates and inbound lead development and demand generation.
• Optimize landing pages to improve conversion rates and increase inbound lead traffic.
• Communicate performance, insights and opportunities throughout the organization with frequent analysis and a focus on key performance metrics.
• Help create a testing framework to help the University capture, track, and act upon key insights.

Minimum Qualifications(Education and Experience Requirements)

• 3+ years of digital marketing experience in an agency or corporate marketing department managing digital marketing campaigns including PPC, paid social and retargeting.
• Significant direct response experience across a range of digital channels including SEM, display and paid social and SEO.
• Ability to test activity, measure results and optimize accordingly is essential.
• Knowledge of direct response campaign execution ideally from working in direct mail or on a digital campaign with methodical response testing.
• Ability to test activity, measure results and optimize accordingly is essential.
• An analytical mind and a passion for organizing, testing, learning, and repeating.

Special Instructions to Applicants

Bentley University requires reference checks and may conduct other pre-employment screening.

PI101814153

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