ASSISTANT DIRECTOR, INTEGRATED MARKETING COMMUNICATIONS

Location
Madison, WI
Posted
Mar 28, 2018
Executive Administration Jobs
C-Level & Executive Directors
Institution Type
Four-Year Institution


JOB NO.: 94008-AS

Work Type: Staff-Full Time

Department: SCH OF BUSINESS IMC


Location: Madison

Categories: Communications, Editing, Marketing, Public Relations

Employment Class: Academic Staff-Renewable

Position Vacancy ID: 94008-AS

Working Title: Assistant Director, Integrated Marketing Communications

Official Title: SR ADMIN PRGM SPEC(R07BN) or ADMIN PROGRAM SPEC(R07DN)

Hiring Department: A122019-SCHOOL OF BUSINESS/SCH OF BUSINESS IMC

FTE: 100%

Anticipated Begin Date: MAY 07, 2018

Term: This is a renewable appointment.

Advertised Salary:

Minimum $65,000 ANNUAL (12 months)
Depending on Qualifications



Degree and Area of Specialization:

BA/BS required



Minimum number of years and type of relevant work experience:

Equivalent of 5 or more years of full-time experience in marketing and integrated marketing communications, including developing and executing strategic marketing plans and creative development.

Well-qualified applicants will have a successful track record in the following areas:
-Ability to transform organizational initiatives into successful marketing plans and brand strategies
-Ability to develop and execute tactical plans, including creative development that is on strategy, on target, on message and reflects our inclusive mindset, to deliver business goals
-Experience with all key advertising and communications vehicles, including digital, social media, print, and video, to deliver marketing and brand initiatives
-Experience in managing internal partners to assist in the development of strategy and tactics
-Experience in rebranding and brand launch efforts
Superior communications skills (written and verbal), including strong presentation skills
-Exceptional interpersonal skills with the ability to develop strong relationships across the organization from leadership to line staff.
-Ability to think strategically and work collaboratively with diverse audiences
Experience supervising staff and developing talent



License or certificate:



Position Summary:

The Assistant Director position specifically will manage the paid media initiatives that focus on enrollment marketing for WSB Full-Time MBA, BBA, Evening MBA, and Executive MBA programs. The enrollment marketing goals include developing prospect pipelines, delivering prospects, converting prospects into program leads and attracting a quality pool of applicants through compelling advertising, marketing, and promotional outreach in collaboration with the program offices.

The Integrated Marketing Communications department supports the Wisconsin School of Business through paid media, earned media and owned media initiatives to communicate and advance the School's vision and strategies to key constituents, which include prospective students, current students, faculty/staff, alumni, corporate partners, friends of the School and donors.



Additional Information:

Diversity and inclusion are primary values for the Wisconsin School of Business and are integral to achieving our strategic goals. We seek candidates with an awareness of and commitment to the principles of diversity and inclusion across all spectrums. Our school is committed to continuously increasing the cultural competence of its staff and faculty members through school-wide forums and professional development opportunities.



Contact:

Nancy Andrews
[email protected]

Relay Access (WTRS): 7-1-1 (out-of-state: TTY: 800.947.3529, STS: 800.833.7637) and above Phone number (See RELAY_SERVICE for further information. )



Instructions to applicants:

Please note that Wisconsin School of Business is not able to provide sponsorship for this position.

Please complete the online application. You will be asked to provide a cover letter addressing your qualifications and experiences specifically relating to the responsibilities of this position and a comprehensive resume. All application materials will be reviewed by our search committee after the posted deadline. Applicants selected to participate further in the selection process will be notified directly. All applicants will be notified once a final selection has been made and the search has been completed.

NOTE: Salary for this position will be at or above the posted minimum rate based upon qualifications and experience.



Additional Link: Full Position Details

NOTE: A Period of Evaluation will be Required

The University of Wisconsin is an Equal Opportunity and Affirmative Action Employer.

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.



Advertised: Mar 27 2018 Central Daylight Time


Application Close: Apr 29 2018 11:55 PM Central Daylight Time

PI101799982

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