Executive Director of Marketing and Communication

Job description

Hollins University is seeking qualified candidates for the position of Executive Director of Marketing and Communication.

The Executive Director will be joining the university at an important point in time as a new strategic plan is under development. In support of this plan, he/she will drive the marketing and communication strategies that will provide greater brand clarity and establish a strong value proposition that embodies and highlights the Hollins experience. An emerging theme in the strategic plan specifically relates to the development of a strong marketing and branding strategy that will make Hollins compelling and inspiring to prospective students, alumnae, and donors, requiring this position and the entire department to oversee a critical component of the university’s strategic initiatives. The Executive Director will report directly to the President who is in her first year at Hollins, and is excited about building a strong team around a shared vision and its implementation.

The Executive Director has the strategic and tactical responsibility for the vision, implementation, and management of marketing and communication for the institution. He/she provides leadership for the definition, measurement, analysis, creation, and evaluation of a comprehensive strategic, integrated marketing and communication plan to enhance the university’s regional, national, and global reach, position, reputation, and brand. While the Executive Director has an overall focus on marketing the institution, a significant part of his/her portfolio is centered on supporting undergraduate recruitment. Additionally, he/she supports graduate program and alumni and campus marketing and communication objectives.

The Executive Director develops and implements Hollins’ marketing strategy, conducts and analyzes market research and focus groups, understands how to use institutional data, and collaborates with the offices of Admission, Graduate Programs, Academic Affairs, Athletics, Alumnae Relations, and Institutional Advancement to help promote and support the institution. He/she also oversees the development and effectiveness of the institution’s website and social media platforms. He/she manages the communication strategy with a focus on issues management, content development, and delivery of university information, news, and accomplishments. He/she serves as the editor of the university’s alumnae magazine, which informs key constituencies about campus achievements and priorities. The magazine editing work includes guiding and coordinating each issue from conceptualization to publication. He/she is also responsible for the Marketing and Communication department, alumnae magazine, and university website budgets.  The position leads a team of five professionals, and is a member of the President’s Executive Council.

Successful applicants must have a bachelor’s degree in a related field, minimum of seven years of experience in marketing and communication with a record of success in strategic planning or equivalent experience in related areas, knowledge and understanding of various mediums of marketing, and an understanding of issues facing smaller higher education institutions. The primary focus of this job is marketing, and experience in brand management and marketing strategy is required. Five plus years of supervisory management experience is required.  Candidates must have excellent writing, editing, and communication skills, including composing featured articles and advertising materials; excellent public presentation skills; strong organizational, project management, and multitasking skills; and demonstrated ability to think strategically and creatively. Must also have abilities to accurately and clearly assess and communicate organizational priorities and opportunities for the Marketing and Communication department, manage confidential and sensitive matters, and establish and maintain cooperative working relationships with a variety of constituents, including students, faculty, staff, and the community at large. The executive director must be able and willing to work evenings and weekends as needed. A master’s degree and knowledge of means-end and jobs-to-be-done theories are desirable. Higher education experience is preferred.

Qualified candidates should submit a cover letter, resume, links to online portfolio or work sample, salary requirement, and contact information for three references to [email protected]. Review of applications will begin immediately, and will continue until the position is filled. Previous applicants need not apply.

Hollins is an independent, liberal arts university in Roanoke, Virginia offering undergraduate education for women, selected graduate programs for men and women, and community outreach initiatives. Founded in 1842 as Virginia's oldest chartered women's college, Hollins guarantees the following to every undergraduate student: research opportunities, access to study abroad, internship(s) and access to its extensive alumnae network, and leadership training. 

Hollins University is an equal opportunity employer. Hollins values diversity in its community, and strongly encourages applications from members of underrepresented populations.




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Job No:
Posted: 3/19/2018
Application Due: 5/18/2018
Work Type: