Marketing and Data Analytics Coordinator (EA2)

Location
San Diego
Posted
Mar 19, 2018
Institution Type
Four-Year Institution


Marketing and Data Analytics Coordinator (EA2)
University of San Diego



Department: School of Business
Staff Part-Time
Job IRC#27018

Job Description:

The Marketing and Data Analytics Coordinator works with the Director of Marketing and Communications to uncover and develop valuable opportunities for promotion of the University of San Diego School of Business programs and initiatives. Support the successful discovery of resources to build the school by building a data advantage. Conduct research, maintain data, and measure marketing and communication strategies. Create original content for marketing materials, email campaigns and website. Hire, train, schedule and supervise multiple student employees that support maintenance of CRM database and digital assets.

This position works under and receives general supervision from the Director of Marketing and Communications, and exercises close supervision of student employees.

This is a part-time, temporary, non-benefit based position with an anticipated end date of December 23, 2018.

Essential Duties and Responsibilities:

Lead and maintain data research that is relevant for the development and tracking of marketing strategies and the implementation of programs
  • Serve as administrator and specialist for the School's CRM database. Maintain data integrity and clean, accurate records of customers and supporters in the CRM database, Advance and other databases.
  • Clean and maintain up to date email lists throughout various platforms including Sales Force, Advance, MailChimp, etc.
  • Use Salesforce (or CRM platform) to develop reports for user dashboards. Work with users to analyze and derive information necessary to identify parameters that support accurate data tracking, retrieval and reporting.
  • Assist with the development of, and then implement, surveys and other data gathering tools to obtain information relevant to the development and measurement of strategies.
  • Track recruitment, enrollment goals, ROI, email marketing and other initiatives of the School's strategic priorities.
  • Assemble and organize relevant information and contribute to drafting reports that analyze results.
  • Use Google Analytics to track blog posts and news items to obtain information relevant to the development of the marketing strategy.
  • Liaise with ITS on support, maintenance and transition of data.

    Support the development and implementation of social media and other digital outreach.
  • Work with the Director of Marketing and Communications to implement digital strategy in social media and email campaigns targeting audiences including prospective, admitted and enrolled students, donors, alumni and other constituents.
  • Create and deliver approved content via social media outlets (LinkedIn, Twitter, Facebook, email, etc.).
  • Assist with the development and implementation of School of Business monthly internal newsletter as well as monthly newsletter to external constituencies.
  • Track social reach and reputation using Google and other analytic tools.
  • Assemble and organize relevant information and contribute to drafting reports that analyze trends and traffic against benchmarks.

    Maintain website content consistency, relevance, branding and serve as administrator for School of Business digital assets.
  • Support the creation of stories about faculty, students, alumni and donors.
  • Work with all units of the School of Business in maintaining consistency and branding in all materials by reviewing web pages, newsletters, emails, videos, etc.
  • Maintain News and Event items through MyPostings, and work with Director of Marketing and Communications with ideation of website content.
  • Become an expert in the USD CMS system to support other units in their webpage creation ensuring the portray of information in the best and most visual manner possible.
  • Assist in the planning and coordination of photo and video shoots. Develop shot sheet, arrange photographer, subjects, locations, etc. Draft budget and obtain approvals.
  • Follow-up to ensure photo/video output is edited to meet standards, and upload to WebDam archive, Google Drive, website, YouTube, and other USD video and photo distribution platforms accordingly.
  • Assist in the coordination of production of print and collateral materials including schedule, vendors, quotes, and draft budgets for approval. Assist in reviewing all printed materials to ensure they follow the School of Business and USD branding guidelines and AP style.
  • Manage and maintain School of Business digital asset database (Flickr, WebDam and Google Drive)

    Provide marketing support for approved events.
  • Provide support to event organizers to develop marketing and outreach plans to achieve target audience.
  • Support the promotion of events through social media, web, calendars, e-newsletters and other communications directly or through event champions.
  • Help in the creation and implementation of an event marketing check list to help School of Business constituencies in their efforts.

    Provide general administrative support for Communications and Marketing.
  • Hire, train and supervise student employees that support maintenance of CRM database and digital photography.
  • Support the development of new partnerships and short-term programs with the School of Business's global university partners.

    Qualifications:

  • Bachelor's Degree from an accredited college or university.
  • 2-3 years of experience in marketing including social media, content creation through storytelling and email marketing
  • Some experience using or managing CRM databases including, but not limited to, data entry, creating query parameters, producing reports, mail merges.
  • 1 year of supervisory experience.
  • Demonstrated experience in the professional use of social media (Facebook, Twitter, Instagram, LinkedIn, etc.) and the internet.
  • Demonstrated experience in the use of Microsoft Office (Outlook, Word, Excel, Powerpoint), Adobe Cloud (Photoshop, Publisher, InDesign) or related design software, Cascade Server or other web content software.
  • Demonstrated experience independently managing complex projects.
  • Excellent organizational and multi-tasking skills, including the ability to prioritize competing projects under pressure to meet multiple deadlines.
  • Knowledge of AP style.
  • FERPA certification.
  • Spanish language proficiency preferred.

    Performance Expectations: Knowledge, Skills & Abilities:
  • Highly organized, motivated and detail oriented.
  • Excellent communication (oral and written) and interpersonal skills.
  • Strong analytical and critical thinking skills.
  • Ability to exercise self-initiative.
  • Ability to work independently with minimal supervision and in a collaborative team.
  • Ability to prioritize, meet deadlines and manage multiple tasks simultaneously.
  • Ability to work in a fast paced and occasionally high-pressure environment.
  • Ability to communicate effectively both verbally and in writing.
  • Ability to work cooperatively with employees not under her/his direct supervision.
  • Ability to maintain confidentiality with tact and discretion.
  • Ability to remain flexible and to work in a growing and changing organization, and possess flexibility and versatility in order to contribute to evolving work situations.
  • Ability to learn new digital, social media and software applications.
  • Knowledge of University policies and procedures.
  • Understanding and knowledge of School of Business faculty, staff and programs.
  • Knowledge of the Federal Work Study program including employment, budget and evaluation.

    Background check: Successful completion of a pre-employment background check.

    Degree Verification Requirement: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.

    Salary: Commensurate with Experience

    Hours: 22 hours per week

    Closing date: Open Until Filled

    Note: External job postings will be up for at least five days. After that time, applications will be reviewed by the hiring manager/committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed.

    The University of San Diego is an equal opportunity employer committed to diversity and inclusion and is especially interested in candidates who can contribute to the diversity and excellence of the campus community.

    The University of San Diego is a smoking and tobacco-free campus. For more information, visitwww.sandiego.edu/smokefree.

    Click Apply Now to complete our online application. In addition, you are strongly recommended to upload a cover letter and resume to your application profile for the hiring managers' review.If you have any questions or difficulties please contact the Employment Services Team at 619-260-6806, or email us at hr@sandiego.edu





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