Assistant Director, Direct Marketing
Working Title: Assistant Director, Direct Marketing
Position Type: University Managerial and Professional Staff
Department: University Advancement
Posting Date: 02-13-2018
The University Annual Giving Assistant Director, Direct Marketing leads the coordination and implementation of annual giving solicitation strategies for University Advancement partners including University fundraising priorities Scholarships, Jeffersonian Grounds Initiative, Faculty Support, UVA Parents Fund and UVA Clubs, as well as collaborating with the Reunions team on direct marketing. The Assistant Director develops and implements a comprehensive strategy to increase philanthropic support from engaged UVA constituents. Working with the Associate Director, Analytics to measure return on investment, the incumbent implements A/B testing, and adapts strategies based on analytics to increase participation and dollars raised. These activities will be in collaboration with the University Advancement partners.
Required Knowledge, Skills and Abilities:
Understand the principles of philanthropy, higher education, and relationship management.
Understanding of marketing principles.
Excellent oral and written communications skills.
Attention to detail.
Ability to maintain accurate records.
Ability to manage complex timelines.
Ability to listen carefully to and understand customers' needs, both internally and externally.
Ability to manage projects to a budget, reconcile expenses, bill appropriate entities, and analyze return on investment.
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