The Enrollment Specialist – Multi-Ethnic Recruiter and Hispanic Outreach has primary responsibility for the recruitment, pre-registration and enrollment activities of prospective students in the Hispanic community. The enrollment specialist is responsible for planning and directing recruitment programs and special activities, for serving as a liaison with public and private high schools, and advising individual students and families regarding the admission standards, policies, procedures, and college programs. The Enrollment Specialist has direct responsibility for achieving enrollment targets by building relationships with students, families, school counselors, business and industry, and relevant AACC internal constituencies, and for coordinating strategies to convert prospects to first-time freshmen.
Title: Enrollment Specialist
Position ID number: 275
Posted Date: 01/19/2018
Job Category: Staff
Department: Admissions & Enrollment Dev - HAED
Position Status: Full-Time Staff
Salary Range: $46,084-$57,605
Serve as a primary contact for the Hispanic community.
- Respond to requests for information regarding college programs.
- Evaluate documentation submitted for admission.
- Provide initial enrollment advising, testing referral and orientation and collaborate with assigned academic adviser.
Develop and disseminate personalized materials to Hispanic students in a manner that connects the individual student with the college and facilitates initial enrollment.
Achieve identified recruitment targets for Hispanic students by implementing strategies designed to recruit high school seniors to enroll as first time freshman.
Develop, conduct, and evaluate presentations and programming, in collaboration with Anne Arundel County Public School partners to:
- Improve college-knowledge
- Convey brand value
- Include a focus on key marketing messages of the institution, with particular attention paid to academic outcomes.
- Develop customized presentations or programming based on interests, actions, demographic data, and inclusion.
- Include a clear call to action appropriate to the students.
- Meet enrollment targets
Identify, monitor, track, and communicate (telephone, email, and mail) with students from assigned high schools from initial contact through registration.
Provide initial enrollment advising, including a comprehensive view of the enrollment process, and continued enrollment advising for Early College Access Program participants. Work in conjunction with department liaisons to facilitate the enrollment and billing of students participating in the Early College Access Program.
Participate in a plan of professional development to stay current regarding best practices for the profession, to have an understanding of academic and career program offerings and requirements, career and transfer opportunities, enrollment and demographic trends, employment outlook, and to develop cultural competency, in order to establish and implement recruitment and enrollment strategies that reflect a “student-ready” institution. Provide statistical summaries, reports and evaluations of recruitment activities, including, but not limited to the strategies for meeting enrollment targets.
Interpret and enforce admissions standards, policies, and procedures.
Participate in admissions and special enrollment activities, including, but not limited to, the College Connection Open House, College Fair, Maryland College Application Campaign, Enrollment Completion Calling Campaigns, Early FAFSA, and Personal Registration Days.
Coordinate and collaborate with Student Information Services to provide admission and enrollment information as part of the AACC College Visit programming.
Serve on division and college-wide work teams and committees as required.
Perform other duties as assigned within the scope of the department, consistent with the role of this position.Serve as a primary contact for the Hispanic community.
- Bachelor's degree required. Degree in counseling, education, administration or related field preferred.
- The ability to speak, read and write in English and Spanish fluently is required.
- Strong Hispanic cultural competency is required.
- A minimum of two years of experience and/or a working knowledge of the functions and operations of a college Admissions Office, or experience in secondary school counseling.
- Possess a comprehensive knowledge and skill in the use of student information systems.
- Understands the general sources of institutional and general market data, and how analysis is performed to develop a recruitment and enrollment plan.
- Understand the general characteristics of different social media platforms.
- Understands and appreciates the importance of emerging technologies as they apply to process improvements. Assist with the development and implementation of new admission technology projects.
- Demonstrate strong general computer knowledge and Microsoft Excel and Word experience.
- Possess excellent problem solving skills.
- Demonstrate strong organizational skills, flexibility and the ability to work with minimal supervision.
- Ability to work flexible hours, including evenings, weekends and college closed days to accommodate the enrollment needs of the college.
- Ability to travel throughout the county and occasionally to sites in the local metropolitan area.
- Possess excellent oral, written, and interpersonal communication skills, including composition, grammar, punctuation, spelling, editing and proofreading skills.
- Demonstrate ability to interact effectively and tactfully with students of diverse nationalities and cultural backgrounds.
Demonstrated experience working with targeted populations and general student populations is highly desirable.
Experience with Colleague, Banner, PeopleSoft or other high education enterprise resource planning (ERP) systems is highly desirable.
Hours per Week: 40
Required Documents: Cover Letter, Resume/Curriculum Vitae