Vice President for Marketing and Strategic Communication

Kalamazoo, Michigan
Mar 06, 2018
Executive Administration Jobs
Vice Presidents
Institution Type
Four-Year Institution


Vice President for Marketing and Strategic Communication


Western Michigan University (WMU) is seeking a visionary leader to serve as vice president for marketing and strategic communication (VPMSC). The VPMSC will lead the Office of University Relations and provide vision and leadership for executing university-wide marketing and strategic communication, including public relations and brand strategy. The VPMSC reports to the president and is a member of the president's cabinet, which is the university's senior leadership team. The VPMSC will work collaboratively with all university entities to fully integrate and advance institutional marketing, branding and communication efforts, both internally and externally. The VPMSC will collaborate particularly closely with the leadership of other externally facing offices, including the Enrollment Management, Extended University Programs, Development and Alumni Relations, and Intercollegiate Athletics.

This is an exciting opportunity for an innovative, experienced leader to join one of America's premier learner-centered public research universities and to play a key role in its evolution and continued success. Individuals seeking the position of VPMSC will find President Dr. Edward Montgomery and a highly-engaged university community ready to lead WMU into its next phase of success through advancing a broad and ambitious mission in the community, state, nation and world. The ideal candidate will have significant leadership experience appropriate to the size, scope and complexity of WMU and bring a distinguished record that commands the respect of the university community.

Western Michigan University's Office of University Relations is the internal and external voice of the university, telling its story on campus and in the community, and communicating a clear and consistent image of WMU as a respected research institution with a dynamic and diverse campus. University relations' writers, designers, marketing professionals and electronic communication specialists set the tone and look for the institution; manage the university’s brand, print and digital media; and establish university-wide standards and guidelines for all communication. The office is also responsible for WMU's web presence and oversees all electronic communication.

Founded in 1903, WMU is a learner-centered, discovery-driven and globally-engaged research institution with an enrollment of over 23,000, of whom nearly 5,000 are pursuing graduate degrees. Classified as a “higher research” university by the Carnegie Foundation for the Advancement of Teaching, WMU offers more than 250 degree programs, including 31 at the doctoral level. Many of its degree programs enjoy national and international recognition. Committed to diversity in all its forms, the university attracts students from a rich variety of backgrounds and identities, representing every state in the union and 100 nations around the world.

Confidential applications and nominations will be accepted until the position is filled. Candidate screening will begin immediately. For best consideration, applications and nominations should be provided no later than March 20, 2018. A complete application will include a letter describing relevant experiences and interest in the position, current curriculum vitae and the names of five references with titles, mailing addresses, business/home telephone numbers and email addresses. All documents should be submitted in pdf format. Individuals who wish to nominate a candidate should submit a letter of nomination, including the name, position, address, telephone number and email address of the nominee. Greenwood/Asher & Associates (GAA), an executive search firm, is assisting WMU in the search.

Applications and letters of nominations should be submitted to:
Jan Greenwood, Betty Turner Asher, Partners

Crystal Cheatham, Executive Search Consultant

Greenwood/Asher & Associates, Inc.

42 Business Centre Drive, Suite 206

Miramar Beach, Florida 32550

Phone: 850-650-2277 / Fax: 850-650-2272

Email: [email protected]

Email: [email protected]

Email: [email protected]


For more information about WMU, please visit:

Western Michigan University is an Equal Opportunity/Affirmative Action Employer. Minorities, women, veterans, individuals with disabilities and all other qualified individuals are encouraged to apply.