Chief Marketing Officer
Indiana University of Pennsylvania (IUP) invites applications for the position of the Chief Marketing Officer (CMO) in the Division of Marketing and Communications. The CMO is responsible for the strategic leadership and management of a university-wide integrated marketing and communications division. Reporting directly to the President, serving as a member of President's Cabinet, and having significant interaction with other leaders across campus, the CMO and his or her division will take the lead in marketing the work of the university's efforts to advance the strategic goals, mission, and vision of the institution. The expert advice and work of the CMO, and his or her division, will also assist university leadership in marketing and communicating to prospective students and their families, donors, and external and internal stakeholders to enhance the university's marketing advantage and the institution's overall image. Duties and Responsibilities: • Designs, implements, and directs a university-wide integrated marketing effort to position the university strategically with its many stakeholders. Works closely with academic and administrative leaders to meet the marketing goals of the university, and ensures consistency throughout the university. Conducts monthly meetings with key communications team members and employees from other divisions Develops communication strategies to promote university advancement initiatives Collaborates with other internal departments across the university Gathers university-wide feedback and collaborates on communication, advertising campaigns, promotional materials, digitization, social, and multi- media to assess and lead institutional transformation • Develops, implements, and directs strategies to define, enhance, and broaden the university's identity, branding, and image. Increases awareness and understanding of IUP and its programs among internal and external constituencies Develops marketing initiative strategies to raise visibility and brand awareness Identifies and promotes IUP's brand, both internally and externally Develops marketing and communication strategies to promote IUP's programs and to enhance recruitment and retention Develops media strategy ◦ Assists the President and university staff with crisis, emergency, and executive communications as necessary Assists the President with institutional public relations Enhances IUP's reputation Serves as a lead partner in developing and implementing executive communications planning (for both internal and external messaging) to promote clarity of IUP's brand in order to strengthen IUP's value to our local, state, and global partners Manages and leads institutional brand strategy, including refining and tracking brand metrics Ensures integration of the brand into all communications, focusing on consistency of look, voice, and message Establishes and grows national brand recognition for IUP • Oversees and provides leadership for the areas of publications, web communications, advertising, design, videography, and photography. Supervises and evaluates the performance of select professional staff members, and works with them to develop and implement annual departmental plans that support overall marketing and communication objectives Develops new multi-generational and cross-cultural competency awareness Promotes the strengths of the institution and advances a shared identity that differentiates IUP Continuously creates and assesses new and impactful content geared toward the needs and goals of the opportunities and stakeholders of the institution with awareness of multi-generational and cross-cultural considerations Creates and implements integrated marketing campaigns through the use of electronic, digital, video, online, web, social media, outdoor, print, and other forms of advertising Directs the creative and innovative development of publications, including online, print, videography, and photography Provides strategy to ensure ongoing enhancements to the university website, communications initiatives, media relations, digital, and social media Manages the development and implementation of designing and producing publications (including magazines), interactive web, and digital media • Manages budgetary resources, develops, and implements business strategies that maximize revenues. Manages the university moniker/mascot/logo/trademarks licensing agreements, ensuring consistency and appropriate use, both on and off campus Ensures timely approval of the use of university approved trademarks Helps to maintain and grow the availability of university licensed products Works closely with university licensing agency to ensure growth, consistency, and appropriate implementation of IUP's licensing efforts Serves as the executive editor of the IUP Magazine and ensures strategic content to further the university's mission, vision, and strategy Develops and manages the annual operating budget allocations and provides fiscal responsibility and direction of the division ESSENTIAL FUNCTIONS: The work of this position occurs in a typical office environment. Although infrequent, periods of heavy exertion may occur. Incumbent must have the following abilities: Ability to travel to field locations and meeting/training sites by motor vehicle when required. Communicate both orally and in writing to issue, receive and carry out instructions and orders effectively and to convey information to a variety of co-workers and the general public. Use a variety of common office machines such as telephones, calculators, copiers, computer terminals, keyboards, video display terminals, auxiliary printers and similar equipment. Perform manual duties such as lifting and carrying various weight limits. Operate office equipment which may require stooping, kneeling, bending, stretching and prolonged standing. Provide assistance and guidance to internal and external customers. Follow oral and written instructions.