Associate Director of Annual Giving (Fundraising/Marketing)

Job description

Posting Number NC1001P

Quick Link for Posting

Working Title Associate Director of Annual Giving (Fundraising/Marketing)

Position Number 2545

Department Director of Development Annual Fund

About the University

Founded in 1871 as a land grant institution, the University of Arkansas is classified by the Carnegie Foundation among the top two percent of universities in the nation with the highest level of research activity. Ten colleges and schools serve more than 27,100 students with more than 200 academic programs. University of Arkansas students earn nationally competitive awards at an impressive rate and represent 50 states and more than 120 countries.

Located in the stunning Ozark Mountains of Northwest Arkansas, Fayetteville is home to the University of Arkansas campus, known for its spectacular views and ample green spaces. Fayetteville is considered one of the country's finest college towns, and the surrounding northwest Arkansas region is regularly ranked one of the best places to live in the U.S. Some of the nation's best outdoor amenities and most spectacular hiking trails are within a short drive of campus.

As an employer, the University of Arkansas offers a vibrant work environment and a workplace culture that promotes a healthy work-life balance. The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.

About the College/Department

Department Home Page

Job Type Staff

Summary of Job Duties

The Associate Director for annual giving will assist with the execution of a comprehensive multichannel annual giving (fundraising/marketing) program, including direct mail, email, and social media marketing, crowdfunding, giving days, volunteer management, stewardship, and leadership annual giving.

The Associate Director will create and implement plans for increased or future cultivation, solicitation, and stewardship of various donor segments. This position will also provide strategy suggestions to the director utilizing knowledge of annual giving/marketing best practices and data analytics insights.

This position will also act as a daily liaison with the National Phone Campaign Manager, as well as the Gift Services, Records, Advancement Research, and Advancement Information and Technology Services teams.

Regular, reliable, and non-disruptive attendance is an essential job function of this job, as is the ability to create and maintain collegial, harmonious working relationships with others.

Minimum Qualifications: Please ensure that all relevant application materials include details addressing the minimum qualifications. Applicants not meeting the minimum qualifications will be disqualified from consideration.
  • Bachelor's degree in marketing or related field from an accredited institution of higher education
  • Strong, creative written communication skills as evidenced in application documents
  • Two or more years of annual giving and/or marketing experience in non-profit and/or business sectors
  • Two or more years of experience writing and creating content for marketing material in non-profit and/or business sectors
  • Two or more years of experience working with complex data processes and large data sets pulled from a CRM for market segmentation
  • At least three years of experience in project management and in managing multiple projects simultaneously
  • Demonstrated commitment to collaboration, innovation, and continuous improvement

Does this job require any license(s)/certification(s)? No

If yes, please specify

Preferred Qualifications
  • Master of Business Administration in marketing from an accredited institution of higher education
  • Three or more years of annual giving and/or marketing experience in non-profit and/or business sectors
  • Two or more years of experience in direct mail marketing
  • Two or more years of experience in email marketing
  • One or more years of experience in social media marketing, including Facebook and Instagram ads
  • Proven success in managing fundraising/marketing campaigns, as evidenced by application materials
  • Two or more years of experience analyzing data to track KPIs and ROI
  • Familiarity with Ellucian Advance or similar CRM
  • Familiarity with Crystal Reports, Power BI, and/or similar business insights software
  • Familiarity with Smartsheet or similar project management tool
  • Familiarity with iModules software or similar email marketing tool
  • One or more years of experience applying predictive analytics to donor/market segmentation
  • One or more years of supervisory experience
  • One or more years of experience managing volunteers
  • One or more years of experience making personal solicitations

Knowledge, Skills and Abilities (KSAs)
  • Knowledge of annual giving and marketing best practices, including market segmentation and A/B testing
  • Superb organizational and project management skills
  • Professional demeanor and presentation skills
  • Excellent interpersonal and oral communication skills
  • Exceptionally strong attention to detail skills
  • Intermediate to advanced Excel skills using functions, data validation, conditional formatting, pivot table, and graph functions
  • Ability to meet stringent deadlines and manage a multichannel marketing and production calendar
  • Ability to manage multiple collaborative projects simultaneously, coordinating with campus partners to ensure excellence from start to finish
  • Ability to articulate the case for support/call-to-action effectively, as evidenced by a portfolio and demonstrated results.
  • Ability to build relationships with campus partners, donors, and volunteers in a collaborative and supremely diplomatic manner
  • Ability to work independently and in a team environment
  • Ability to identify, learn, and utilize new applications software and office processes to add value and increase efficiency
  • Ability to accurately and precisely analyze data and use insights to add value
  • Ability to implement best practices and new ideas to add value
  • Ability to handle confidential materials and information with sensitivity and discretion
  • Ability to be punctual and dependable

Physical activities associated with this position

The following physical activities are associated with the position and will be performed with or without an accommodation. All individuals are encouraged to apply.


  • Crouching
  • Kneeling
  • Lifting
  • Pulling
  • Pushing
  • Stooping


  • Driving


  • Feeling
  • Manipulate items with fingers, including keyboarding
  • Grasping
  • Hearing
  • Reaching
  • Repetitive motion
  • Sitting
  • Standing
  • Talking
  • Walking

The worker is required to have visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; and/or visual inspection at distances close to the eyes.

Physical Conditions None. The worker is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work).

Work Schedule Monday - Friday 8:00 a.m. - 5:00 p.m. (schedule may vary based on department needs to include with occasional nights and weekends, as required)

Overtime Eligible No

Is this position weather/event essential? If yes, the employee in this position will report to work at the scheduled time when the University is closed due to inclement conditions. No

Work Location/Building Fayetteville Campus - University House

Benefits Eligible Yes

Appointment Percent 100

Salary $45,000 - $53,000 (commensurate with experience)

Does this Position require a Motor Vehicle Reports Check? No

Does this position require a background check? Yes

If yes, please specify
  • Criminal background check
  • Sex offender registry check

Does this position require a substance abuse test? No

Pre-employment Screening Requirements

The University of Arkansas is committed to providing a safe campus community. We conduct background checks for applicants being considered for employment. Background checks include a criminal background check and a sex offender registry check. For certain positions, there may also be a financial (credit) background check, a Motor Vehicle Registry (MVR) check, and/or drug screening. Required checks are identified in the position listing. A criminal conviction or arrest pending adjudication or adverse financial history information alone shall not disqualify an applicant in the absence of a relationship to the requirements of the position. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

Posting Detail Information

Future Open Date

Close Date 03/16/2018

Open Until Filled No

Anticipated Start Date

Anticipated End Date (for temporary appointments)

Recruitment Contact Information

Eunice M. Alberson
ADMN 410 - B
Fayetteville, AR 72701
[email protected]

All application materials must be uploaded to the U of A's employment system at Please do not send to listed recruitment contact.

Special Instructions Summary

Women and minorities are encouraged to apply.
When completing your application, please upload the following: cover letter/letter of application (addressed to the attention of Eunice M. Alberson, Director for Advancement Human Resources) and resume

Hiring Location 222 Administration Building Fayetteville, AR 72701.

EEO Statement

The University of Arkansas is an equal opportunity, affirmative action institution. The university welcomes applications without regard to age, race/color, gender (including pregnancy), national origin, disability, religion, marital or parental status, protected veteran status, military service, genetic information, sexual orientation or gender identity. Persons must have proof of legal authority to work in the United States on the first day of employment. All applicant information is subject to public disclosure under the Arkansas Freedom of Information Act.

Internal Posting No

City, St. Fayetteville, AR

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Please describe your highest level of education.
    • Attended high school but did not receive a diploma
    • High School diploma, GED, or equivalent
    • Attended college but did not receive a degree/certification
    • Associate's degree
    • Bachelor's degree
    • Master's degree
    • Doctoral degree
  2. * What was your area of study for your degree? Major?

    (Open Ended Question)

  3. * Please describe your level of experience in annual giving and/or marketing?
    • None
    • One year but less than two.
    • Two years but less than three.
    • Three years but less than four.
    • Four years or more.
  4. * Please describe your level of experience working with complex data processes and large data sets pulled from a CRM for market segmentation.
    • None
    • One year but less than two.
    • Two years but less than three.
    • Three years but less than four.
    • Four years or more.
  5. * Please describe your level of experience in project management and in managing multiple projects simultaneously.
    • None
    • One year but less than two.
    • Two years but less than three.
    • Three years but less than four.
    • Four years or more.

Documents Needed to Apply
Required Documents
  1. Cover Letter/Letter of Application
  2. Resume
Optional Documents
  1. Writing Sample(s)
  2. Letter(s) of Recommendation (1)
  3. Letter(s) of Recommendation (2)
  4. Proof of Veterans Status





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Job No:
Posted: 3/2/2018
Application Due: 3/17/2018
Work Type: