Associate Director Recruitment Analytics and Strategy
Hyde Park Campus
40610 Office of the Provost
About the Unit
The Office of the Provost supports the University of Chicago's community of scholars, their shared ideals, and the core values that make the University a singular intellectual destination. Together with the University's deans, directors, and department chairs, the Office of the Provost shapes our rich and rewarding culture. We provide the opportunities, infrastructure, and resources that encourage our faculty and other scholars to pursue their finest work.
*Please read the following job description thoroughly. Applicants must submit all required documents to be considered further for this position. Associate Director Recruitment Analytics and Strategy
Reporting to the Director of Marketing Analytics and Strategy, the Associate Director of Recruitment Analytics and Strategy will support the analysis of the effectiveness of the outreach efforts for enrollments to degree and non-degree programs and provide insight into opportunities for specific improvements. The Associate Director will also lead the efforts to analyze and provide information to better inform scholarship awards and improve the probability of enrollment or yield. This role will also focus on competitive analysis and identifying new markets for graduate programs.
Analyze marketing, communications, and design strategy with a focus on analysis of recruitment and marketing efforts
- Collaborate with program leaders to identify growth targets, develop strategies for building program visibility and interest, and metrics for marketing measurement
- Seek industry best practices and present creative ideas to program leaders to improve admissions across the application lifecycle
- Evaluate the return on investment of marketing, outreach, and communications efforts
- Review site analytics, including but not limited to path analysis with Google Analytics and AdWords
- Provide technical training and guidance for the recruitment team and others as needed.
Provide data and analysis to improve conversion across the admissions cycle
Determine appropriate metrics and data points to track on a regular basis
- Develop working knowledge of different systems (Slate, Salesforce, Tableau, and any other relevant programs used by UChicago).
- Create reports tracking admission progress and provide regular updates on progress toward enrollment goals; present findings to colleagues and constituents as needed
- Manage data collection, distribution, and data visualization, collaborating with faculty, relevant department leaders, as appropriate
- Communicate regularly and clearly with staff to ensure that data needs are well understood and that data collected is useful and accurate
- Serve as primary holder of various sources of data and export key data points for recruitment team
- Design and build data dashboards and real-time reporting capability according to each team's needs
Serve as expert in data analysis and data reporting
- Analyze data as requested in the following areas (may include additional areas)
- Conversion rates across the admissions cycle and by program
- Predicting likelihood of enrollment
- Improve financial modeling to determine most strategic financial packaging
- Opportunities for improvement throughout the cycle as well improvements by program
- Assist with cross-department data projects and combine data from different departments when necessary and to ensure continuity and efficiency
- Organize data training sessions for staff to best support their needs
- Prepare reports on key metrics on a regular basis (daily, weekly, monthly, and quarterly)
- Manage KPI dashboard for recruitment team
Prepare annual reports at the end of each academic year to provide more in-depth analysis
- Provide ad-hoc support for special data project needs from each department, such as feasibility studies of new initiatives and growth strategies
- Prepare annual external reports as needed
- Provide key data points for marketing and communications materials
- Provide daily support including, but not limited to outreach lists, groups, etc
Competencies and skills:
- Strong marketing and analytical skills
- Ability to problem-solve with minimal direction and exercise good judgment in key-decision making
- Ability to deliver high-quality work with limited timelines
- Strong business and financial acumen
- Strong project management skills; excellent communication and marketing skills
- Ability to work on multiple projects and manage day-to-day tasks effectively and professionally
- Ability to operate Microsoft Office Suite, the internet, and email, with proficiency in working with web analytical tools
- Ability to interact with prospective faculty, staff, and graduate students
- Working understanding of the admissions/recruitment funnel
Education and Experience:
- Bachelor's degree required; Master's degree preferred
- A minimum of 5-7 years managing and developing program initiatives required
- Experience presenting work in a professional setting
- Experience in Google Analytics required, working knowledge Slate, Salesforce, Tableau, SQL, and AdWords preferred
- Experience in web design and operating content management systems such as Drupal , Expression Engine , and others preferred
- Prior experience working with a recruitment cycle in an academic setting
*(Note: When applying, all required documents MUST be uploaded under resume/CV section of the application.)
- Cover Letter
Depends on Qualification
Scheduled Weekly Hours
Job is Exempt?
Drug Test Required?
Does this position require incumbent to operate a vehicle on the job?
Health Screen Required?
Background Check Required?
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