Audience Engagement & Digital Content Editor
Audience Engagement & Digital Content Editor
Job Number: 78099
The mission of the Office of University Communications is to expand global understanding of Stanford's contributions as one of the world's leading research universities, where innovative, world-changing research and teaching occur daily. University Communications provides support and campus leadership in planning, coordination and implementing strategic communication programs that support Stanford University and its teaching, research and service missions. University Communications is the central office responsible for supporting executive leadership; university-wide issues and reputation management; crisis communications; oversight of digital content and top-level web and social media platforms; media relations and news services; visual identity and brand management; internal communication to faculty and staff; parent and community communications programs; major publications; and the Stanford Video production studio. University Communications coordinates with communications professionals across the university on communications issues and projects, provides leadership to the Communications Working Group, and advises on communications policy.
The Office of University Communications is now accepting applications for an Audience Engagement & Digital Content Editor on its digital media team. We are seeking an inquisitive, insightful and creative communicator, journalist, or social media expert who is passionate about audience development. The audience growth editor will lead efforts to extend our editorial content and grow our audience, spanning social media, paid promotion, digital analytics, content partnerships, institutional advocates, and more. The growth editor will craft unique story angles built to travel across the social web and identify the right metrics to measure success, refining strategies based on lessons learned. The role offers an exciting opportunity to play a high-impact role in advocating for one of the world's finest research and teaching institutions.
- Identify the ideal time to launch, resurface, and repackage Stanford content on social media.
- Monitor, spark, and participate in online conversations that are valuable to Stanford.
- Build relationships, online and offline, with external and internal audiences to spur advocacy and content partnerships.
- Monitor web analytics to understand and act on audience interest and reactions.
- Formulate, execute, and analyze paid social media campaigns.
- Study audience and platform trends to get ahead of what is next.
- Create and deliver special audiovisual edits of existing news and messaging content for social media.
- Responsible for management of digital channels and/or web properties. Play a lead role developing editorial strategy and voice (of the content through the channels).
- Partner with internal stakeholders such as program teams, service teams, IT, campus partners to achieve program goals and to ensure coordination.
- May hire, coach and manage interns and consultants.
Education & Experience:
Bachelor's degree and minimum 3 years of relevant experience as a social media expert or digital journalist.
Knowledge, Skills, and Abilities:
- A deep understanding of how to attract, grow and engage digital audiences including, but not limited to, using social media, paid promotion, search, third-party aggregators, and content partnerships.
- A passion for creating content optimized for different digital media platforms, tailored to their very different creative constraints and opportunities.
- Skilled at imagining and articulating how different social platforms might advance editorial strategies, as well as how to shape the approach to each outlet.
- A curiosity for discovering new platforms, compelling spins on familiar platforms, and notable developments in social media.
- Experience in measuring impact and creating metrics reports (e.g., Google Analytics, Facebook Insights and Publishing Tools, Twitter Analytics, Sprinklr, etc.).
- Experience drawing insights from data and analytics to inform editorial strategies and define and achieve success.
- Proficiency in image and video editing platforms such as Final Cut X and Adobe Lightroom a plus, but not required.
- An ability to problem solve and work independently to meet expected deadlines and schedules.
Knowledge, Skills and Abilities:
- Knowledge of the web, technology, social platforms, and current and anticipated trends.
- Excellent writing and analytical skills.
- Demonstrated commitment to proactively solving problems and contributing solutions.
- Ability to leverage platform developments to help an organization.
- Operates independently to meet expected deadlines and schedules.
- Experience contributing to highly-functioning teams.
- Constantly perform desk-based computer tasks.
- Frequently stand/walk, sit, use a telephone, grasp lightly/fine manipulation, speaking.
- Occasionally grasp forcefully, writing by hand.
- Rarely sort/file paperwork.
- Occasional work on evenings and weekends.
- Interpersonal Skills: Demonstrates the ability to work well with Stanford colleagues and clients and with external organizations.
- Promote Culture of Safety: Demonstrates commitment to personal responsibility and value for safety; communicates safety concerns; uses and promotes safe behaviors based on training and lessons learned.
- Subject to and expected to comply with all applicable university policies and procedures, including but not limited to the personnel policies and other policies found in the university's Administrative Guide, http://adminguide.stanford.edu.
Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of the job.
Location: Office of Public Affairs
To be considered for this position please visit our web site and apply on line at the following link: stanfordcareers.stanford.edu
Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.