Associate Director, Direct Marketing

Job description

Working Title: Associate Director, Direct Marketing

Position Type: University Managerial and Professional Staff

Department: University Advancement

Location: Charlottesville

Posting Date: 02-20-2018

Posting Summary:
University Advancement's Office of Engagement is expanding to prepare for our most ambitious capital campaign to date. As a member of University Annual Giving's Direct Marketing team, the Associate Director, Direct Marketing will help achieve our engagement and fundraising goals by overseeing the development of clear, informative, multi-channel written material in support of University Engagement's communications strategies. If you enjoy writing compelling appeals, collaborating with different people, and creating engaging and persuasive content, this may be the job for you!

Required Knowledge, Skills and Abilities:
Excellent oral and written communication skills including, editing, fact checking and proofreading skills.

Ability to listen carefully to and understand partners' needs, both internally and externally.

Excellent interviewing skills a must; able to interview university leaders, fundraisers, and faculty members across a wide range of disciplines and produce highly creative, accurate, and tightly written content.

Demonstrated understanding of and experience with annual fund strategies (direct mail, telemarketing, e-philanthropy), constituencies, methods, metrics, and best practices, preferably in a higher education setting.

Strong organizational and time management skills; and the ability to manage multiple projects and deadlines simultaneously, with careful attention to detail.

Understand the principles of philanthropy, higher education, and relationship management.

Understanding of marketing principles.

Ability to maintain accurate records.

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Job No:
Posted: 2/28/2018
Application Due: 4/28/2018
Work Type: